Vaongorori vanofanotaura kuti indasitiri yematoyi ichapedza zvakanaka muna 2025, zvichikonzerwa nematoyi akangwara, kuratidza manzwiro, uye kuramba kuchiwedzera kwevaunganidzi ve "vana".
Sezvo chikamu chekupedzisira chegore ra2025 chaswedera, indasitiri yematoyi pasi rose yagadzirira nguva inoshanduka yekuvandudza zvinhu zvitsva uye kubatanidzwa kwevatengi. Zvichibva pamafambiro ari kubuda, ruzivo rwemusika, uye ruzivo rweindasitiri, mapoka akati wandei akakosha anoratidza mukana wakakura wekupinda nekukwezva kutariswa kwevanhu vakawanda.
Simba Rinogara Richienderera reMashoko eP eP ePfungwa uye "Asingadzoreki"
Kukura kunoshamisa kwakashumwa muchikamu chechipiri chegore ra2025, uko puratifomu yekare yeXianyu yakaona maodha achiwedzera ne330.2% uye kukosha kwekutengeserana kwakawedzera ne309.7% gore negore, zvinoratidza kuti musika wakapfuma nebasa. Kukura uku hakusi kwehuwandu chete; asi kuchinja kwezvinhu zvinotsvagwa nevatengi kubva kumatoyi avo.
Matoyi ane hunhu hwe "kupandukira," "kufarira zvinhu zvitsva," uye "kuda kuziva" ari kunzwika zvakanyanya. Ma IP akaita seLABUBU, iyo yave pamusoro pemachati ekutengesa kwemakore maviri akatevedzana, Hirono Xiao Ye, Nezha, naZsiga vakaona kukura kwekutengesa kwakasimba. Vanhu ava vanowanzoshandisa "runako rwekupokana," vachisiya maitiro echinyakare, anotapira zvakanyanya kuti varatidze manzwiro akaomarara anokwezva vechidiki vanotsvaga kuzvitaura uye kuzivikanwa. Maitiro aya anotarisirwa kuramba achienderera mberi munguva yezororo, nema IP matsva ane hunhu "husina kurongeka" hwakafanana aine mukana mukuru wekubata fungidziro yemusika.
Kukwira Kwematoyi "Anopfekwa": Tangle Plush
Imwe nzira huru inoparadzanisa miganhu pakati pematoyi nemafashoni ndeyekuputika kwetafura ine jira rakapfava. Matoyi aya, anosanganisa ganda revinyl nekunze kwakapfava, haana kugadzirirwa kuratidzwa chete asi kubatanidzwa muhupenyu hwezuva nezuva sezvishongedzo, kazhinji sezvishongo zvemabhegi kana "mapaketi ekutakura".
Data iri rinoshamisa: Maodha etangle plush papuratifomu yeXianyu akakwira kusvika ka240 kupfuura huwandu hwacho zvichienzaniswa nenguva imwe chete muna 2024. Kushandurwa uku kwematoyi kuita zvinhu "zvinopfekwa", kana kuti "maemoticons ekufamba-famba," kunowedzera zvakanyanya kupinda kwavo kupfuura nharaunda dzechinyakare dzekuunganidza mumusika wevechidiki vane hanya nemafashoni. Maitiro aya anotungamira kutenga zvinhu zvisina kurongwa uye kuonekwa pasocial media, zvichiita kuti ive mukana mukuru wekubudirira mukota yechina.
Simba reKuyeuka Zvekare uye Mutambo weVana Vezera Rino
Musika we "vana" (vakuru vanozvitengera matoyi) uchiri simba guru, uchikonzera chikamu chikuru chekutengesa matoyi pagore. Maitiro aya anosimudzirwa nekusuwa nguva yakapfuura uye kuda kubatana uye kusununguka pakunetseka.
Gore rechina ra2025 ringangove richienderera mberi nekusimba mumhando dzemazuva ano dzematoyi ekare kubva kuma80 nema90. Uyezve, zvigadzirwa zvinoita kuti mitambo yemarudzi akasiyana-siyana ifambe zvakanaka—zvichibvumira vabereki vakakura vaine mamwe matoyi kana marudzi emitambo kugovana nekubatana nevana vavo panguva itsva—zvichave zvakanaka kwazvo panguva yekupa zvipo zvezororo. Izvi zvinosanganisira maseti ekuvaka akaomarara, makiti emhando dzakasiyana-siyana, uye mitambo yebhodhi yemaitiro.
Kubatanidzwa kweTekinoroji: AI neMatoyi Akangwara
Matoyi akangwara anomiririra chimwe chezvikamu zviri kukura nekukurumidza mumusika wematoyi, nemutengo wekukura kwegore negore (CAGR) unofungidzirwa we24.7%. Panosvika kota yechina 2025, kubatanidzwa uku kunotarisirwa kupfuura manomano kuenda kune kudyidzana kune chinangwa.
Matoyi anosanganisira Artificial Intelligence (AI) anobvumira nyaya dzemunhu oga, kudzidza kunochinjika, uye kutaurirana kwakasiyana achava pamberi. Tinogonawo kutarisira kuti matoyi akawanda anoshandisa Augmented Reality (AR) kusanganisa kutamba kwemuviri nedhijitari, zvichigadzira zviitiko zvemitambo zvinofadza. Pamusoro pezvo, matoyi anobatanidza neInternet of Things (IoT), pamwe achipa ruzivo rwevabereki kana maficha anodyidzana kuburikidza nemaapplication, acharamba achiwana simba.
Tafura: Zvinhu Zvikuru Zvinokonzera Kukura Mumusika Wematoyi weKota Yechina 2025
| Chikamu Chemafashoni | Tsananguro | Mhando dzeZvigadzirwa zveMienzaniso | Vateereri Vakanangwa |
| Ma IP epfungwa uye "asina kurongeka" | Matoyi anoratidza kupandukira, kuda kuziva, uye runako rusiri rwechinyakare | LABUBU, Hirono Xiao Ye, Nezha nhamba | Vechidiki neVadiki Vakuru (15-30) |
| Pfeka Tangle Plush | Matoyi anoratidza kupandukira, kuda kuziva, uye runako rusiri rwechinyakare | Zvishongo zvemabhegi, mifananidzo yeketani | Vechidiki neVadiki (F, 70%) |
| Kufunga Nezvenguva Yekare & Kufunga Nezvevana | Magadzirirwo emazuva ano emitambo yekare nematoyi evakuru vanounganidza | Magadzirirwo ekare, mamodheru akaomarara | Vakuru (25-45) |
| Kubatanidzwa kweSmart Tech | Matoyi anoshandisa AI, AR, uye IoT kuti awedzere kutamba | Marobhoti anodyidzana, mapiritsi edzidzo | Mhuri dzeVana nedzeTekinoroji |
Kubatsira kweIP yemumba
Chinjo huru mumusika ndeyekutonga kwema IP eChinese akagadzirwa munharaunda. Mishumo inoratidza kuti ma IP ekunze mana chete ndiwo akarova runyorwa rwevanhu makumi maviri vakanyanya kutengeswa papuratifomu huru muhafu yekutanga ya2025, kubva pa30% muna 2024. Izvi zvinoratidza kuti vanhu vemuno nenyaya dzemuno vane mukana wakakura wekutora kufarira kwemusika wemuno nekukurumidza. Ma IP matsva anotaura nyaya dzemuno kana anoenderana netsika dzevechidiki vemuno vane mukana wakakura wekubudirira zvichienzaniswa nekuvimba nema franchise epasi rose.
Mhedziso: Kufanotaura Kubudirira Kwekuputika
Kunyange hazvo kufanotaura "kukunda" kamwe chete kusingaite, mafambiro acho anoratidza zvakasimba kuti zvigadzirwa zvitsva mukota yekutanga ya2025 zvinogona kubva munzvimbo idzi:
- Kuratidzwa Kwemanzwiro Ekufambisa Mufashoni: IP itsva ine tambo dzakapfava kana imwe iripo yakaita seWAKUKU (yakakwira nzvimbo 168 muzvinzvimbo), iyo inobata zvakakwana manzwiro "anopandukira" asi anowirirana uye akagadzirwa zvakajeka sechinhu chinopfekwa. Kubudirira kwayo kuchakonzerwa nekuonekwa kwesocial media uye kushandiswa kwayo sechinhu chefashoni.
- Zvekare Zvakagadzirwa Nehunyanzvi: Matoyi akangwara anobudirira kushandisa AI kana AR kwete chete pakushanda asi kuti aratidze kushamisika kana kudzokorora maitiro emitambo yekare nenzira itsva. Funga nezvezvinhu zvinoshamwaridzana zvinotaurira nyaya dzakasiyana kana seti dzekuvaka dzinoonekwa kuburikidza neapp yefoni, zvichifadza vana nevakuru vanoda zvinhu zvekare.
- Hunhu Hunotevera "Husina Kudzorwa": IP itsva yemuno inomiririra mweya we "kupandukira" uye "wekushamisika" uri kukwezva vatengi parizvino, ungangoburitswa kuburikidza nebhokisi remapofu kana kuti nhevedzano yemifananidzo inounganidzwa, ichishandisa mafambiro ane simba ekushandiswa kwemanzwiro.
Chikamu chekupedzisira chegore ra2025 chichave nematoyi anopfuura kungova zvinhu zvekutambisa chete; achava maitiro ekuzivikanwa, mafashoni, uye nzira dzekutaurirana tekinoroji. Makambani anonzwisisa izvi zvinokurudzira vatengi zvakadzama - chishuwo chekuzviratidza, kubatana kwemanzwiro, uye kubatanidzwa kwehunyanzvi - ndiwo anonyanya kukonzera kunzwa kunotevera.
Nguva yekutumira: Gunyana-16-2025
