Pa Chiwonetsero cha Mayiko cha China cha 2025 cha Zamalonda mu Ntchito (CIFTIS), malo ochitira masewera olimbitsa thupi a kampani ya zidole zapakhomo ya 52TOYS adawonetsa nthawi yatsopano. Alendo kuyambira achinyamata mpaka mibadwo yakale adakopeka osati kungosewera, komanso kulumikizana, chifukwa anthu okongola a kampaniyo monga NOOK ndi CiCiLu adagwira ntchito ngati njira zolumikizirana maganizo. Chochitikachi chikugogomezera kusintha kwakukulu kwa makampani: kubwera kwa "Toy 2.0," komwe zinthu zoseweretsa zimadutsa malire awo achikhalidwe omwe amaganizira ana kuti zikhale magalimoto ofunikira pamalingaliro ndi chikhalidwe kwa ogula azaka zonse.
Mphamvu yoyendetsera kusinthaku ndi chitsanzo champhamvu cha bizinesi chomwe chimadzilimbitsa. Pa CIFTIS E-Commerce Forum, Chen Wei, Woyambitsa komanso CEO wa 52TOYS, adatchula njira iyi ngati "Kulimbikitsa Zochitika ndi IP - Kuyambitsa Maganizo kudzera mu Zochitika - Kuyendetsa Kugwiritsa Ntchito ndi Maganizo". Ndondomekoyi ikupita patsogolo kuposa kugulitsa zinthu zosavuta, cholinga chake ndikupanga zokumana nazo zomwe zimapangitsa kuti chuma chanzeru (IP) chiziyambitsa malingaliro omwe mwachibadwa amabweretsa kutenga nawo mbali ndi kugula.
Injini ya 2.0: Njira Zachiwiri za IP ndi Zatsopano Zachikhalidwe
52TOYS imayendetsa bwino chitsanzo ichi kudzera mu "Dual IP Strategy" yolimba. Pa mbali imodzi, kampaniyo imagwirizana ndi makampani odziwika padziko lonse lapansi monga Wandering Earth 2, Superman, ndi How to Train Your Dragon, pogwiritsa ntchito kukopa kwawo kwakukulu kuti afikire omvera ambiri. Nthawi yomweyo, kampaniyo ikumanga mwachangu mbiri yakeyake ya anthu oyamba, monga mnyamata wolenga NOOK komanso mthenga wolimba mtima wa nyanja CiCiLu. Ma IP oyambawa nthawi zambiri amakhala ndi umunthu wogwirizana komanso nkhani zakale zomwe cholinga chake ndi kulimbikitsa ubale ndi kudziwika pakati pa osonkhanitsa akuluakulu.
Mbali yodziwika bwino ya mndandanda woyambawu ndi mndandanda wa "Super Activate", womwe unapangidwa mogwirizana ndi mabungwe monga National Museum of China. Mndandanda watsopanowu umasintha zinthu zakale zachikhalidwe, monga "Storytelling Figurine" ndi "Pottery Eagle Ding," kukhala zoseweretsa zokongola komanso zomaliza. Mwa kupanga mbiri yosasinthika "kuyenda," 52TOYS imalumikiza bwino zaka zikwizikwi, kusandutsa cholowa cha chikhalidwe kukhala chinthu chamakono chogwira ntchito, choseweretsa, komanso chokopa chidwi.
Kutseka Chizunguliro: Kuchokera ku Chodziwika Kwambiri Kufika pa Chikumbukiro cha Moyo Wonse
Chitsanzo cha chiphunzitsochi chimapezeka bwino kwambiri pochita zinthu mogwirizana ndi anthu enieni. Chitsanzo chabwino ndi mgwirizano wa 52TOYS ndi Shougang Park, yomwe kale inali fakitale yachitsulo yomwe inasanduka chizindikiro cha kukonzanso zinthu mumzinda chomwe chinali ndi CIFTIS. Apa, mfundo ya kampani ya "IP Empowers Scenario" ikugwira ntchito.
Kulimbitsa Chikhalidwe:52TOYS idapanga ma IP ake akuluakulu akunja ndipo idapanga zinthu zapadera monga "NOOK the Little Steel Craftsman," zomwe zidaphatikiza mwachindunji zilembo zake mu kukongola kwa mafakitale a pakiyo.
Kudzutsa Maganizo:Malo ochitira masewerawa amasintha malo okongola a mafakitale kukhala malo osewerera ochezeka, osavuta kufufuza, komanso oyenera Instagram. Kuphatikizika kwa zoseweretsa zokongola motsutsana ndi maziko olimba kumapanga mawonekedwe apadera amalingaliro—kuphatikiza zokumbukira zakale, zodabwitsa, ndi chisangalalo chomwe chimakhudza kwambiri alendo.
Kugwiritsa Ntchito Poyendetsa:Kulumikizana kwa malingaliro komwe kumachitika pamalopo mwachibadwa kumatsogolera ku chikhumbo chofuna kukhala ndi gawo la chochitika chimenecho. Zoseweretsa zochepa zokhala ndi mawonekedwe a paki, zomwe zimapezeka m'masitolo otseguka kapena ngati zikumbutso, zimathandiza ogula kutenga zokumbukira zakuthupi, zomwe zimatseka bwino kuzungulira kwa malingaliro ndi malonda.
Msika Wapadziko Lonse Wokhutiritsa Maganizo
Njira imeneyi si ya ku China kokha. Chilakolako cha padziko lonse chofuna kukhutitsidwa ndi malingaliro kudzera mu zinthu zosonkhanitsidwa ndi chachikulu, ndipo makampani opanga zoseweretsa a mibadwo yonse akuyerekeza kuti ndi msika wofunika madola mabiliyoni ambiri mpaka matriliyoni ambiri a yuan. 52TOYS ikukwaniritsa kufunikira kumeneku padziko lonse lapansi; ndalama zomwe amapeza kunja kwa dzikolo zikunenedwa kuti zakwera kwambiri kuchoka pa 35.4 miliyoni yuan mu 2022 kufika pa 147 miliyoni yuan mu 2024, zomwe zikuyimira kukula kwapachaka kwa oposa 100%.
Zochitika ku CIFTIS zinali chithunzi champhamvu cha chowonadi chachikulu cha Toy 2.0: m'dziko la digito lomwe likuchulukirachulukira komanso logawikana, anthu azaka zonse amafuna kulumikizana, chitonthozo, komanso chisangalalo. Mwa kulumikiza mwaluso IP, chikhalidwe, ndi chidziwitso chozama mu ulendo wogwirizana wamalingaliro, mitundu ngati 52TOYS sikungogulitsanso zoseweretsa. Akukonza malingaliro ndikumanga madera, kutsimikizira kuti sewero lofunika kwambiri ndi lomwe limakhudza mtima.
Nthawi yotumizira: Januwale-02-2026
