Mu imurikagurisha mpuzamahanga ry’ubucuruzi mu Bushinwa ryo mu 2025 (CIFTIS), akazu k’ibikinisho byo mu gihugu 52TOYS kari gafite abantu benshi kagaragaje ibihe bishya. Abashyitsi kuva ku rubyiruko kugeza ku bakuze bakuruwe no gukina gusa, ahubwo no kwihuza, kuko abakinnyi beza b’iyi kompanyi nka NOOK na CiCiLu babaye inzira zo gukurura amarangamutima. Iki kintu kigaragaza impinduka zikomeye mu nganda: "Toy 2.0" ije, aho ibikinisho birenga imbibi gakondo z’abana kugira ngo bibe imodoka zifite agaciro k’amarangamutima n’umuco ku baguzi b’ingeri zose.
Imbaraga z’iyi mpinduka ni uburyo bukomeye bw’ubucuruzi bwiyubaka. Mu nama y’ubucuruzi ya CIFTIS, Chen Wei, washinze akaba n’umuyobozi mukuru wa 52TOYS, yavuze ko iyi ngamba ari "Gutera imbaraga ibintu hamwe na IP - Gukurura amarangamutima binyuze mu bintu - Gukoresha amarangamutima hamwe n’amarangamutima". Iyi gahunda irenga ku kugurisha ibicuruzwa byoroshye, igamije guteza imbere ubunararibonye butangaje aho umutungo bwite mu by’ubwenge (IP) utera amarangamutima atuma umuntu yitabira kandi akagura.
Moteri ya 2.0: Ingamba ebyiri za IP n'udushya mu muco
52TOYS ikoresha iyi moderi mu buryo bukomeye bwa "Dual IP Strategy." Ku ruhande rumwe, iki kigo gikorana n'ibigo bizwi ku isi nka Wandering Earth 2, Superman, na How to Train Your Dragon, bikoresha uburyo bwinshi bwo kubikurura kugira ngo bigere ku bantu benshi. Muri icyo gihe, iyi sosiyete irimo kubaka mu buryo bukomeye urutonde rw'abantu ba mbere, nka NOOK, umusore w'umuhanga mu by'ubuhanzi n'intumwa y'intwari CiCiLu. Izi porogaramu za IP z'umwimerere akenshi ziba zuzuyemo abantu bafitanye isano n'inkuru zishingiye ku nkuru zigamije guteza imbere ibyiyumvo byo gusabana no kwishyira hamwe mu bantu bakuru bakusanya porogaramu.
Igice cy’ingenzi muri uru rutonde rw’umwimerere ni urukurikirane rwa "Super Activate", rwakozwe ku bufatanye n’ibigo nka Ingoro Ndangamurage y’Igihugu y’Ubushinwa. Uru rutonde rushya ruhindura ibisigazwa by’umuco bya kera, nka "Storytelling Figurine" na "Pottery Eagle Ding," mo ibikinisho bisekeje kandi bishya. Mu gutuma amateka adahinduka "agenda", 52TOYS ihuza neza imyaka ibihumbi, ihindura umurage w’umuco mo ikintu gigezweho gifatika, gikina kandi gishishikaje amarangamutima.
Gusoza Umuzingo: Kuva ku Gihe cy'Indangagaciro kugeza ku Kwibuka ubuzima bwose
Uburyo bw'imitekerereze bugaragara neza mu mikoranire isanzwe. Urugero rwiza ni ubufatanye bwa 52TOYS na Pariki ya Shougang, icyahoze ari uruganda rw'ibyuma rwabaye ikimenyetso cy'ingenzi cyo kuvugurura imijyi cyari cyakiriye CIFTIS. Aha, ihame ry'iki kigo "IP Empowers Scenario" riragaragara.
Guha imbaraga imiterere:52TOYS yakoze ibikoresho binini byo hanze by’ubuhanzi bwayo bwa IP, inakora ibikoresho byihariye nka "NOOK the Little Steel Craftsman," ihuza imiterere yayo mu buryo butaziguye n’ubwiza bw’inganda za pariki.
Kubyutsa Amarangamutima:Izi nyubako zihindura urubuga rw’inganda rutangaje rukajyamo ikibuga cy’imikino cyiza, gikoreshwa mu gushakisha no gushakisha kuri Instagram. Guhuza ibikinisho byiza n’imiterere igoye bitanga imiterere yihariye y’amarangamutima—uruvange rw’ibyo abantu bahora batekereza, gutungurwa, n’ibyishimo bishimisha cyane abashyitsi.
Ikoreshwa ry'imodoka:Isano y'amarangamutima yabereye aho hantu ihita igera ku cyifuzo cyo gutunga ikintu nk'icyo. Ibikinisho bifite isura ntoya, biboneka mu maduka acuruza ibintu bitandukanye cyangwa nk'urwibutso, bituma abaguzi bajyana mu rugo ibintu bifatika, bigafunga neza uruziga rw'amarangamutima n'ubucuruzi.
Isoko Mpuzamahanga ryo Kunyurwa n'Amarangamutima
Iyi ngamba ntigarukira mu Bushinwa gusa. Irari ry’isi yose ryo kunyurwa n’amarangamutima binyuze mu bikoresho byo gukusanya ni rinini cyane, aho inganda z’ibikinisho by’abantu b’ingeri zose zibarirwa mu bihumbi, isoko rifite agaciro ka miliyari amagana kugeza kuri tiriyari za Yuan. 52TOYS irimo kwakira iki cyifuzo ku isi yose; amafaranga yinjira mu mahanga bivugwa ko yazamutse cyane ava kuri miliyoni 35.4 za Yuan mu 2022 akagera kuri miliyoni 147 za Yuan mu 2024, bikaba bigaragaza ko hari ukwiyongera ku kigero cya buri mwaka kirenga 100%.
Ibyabereye muri CIFTIS byari ishusho ikomeye y'ukuri kw'ingenzi kwa Toy 2.0: mu isi iri kugenda irushaho kuba ikoranabuhanga kandi icikamo ibice, abantu b'ingeri zose bashaka isano, ihumure, n'ibyishimo. Mu gushyira mu buryo bunoze IP, umuco, n'uburambe bwimbitse mu rugendo rw'amarangamutima, ibigo nka 52TOYS ntibikigurisha ibikinisho gusa. Barimo batunganya amarangamutima kandi bubaka imiryango, bigaragaza ko umukino w'agaciro kurusha iyindi ari wo ukora ku mutima.
Igihe cyo kohereza: Mutarama-02-2026
