Te Putanga o te Mākete Taonga Tākaro o Amerika Latina: Ngā Huarahi ki Brazil me Mexico

Te Pūmanawa Mākete me ngā Auahatanga Kaihoko

Ko Brazil, te ōhanga nui rawa atu o Amerika ki te Tonga, he tino whai wāhitanga pai mō ngā waitohu taonga takaro. I eke te mākete taonga takaro o te whenua ki te tata ki61.1 piriona RMB i roto i ngā hokome te tata ki te 70 miriona waeine i hokona i te tau 2024. Ahakoa ngā rerekētanga ohaoha, i whakaatu te mākete i te manawanui whakamiharo me te tipu o te rahinga 13% i te tīmatanga o te tau 2025, he nui ake i te toharite o te ao o te 5%.

He maha ngā āhuatanga motuhake o te mākete o Brazil:

- Te aro ki te utu:Ko te wāhanga nui o ngā hoko (55%) i ahu mai i ngā taonga takaro i te utu o te 65 RMB, i raro iho rānei i te 65 RMB, e whakaatu ana i te arotahi a ngā kaihoko ki te uara.

- Te Hiahia e Aratakihia ana e te IP:Kua eke te reiti whakaurunga o ngā taonga takaro kua raihana ki te 28.9%, he nui ake i ngā tatauranga mai i ētahi mākete Pākehā.

- Manakohanga Mātauranga:Kei te piki haere te hiahia o ngā mātua ki te haumi ki ngā taonga tākaro whai uara mātauranga. Kua piki ake te kawemai o ngā taonga tākaro STEM mā te 47% i ia tau.

Ahakoa he iti ake te mākete taonga takaro o Mehiko, he rite tonu te tūmanako. Ko te āhuatanga o te mākete he ranunga ohokohoko e aro ana ki te uarame te pikinga ake o te hiahia ki ngā hua raihana. Kei te aro atu ngā waitohu o te ao ki ēnei au mā te whakarewa i ngā putanga ā-rohe o ngā IP rongonui me te whakanui i ngā whakaaro uara mātauranga.

Whenua Whakataetae me ngā Huarahi ā-Rohe

He kanorau te taiao whakataetae o te mākete taonga takaro o Amerika Latina. Ahakoa ko ngā kaihanga ā-rohe te rangatira o te wāhanga iti rawa, e 70% pea o te mākete o Brazil, kei te piki haere te whai wāhitanga rautaki a ngā waitohu o te ao.

Kua whakamahia e ngā kamupene taonga takaro Hainamana ngā rautaki whakauru mākete maha-āhua:

- Arotahi ki te Hokohoko Ipurangi:Te whakamahi i ngā tūāpapa pēnei i a Mercado Libre, e 30% pea o ngā hoko taonga takaro tuihono i Brazil.

- Te Urutau Ahurea:Te whakawhanake i ngā hua e hāngai ana ki ngā manakohanga ā-rohe me ngā ahurea rongonui.

- Hokohoko Wheako:Te whai wāhi atu ki ngā huihuinga nui ā-rohe pēnei i te CCXP México hei whakapiki i te mōhiotanga ki te waitohu me te whai wāhi tika ki ngā kaihoko.

Ko te huarahi a Pop Mart hei tauira mō tēnei rautaki. Kua whakawhanakehia e te kamupenengā tūāpapa hokohoko ipurangi ā-rohei Mexico e whakaatu ana i ngā IP rongonui pēnei i a LABUBU me Molly, me ngā mahi tahi a Disney me Sanrio. Kua puta he hua whakamiharo i tēnei rautaki, me te ripoata a ngā mahi a te kamupene i Amerika heTe pikinga o te moni whiwhi 11-ngā-wāi te haurua tuatahi o te tau 2025.

Waihoki, i uru rautaki a Bruke ki te mākete o Mehiko mā te whakaatu i ngā taonga tuku iho rongonui o te ao, tae atu ki a Evangelion, Marvel, me Transformers i te CCXP México 2025. I whai hua te kamupene ki te whakauru atu ki te wāhanga kaihoko 16+, me te whakaatu i te hiranga o ngā kaikohi pakeke i roto i te mākete taonga takaro o te rohe.

Ripanga: Tirohanga Whānui ki te Mākete Taonga Tākaro o Amerika Latina

Te Āhuatanga o te Mākete	Parahi	Mehiko
Te tipu o nāianei	Te tipu hoko 5%	Te tipu hoko 2%
Te Āhua o te Mākete	He aro nui ki te utu, 55% o ngā hoko mai i ngā taonga takaro ≤¥65	Mākete e puta ake ana me ngā āhuatanga o te moana kikorangi; he mea nui ngā utu whaitake
Ngā Pūhara Matua	Mercado Libre (30% o nga hoko ipurangi)	Ngā tūāpapa hokohoko ipurangi ā-rohe
Ngā Auahatanga Kaihoko	Te urunga nui ki te IP (28.9%), te tono kaha mō ngā STEM (+47% te tipu o ngā kawemai)	Te tipu haere o te hiahia ki ngā taonga kohikohi me ngā hua raihana

 

Ngā Taunakitanga Rautaki mō te Whakaurunga ki te Mākete

Mō ngā waitohu taonga takaro e whakaaro ana ki te whakawhānui atu ki ngā mākete o Amerika Latina, he maha ngā huarahi rautaki ka taea te whakanui ake i te tūponotanga angitu:

Taurite te Utu me te Kounga
Whakawhanakehia ngā momo hua e tuku ana i ngā uara whakamīharo. Ko te kaha o ngā taonga takaro utu waenga ki te utu iti i roto i ēnei mākete me arotahi ki te hanga hua iti me te kore e whakararu i te kounga.

Whakamahia ngā IP rongonui
Whakamahia te kaha o te kukume o ngā kiripuaki raihana, kua eke ki te urunga nui ki te mākete. Ka taea e ngā IP e pā ana ki te ao whānui me te rohe te akiaki i te whai wāhi me ngā hoko a ngā kaihoko.

Whakatinanahia te Whakaurunga Mākete Ā-Wāhanga
Tīmata ki ngā tūāpapa hokohoko ipurangi kua whakatūria hei whakamātautau i te urupare a te mākete i mua i te whakapau kaha ki te whakawhānui i ngā hokohoko tūturu. Mā tēnei huarahi ka whakaitihia te mōrearea haumi tuatahi, me te whakarato hoki i ngā māramatanga whai hua ki ngā kaihoko.

Whakatakotohia he Hononga Rautaki ā-Rohe
Mahi tahi me ngā kaituku me ngā kaihokohoko ā-rohe kua whai mōhiotanga mākete me ngā whatunga tohatoha kua whakapumautia. Ka taea e ēnei hononga te whakatere tere ake i te urunga ki te mākete.

Whakatairangahia te Whakatutukitanga Ture
Whakateretere i ngā tukanga tiwhikete uaua pērā i te tiwhikete INMETRO o Brazil, e ono marama pea te roa hei whakaoti. Mā te aro wawe ki ngā whakaritenga ture ka ārai i ngā whakaroa utu nui.

Kāore he tohu o te puhoi haere o te tipu o te mākete taonga tākaro o Amerika Latina. E rua noa iho ngā whare taonga tākaro o Brazil mō ia tangata—e tohu ana i te nui o te wāhi hei whakawhānui—me te piki haere o te tokomaha o ngā taiohi o Mexico, he nui ngā whai wāhitanga kei te rohe mō ngā waitohu e urutau pai ana ki ngā āhuatanga o te mākete o te rohe.

Ko te huihuinga o ngā au o te taupori, te whanaketanga ōhanga, me ngā haumitanga rautaki a ngā waitohu o te ao e kī ana ko Amerika Latina pea te papa pakanga e whai ake nei mō te mana whakahaere o te umanga taonga takaro o te ao.