Akatswiri ofufuza zinthu akulosera kuti makampani opanga zoseweretsa adzakhala ndi mapeto abwino mu 2025, chifukwa cha zoseweretsa zanzeru, kusonyeza malingaliro, komanso kukwera kwa osonkhanitsa "ana".
Pamene kotala lomaliza la chaka cha 2025 likuyandikira, makampani opanga zoseweretsa padziko lonse lapansi akukonzekera nthawi yosintha zinthu zatsopano komanso kutenga nawo mbali kwa ogula. Kutengera ndi zomwe zikuchitika, zambiri zamsika, ndi malingaliro amakampani, magulu angapo ofunikira akuwonetsa kuthekera kwakukulu kopeza ndikukopa chidwi cha anthu ambiri.
Mphamvu Yokhazikika ya Ma IP Amaganizo ndi "Osalamulirika"
Kukula kwakukulu komwe kunanenedwa mu kotala lachiwiri la 2025, pomwe nsanja yogwiritsidwa ntchito ya Xianyu idawona maoda akuwonjezeka ndi 330.2% ndipo mtengo wa malonda ukukwera ndi 309.7% pachaka, kukuwonetsa msika wodzaza ndi zochitika. Kukula kumeneku sikungokhudza kuchuluka kokha; koma ndi kusintha kwa zomwe ogula amafuna kuchokera ku zoseweretsa zawo.
Zoseweretsa zomwe zimakhala ndi makhalidwe a "kupandukira," "kusangalala," ndi "chidwi" zikumveka bwino kwambiri. Ma IP monga LABUBU, omwe akhala akutsogola pa mndandanda wa malonda kwa zaka ziwiri zotsatizana, Hirono Xiao Ye, Nezha, ndi Zsiga awona kukula kwa malonda kosalekeza. Anthu awa nthawi zambiri amagwiritsa ntchito "zokongoletsa zotsutsana," kusiya machitidwe achikhalidwe, okoma kwambiri kuti awonetse mawonekedwe ovuta kwambiri amalingaliro omwe amakopa achinyamata omwe akufuna kudziwonetsa komanso kudziwika. Izi zikuyembekezeka kupitilira kwambiri nthawi yonse ya tchuthi, ndi ma IP atsopano omwe ali ndi makhalidwe ofanana "osalamulirika" omwe ali ndi mwayi waukulu wokopa malingaliro amsika.
Kukwera kwa Zoseweretsa "Zovala": Tangle Plush
Chizolowezi chachikulu chomwe chimasokoneza kusiyana pakati pa zoseweretsa ndi mafashoni ndi kuphulika kwa tangle plush. Zoseweretsa izi, kuphatikiza chipolopolo cha vinyl ndi kunja kofewa plush, sizinapangidwe kuti ziwonetsedwe kokha komanso kuti ziphatikizidwe m'moyo watsiku ndi tsiku ngati zowonjezera, nthawi zambiri ngati zithumwa za thumba kapena "pack mates".
Deta ndi yodabwitsa: Maoda a tangle plush pa nsanja ya Xianyu adakwera kufika ku nthawi 240 kuposa kuchuluka kwa zinthu zomwezo mu 2024. Kusintha kumeneku kwa zoseweretsa kukhala zinthu "zovala", kapena "zojambula zoyenda," kumafulumizitsa kwambiri kulowa kwawo kupitirira magulu osonkhanitsa zinthu wamba kupita kumsika wa achinyamata wokonda mafashoni. Izi zimapangitsa kuti kugula zinthu mopupuluma komanso kuwonekera pa malo ochezera a pa Intaneti kukhale kofunikira kwambiri, zomwe zimapangitsa kuti ikhale njira yabwino kwambiri yopambana mu kotala lachinayi.
Mphamvu ya Kukumbukira Zakale ndi Masewera a Mibadwo Yosiyanasiyana
Msika wa "ana" (akuluakulu akugula zoseweretsa okha) udakali wamphamvu, womwe umapangitsa kuti pakhale gawo lalikulu la malonda a zoseweretsa pachaka. Izi zimalimbikitsidwa ndi kulakalaka zakale komanso chikhumbo chofuna kulumikizana ndi kuchepetsa nkhawa.
Kotala lachinayi la 2025 mwina lidzapitirizabe kukhala ndi mphamvu m'mitundu yamakono ya zoseweretsa zakale kuyambira m'ma 80 ndi 90. Kuphatikiza apo, zinthu zomwe zimathandiza kusewera kwa mibadwo yosiyanasiyana—kulola makolo omwe adakulira ndi zoseweretsa zina kapena mitundu ina kugawana ndi ana awo nthawi yatsopano—zidzakhala bwino kwambiri pa nyengo yopereka mphatso za tchuthi. Izi zikuphatikizapo seti zovuta zomangira, zida zatsatanetsatane, ndi masewera a bolodi.
Kuphatikiza Ukadaulo: AI ndi Zoseweretsa Zanzeru
Zoseweretsa zanzeru zikuyimira gawo limodzi mwa magawo omwe akukula mwachangu pamsika wa zoseweretsa, ndipo chiwongola dzanja cha pachaka chowonjezeka (CAGR) chikuyembekezeka kukhala 24.7%. Pofika kotala lachinayi la 2025, kuphatikiza kumeneku kukuyembekezeka kupitilira kupitirira machenjerero kupita ku zochitika zofunikira kwambiri.
Zoseweretsa zomwe zili ndi Luntha Lochita Kupanga (AI) zomwe zimathandiza kuti nkhani zilembedwe mwamakonda, kuphunzira kosinthika, komanso kuyanjana kwapadera zidzakhala patsogolo. Titha kuyembekezeranso kuti zoseweretsa zambiri zomwe zimagwiritsa ntchito Augmented Reality (AR) ziphatikize kusewera mwakuthupi ndi ma overlay a digito, ndikupanga zokumana nazo zosangalatsa kwambiri pamasewera. Kuphatikiza apo, zoseweretsa zomwe zimalumikizana ndi intaneti ya Zinthu (IoT), mwina zomwe zimapereka chidziwitso cha makolo kapena zinthu zolumikizirana kudzera mu mapulogalamu, zipitilizabe kutchuka.
Tebulo: Zoyambitsa Kukula Kwambiri mu Msika Wazoseweretsa wa Kotala Lachinayi la 2025
| Gulu la Zochitika | Kufotokozera | Zitsanzo za Mitundu ya Zogulitsa | Omvera Omwe Akufuna |
| Ma IP Amaganizo ndi "Osalamulirika" | Zoseweretsa zokhala ndi chipanduko, chidwi, komanso kukongola kosakhala kwachikhalidwe | LABUBU, Hirono Xiao Ye, Nezha ziwerengero | Achinyamata ndi Achinyamata (15-30) |
| Chovala cha Tangle Plush Chovala | Zoseweretsa zokhala ndi chipanduko, chidwi, komanso kukongola kosakhala kwachikhalidwe | Zithumwa za thumba, zifaniziro za keychain | Achinyamata ndi Achinyamata (F, 70%) |
| Kukumbukira Zakale ndi Kuganizira za Ana Achikulire | Zosintha zamakono pa zovala zakale ndi zoseweretsa za akuluakulu osonkhanitsa | Ma re-releases, mitundu yovuta | Akuluakulu (25-45) |
| Kuphatikiza kwa Smart Tech | Zoseweretsa pogwiritsa ntchito AI, AR, ndi IoT kuti zisewere bwino | Maloboti olumikizirana, mapiritsi ophunzitsira | Mabanja a Ana ndi Anzeru pa Zaukadaulo |
Ubwino wa IP Wapakhomo
Kusintha kwakukulu pamsika ndi kulamulira kwa ma IP a ku China omwe adapangidwa m'deralo. Malipoti akusonyeza kuti ma IP akunja anayi okha ndi omwe adalowa mndandanda wa 20 omwe adagulitsidwa kwambiri papulatifomu yayikulu mu theka loyamba la 2025, kuchokera pa 30% mu 2024. Izi zikusonyeza kuti anthu ndi nkhani zakumaloko zili ndi mwayi waukulu pakukopa chidwi cha msika wakumaloko mwachangu. Ma IP atsopano omwe amafotokoza nkhani zakomweko kapena omwe amagwirizana ndi chikhalidwe cha achinyamata akumaloko ali ndi mwayi waukulu wopambana poyerekeza ndi kudalira ma franchise apadziko lonse lapansi.
Kutsiliza: Kuneneratu za Kuphulika kwa Magalimoto
Ngakhale kuti kulosera "kugunda" kumodzi kokha sikungatheke, zomwe zikuchitika zikusonyeza kuti zinthu zatsopano mu kotala lachinayi la 2025 zitha kuchokera m'malo awa:
- Kuwonetsa Maganizo Okhudza Mafashoni: IP yatsopano yokongola kapena yomwe ilipo kale ngati WAKUKU (yomwe idakwera malo 168 m'masanjidwe), yomwe imagwira bwino kwambiri malingaliro "opanduka" koma ogwirizana ndipo yapangidwa mwachiwonekere ngati chowonjezera chovalidwa. Kupambana kwake kudzayendetsedwa ndi kuwonekera kwa malo ochezera a pa Intaneti komanso kugwiritsidwa ntchito kwake ngati chinthu cha kalembedwe.
- Zipangizo Zamakono Zokumbukira Zakale: Zoseweretsa zanzeru zomwe zimagwiritsa ntchito bwino AI kapena AR osati kungogwira ntchito bwino komanso kudzutsa chidwi kapena kubwerezanso machitidwe akale amasewera mwanjira yatsopano. Ganizirani za plush yolumikizana yomwe imafotokoza nkhani zapadera kapena zomanga zomwe zimawonekera kudzera mu pulogalamu ya foni yam'manja, yokopa ana ndi akuluakulu omwe akukumbukira zakale.
- Khalidwe Lotsatira "Losalamulirika": IP yatsopano yapakhomo yomwe ikuwonetsa mzimu wa "wopanduka" komanso "wodzikuza" womwe ukukopa ogula omwe akukopa, womwe ungayambitsidwe kudzera mu bokosi losawoneka bwino kapena mndandanda wazithunzi zosonkhanitsidwa, pogwiritsa ntchito njira zamphamvu zogwiritsira ntchito malingaliro.
Kotala lomaliza la chaka cha 2025 lidzadziwika ndi zoseweretsa zomwe sizili zoseweretsa chabe; zidzakhala zowonetsera umunthu, mafashoni, ndi njira zolumikizirana ndi ukadaulo. Makampani omwe amamvetsetsa izi zomwe zimapangitsa ogula kukhala omasuka - chikhumbo chodziwonetsa, kulumikizana kwamalingaliro, komanso kuphatikiza bwino ukadaulo - ndi omwe angapangitse chidwi chotsatira.
Nthawi yotumizira: Sep-16-2025
