I te Whakaaturanga Hokohoko Ratonga ā-Ao o Haina (CIFTIS) i te tau 2025, i whakaatuhia e te whare taonga o te waitohu taonga takaro ā-rohe 52TOYS tētahi whakaaturanga e tohu ana i tētahi wā hou. Ko ngā manuhiri mai i ngā pakeke taitamariki ki ngā kaumātua ehara i te mea i kukumea ki te tākaro anake, engari ki te hono atu, i te mea ko ngā kiripuaki ataahua o te kamupene pērā i a NOOK me CiCiLu hei ara mō te whakaohooho kare ā-roto. E whakaatu ana tēnei āhuatanga i tētahi panonitanga nui o te ahumahi: te taenga mai o "Toy 2.0," te wāhi e neke atu ai ngā taonga takaro i ō rātou rohe tuku iho e aro ana ki ngā tamariki hei waka whai uara kare ā-roto me te whakapuakitanga ahurea mō ngā kaihoko o ngā reanga katoa.
Ko te kaha akiaki i muri i tēnei panonitanga he tauira pakihi kaha, e whakakaha ana i a ia anō. I te Huinga Tauhokohoko Ipurangi a CIFTIS, i whakapuaki a Chen Wei, te Kaiwhakaū me te Tumu Whakahaere Matua o 52TOYS, i tēnei rautaki ko "Te Whakamana i ngā Horopaki me te IP - Te Whakaoho i ngā Kare ā-roto mā roto i ngā Horopaki - Te Whakaoho i te Kai me te Kare ā-roto". Ka neke atu tēnei anga i ngā hoko hua noa, me te whai kia waihangahia he wheako rumaki e whakaoho ai ngā taonga hinengaro (IP) i ngā kare ā-roto e ārahi noa ana ki te whai wāhi me te hoko.
Te Mīhini o te 2.0: Rautaki IP Takirua me te Auahatanga Ahurea
Mā te 52TOYS tēnei tauira e whakamana mā te "Rautaki IP Rua" pakari. I tētahi taha, ka mahi tahi te waitohu me ngā kamupene rongonui o te ao pērā i a Wandering Earth 2, Superman, me How to Train Your Dragon, e whakamahi ana i tō rātou rongonui nui ki te toro atu ki te hunga whakarongo whānui. I te wā kotahi, kei te kaha te hanga a te kamupene i tana ake kohinga o ngā kiripuaki taketake, pērā i te tamaiti auaha whakamā, a NOOK, me te karere toa o te moana a CiCiLu. He maha ngā wā ka whakakiia ēnei IP taketake ki ngā tuakiri me ngā kōrero o mua e pā ana ki te tangata, i hangaia hei poipoi i te wairua o te hoa me te tuakiri i waenga i ngā kaikohi pakeke.
Ko tētahi wāhanga tino hira o tēnei rārangi taketake ko te raupapa "Super Activate", i whakawhanakehia i roto i te mahi tahi me ngā umanga pēnei i te Whare Taonga ā-Motu o Haina. Ka hurihia e tēnei rārangi auaha ngā taonga tuku iho tawhito, pērā i te "Storytelling Figurine" me te "Pottery Eagle Ding," hei taonga takaro whakakatakata, hei mea whakakorikori. Mā te hanga i te hītori tūmau hei "hīkoi," ka angitu a 52TOYS ki te hono i ngā mano tau, ka huri i te taonga tuku iho ahurea hei taonga hou e kitea ana, e takaro ana, e whakahihiri ana hoki i te hinengaro.
Te Whakamutu i te Hurihanga: Mai i te Tohu Whenua ki te Maharatanga Mo Te Ao Katoa
Ka kitea te whakaaturanga tino pai o te tauira ariā i roto i ngā mahi tahi o te ao tūturu. Ko tētahi tauira pai ko te mahi tahi a 52TOYS me te Pāka Shougang, te mira maitai o mua i huri hei tohu whakaora tāone nui i manaaki i a CIFTIS. I konei, ka ora te kaupapa "IP Empowers Scenario" a te waitohu.
Te Whakamana i te Horopaki:I hangaia e 52TOYS ngā whakaurunga toi o waho nui o āna IP, ā, i hoahoa hoki i ngā hua motuhake pēnei i a "NOOK the Little Steel Craftsman," me te whakauru tika i ōna kiripuaki ki te ataahua ahumahi o te pāka.
Te Whakaoho i te Kare ā-roto:Mā ēnei whakaurunga ka hurihia te papa ahumahi whakahirahira hei papa tākaro hoahoa, hei papa tūhura, hei papa tākaro hoki e tika ana kia kitea i runga i te Instagram. Mā te whakakotahitanga o ngā taonga takaro ātaahua me ngā papamuri pakari ka hangaia he kakano kare ā-roto ahurei—he ranunga o te mahara ki te wā, te ohorere, me te harikoa e pārekareka ana ki ngā manuhiri.
Te Whakamahinga Taraiwa:Ko te hononga kare ā-roto i hangaia i te wāhi ka ahu mai i te hiahia ki te whai i tētahi wāhanga o taua wheako. Mā ngā taonga takaro kaupapa pāka putanga iti, e wātea ana i ngā toa hokohoko, hei taonga whakamaumahara rānei, ka taea e ngā kaihoko te kawe i tētahi mahara ā-tinana ki te kāinga, ā, ka kati i te porowhita kare ā-roto-pākihi.
He Mākete Ao mō te Whakatutukitanga o te Wairua
Kāore tēnei rautaki i te herea ki Haina anake. He nui te hiahia o te ao mō te makona o te ngākau mā roto i ngā taonga kohikohi, ā, e kiia ana ko te umanga taonga takaro mō ngā reanga katoa he mākete e $100 piriona ki te $300 miriona yuan te uara. Kei te hopukina e 52TOYS tēnei tono puta noa i te ao; e ai ki ngā pūrongo, kua piki ake āna moni whiwhi mai i tāwāhi mai i te 35.4 miriona yuan i te tau 2022 ki te 147 miriona yuan i te tau 2024, e tohu ana i te tere tipu ā-tau neke atu i te 100%.
He tirohanga kaha te whakaaturanga i CIFTIS ki te pono matua o Toy 2.0: i roto i tētahi ao matihiko me te pakarukaru, e rapu ana ngā tāngata o ngā reanga katoa i te hononga, te whakamarie, me te mura o te harikoa. Mā te raranga matatau i te IP, te ahurea, me te wheako rumaki ki roto i tētahi haerenga kare ā-roto e hono ana, kāore ngā waitohu pēnei i a 52TOYS e hoko taonga takaro noa iho. Kei te kohikohi rātou i ngā kare ā-roto me te hanga hapori, e whakaatu ana ko te tākaro tino nui ko te momo e pā ana ki te ngākau.
Wā tuku: Hanuere-02-2026
