Nā te aranga ake o tētahi "kōpirini" niho-raruraru ko Labubu tōna ingoa kua hurihia ngā ture mō te tauhokohoko whakawhiti-rohe.
I roto i tētahi whakaaturanga whakamiharo o te mana kaweake ahurea, kua mura te riri o ngā kaihoko o te ao nā tētahi mea whanoke, he niho tōtō, nō te ao wawata a te kaihoahoa Hainamana, a Kasing Lung—ā, kua hurihia anō ngā rautaki hokohoko ipurangi puta noa i te rohe. Ehara a Labubu, te IP matua i raro i te kamupene taonga takaro nui o Haina, i te mea he tauira vinyl noa iho; he mea whakakorikori piriona tāra e whakarerekē ana i te hokohoko a ngā waitohu ki te ao whānui.
Ka tautuhi anō ngā Inenga Tipu Pakari i te Pūmanawa Mākete
He kōrero whakamiharo ngā tatauranga mō te angitu puta noa i te rohe. I piki ake ngā hoko a Pop Mart i runga i te TikTok Shop i te US mai i te $429,000 i te marama o Mei 2024 ki te $5.5 miriona i te marama o Hune 2025—he pikinga 1,828% i ia tau. I te katoa, i eke āna hokonga i runga i te tūāpapa mō te tau 2025 ki te $21.3 miriona i waenganui o te tau, kua whakawhā ake i tana mahi katoa i te tau 2024 i te US.
Kāore tēnei i te mea ko Amerika anake. I Ahitereiria, ko te "Labubu Fashion Wave" e akiaki ana i ngā kaihoko ki te hoko kākahu me ngā whakapaipai iti mō ō rātou tinana 17cm te roa, ka huri i te takaro hei āhuatanga whakapaipai pāpāho pāpori 1. I taua wā anō, i kitea e te Toa TikTok o te Tonga-Rawhiti o Āhia te Pop Mart e whakahaere ana i ngā rārangi hoko nui o Hune, me te neke atu i te 62,400 waeine puta noa i te rima hua i te rohe, ko te nuinga o te wā nā Labubu me tōna teina, a IP Crybaby.
Kei te horapa te tere o te hokohoko – ā, puta noa i te ao. I mua, i muri a Mareia i ngā hoko taonga takaro TikTok Shop, engari i eke āna hua matua e rima – he taonga Pop Mart katoa – ki te 31,400 ngā hokonga ia marama i te marama o Hune, he pikinga tekau ngā wā mai i te marama o Mei.
He Akoranga Matua mō te Ao Hurihuri: Mai i Bangkok ki te Ao
Ehara i te mea ko tōna hoahoa anake te mea e tino auaha ai a Labubu, engari ko te rautaki "whakahaere tuatahi" a Pop Mart ki te mākete i tāwāhi - he mahere mō ngā kaihoko whakawhiti-rohe.
Thailand: Te Papa Whakarewatanga Kāore i te Tūpono
I te tīmatanga, i aro atu a Pop Mart ki ngā pokapū ahua hou pērā i a Korea me Hapani, engari i huri ki Thailand i te tau 2023. He aha ai? I whakakotahi a Thailand i te GDP teitei mō ia tangata, te ahurea e aro ana ki te wā whakangahau, me te urunga ipurangi neke atu i te 80% me te tino matatau ki ngā pāpāho pāpori. I te wā i tohaina ai e te whetu rongonui o Thailand a Lisa (o BLACKPINK) tana raupapa "Heartbeat Macaron" Labubu i te marama o Āperira 2024, ka puta he āwangawanga ā-motu. I piki ake ngā rapunga a Google, ā, i noho ngā toa tuimotu hei wāhi huihuinga—he tohu kei te tupu haere ngā hua kare ā-roto i te wā e hono ana te hapori me te tiritiri.
Pānga Domino: Āhia ki te Tonga-mā-rāwhiti → Hauāuru → Haina
I te mutunga o te tau 2024, ka horapa te riri o Thailand ki Mareia, ki Hingaiapore, me ngā Philippines. I te tīmatanga o te tau 2025, nā Instagram me TikTok i ārahi a Labubu ki te ao o te Hauāuru, i whakanuia ake e ngā whetu rongonui pērā i a Rihanna me ngā Beckham. Ko te mea nui, i hoki anō tēnei ngangau o te ao ki Haina. Nā te rongonga o "Labubu e hoko atu ana ki tāwāhi" i mura ai te FOMO i roto i te motu, ā, i hurihia ai tētahi IP motuhake hei taonga ahurea me whai.
Hokohoko TikTok me te Tauhokohoko Ora: Te Mīhini Hokohoko Viral
Ehara i te mea ko ngā papaaho hokohoko pāpori anake i āwhina i te aranga ake o Labubu—kua whakatereterehia hoki e rātou kia eke ki te hyperdrive.
I roto i ngā Philippines,i whai wāhi te roma ora ki te 21%-41%o ngā hoko mō ngā hua tino pai a Pop Mart, inā koa te raupapa mahi tahi a Coca-Cola raupapa 3.
Nā te pūnaha TikTok i huri ngā ataata wetewete pouaka me ngā akoranga whakapaipai (pērā i tā Tilda, he TikToker Ahitereiria) hei whakarea tono, ā, ka whakakorengia te whakangahau me te hoko tere.
I whakamahia anō hoki e Temu te rongonui: e ono o ana taputapu tāre tekau i roto i ngā kākahu Labubu, ā, tata ki te 20,000 ngā waeine i hokona i roto i ngā taonga takitahi.
He mārama te tauira:te kitenga waku-iti + ihirangi ka taea te tiri + he iti noa ngā maturuturunga = te tere whakawhiti rohe pahū.
Te Whakaiti i te Huruhuru, te Korekore, me te taha pōuri o te Whakahīhī
Heoi, nā te rongonuitanga o te ao i whakatupu te ngoikore. Nā te angitu o Labubu i whakaatu ngā pakaru pūnaha i roto i te hokohoko whakawhiti-rohe e tino hiahiatia ana:
Te Pōrearea o te Mākete Tuarua:Ka whakamahia e ngā kaihokohoko ngā karetao hei kohi i ngā tukunga ipurangi, ā, ka āraia e ngā "rōpū rarangi takawaenga" ngā toa tūturu. Ko ngā utu mō te putanga huna-ā-ringa, i te tīmatanga he $8.30, ka hokona anō inaianei mō te neke atu i te $70. Ko ngā taonga onge i hokona he $108,000 i ngā hokohoko i Beijing.
Te Whakaekenga Rūpahu:I te korenga o ngā taonga tūturu, ka waipuketia ngā mākete hokohoko e ngā mea rūpahu i tapaina ko "Lafufu". He mea whakamataku, i tāruatia e ētahi ngā waehere QR ārai-rūpahu a Pop Mart. Nō nā tata nei i hopukina e ngā tari tāonga Hainamana ngā pouaka matapo rūpahu e 3,088 a Labubu me ngā taonga tākaro rūpahu e 598 e haere ana ki Kazakhstan.
Te Whakahē a te Kaihoko:Mā te whakarongo pāpori ka kitea ngā kōrero wehewehe: he "ātaahua" me te "kohikohi" me te "whakapau makawe," te "whakapaipai," me te "whakamahinga FOMO". E tohe ana a Pop Mart ki te iwi whānui he hua papatipu a Labubu, ehara i te mea papai—engari ko te porangi whakaaro o te mākete e kī ana i tētahi atu mea.
Te Pukapuka Tākaro Hou mō te Angitu Whakawhiti-Rohe
Mā te pikinga ake o Labubu ka taea te whakamahi hei whakarato i ngā māramatanga whai hua mā ngā kaitākaro hokohoko ipurangi o te ao:
Ka Hokona te Kare ā-roto, Kāore te Whaipainga e Hokona:Ka tupu pai a Labubu mā te whakaatu i te wairua "whakakeke engari harakore" o te Gen Z. Ka haereere ngā hua he kaha te haruru o ngā kare ā-roto i ngā mea whai hua anake.
Whakamahia ngā Kaiwhakaawe ā-Rohe → Ngā Hunga o te Ao:Nā te tautoko a Lisa i huaki a Thailand; nā tōna rongonui o te ao i hono atu a Āhia ki te Hauāuru ki te Tonga-mā-rāwhiti. Nā ngā kaiwhakatairanga iti pērā i a Quyen Leo Daily o Vietnam i whakapiki ake i ngā hoko 17-30% mā te tuku ora.
Me Taurite te Raruraru:Ahakoa e whakanui ana te rongonui o ngā putanga iti, ka patua e te nui rawa o ngā taonga te mea ngaro. Inaianei kei te hikoi a Pop Mart i runga i te taura iti—e whakanui ana i te hanga hei aukati i ngā kaihoko hoko taonga me te pupuri tonu i te kounga o te kohikohinga.
He mea nui te Pūhara Pūoro:Mā te whakakotahi i a TikTok (kitenga), Temu (hoko papatipu), me ngā toa tūturu (hapori) i hanga he pūnaha whakakaha-ake. Kāore te whakawhiti-rohe e pā ana ki ngā hongere takitahi i ēnei rā—engari mō ngā awaawa whakauru.
Te Anamata: Kei tua atu i te Huringa Whakatairanga
I a Pop Mart e whakamahere ana kia neke atu i te 130 ngā toa ki tāwāhi i te tau 2025, kāore a Labubu e ine i ngā wāhanga kua hokona, engari i roto i te āhua o tana hurihanga i te hokohoko o te ao. Ko te pukapuka ārahi i tīmatahia e ia—whakamana ahurea o tāwāhi → whakanui pāpāho pāpori → mana ā-rohe—e whakaatu ana ka taea e ngā waitohu Haina te whakamahi i ngā papaaho whakawhiti-rohe, ehara i te mea hei hoko noa iho, engari hei hanga i ngā tohu rongonui o te ao.
Heoi, ko te oranga tonutanga e whakawhirinaki ana ki te whakaiti i te hoko me te rūpahu mā te manatoko hangarau me ngā tukunga taurite. Mēnā ka whakahaerea ma te whakaaro nui, ka taea e te menemene a Labubu te tohu i te mea nui atu i te taonga takaro - tera pea he tohu noa iho i tete whanaketanga o muri mai o te hokohoko ā-ao.
Mō ngā kaihoko whakawhiti-rohe, kotahi te karere mārama e tukuna ana e te āhuatanga Labubu: I roto i te ao tauhokohoko pāpori-tuatahi o ēnei rā, ko te hiranga ahurea te kaupapa matua.
Wā tuku: Hurae-12-2025
