Pamusangano weChina International Fair for Trade in Services (CIFTIS) wegore ra2025, imba yekutamba yekambani yematoyi epamba ye52TOYS yakaratidza chiitiko chenguva itsva. Vashanyi kubva kuvadiki kusvika kuzvizvarwa zvekare vakakwezvwa kwete kungotamba chete, asiwo kubatana, sezvo vatambi vanoyevedza vekambani vakaita seNOOK neCiCiLu vakashanda senzira dzekukurudzira manzwiro. Chiitiko ichi chinoratidza shanduko huru muindasitiri: kuuya kwe "Toy 2.0," uko zvinhu zvekutamba zvinopfuura miganhu yazvo yechinyakare yevana kuti zvive nzira dzekuratidza manzwiro uye tsika kune vatengi vemazera ese.
Simba rinosimudzira shanduko iyi ibhizinesi rine simba, rinozvisimbisa. PaCIFTIS E-Commerce Forum, Chen Wei, Muvambi uye CEO we52TOYS, akataura zano iri se "Kupa Simba Mamiriro Ezvinhu neIP - Kumutsa Manzwiro kuburikidza Nemamiriro Ezvinhu - Kutungamira Kushandiswa Nemanzwiro". Chirongwa ichi chinopfuura kutengesa zvigadzirwa zviri nyore, nechinangwa chekugadzira zviitiko zvinonyudza apo pfuma yepfungwa (IP) inokurudzira manzwiro anotungamira mukubatanidzwa nekutenga.
Injini ye2.0: Dual IP Strategy uye Tsika Itsva
52TOYS inosimudzira modhi iyi kuburikidza ne "Dual IP Strategy" yakasimba. Kune rimwe divi, kambani iyi inoshanda pamwe chete nemakambani anozivikanwa pasi rose akadai seWandering Earth 2, Superman, uye How to Train Your Dragon, vachishandisa kukwezva kwavo kukuru kuti vasvike kune vakawanda. Panguva imwe chete, kambani iyi iri kuvaka nechisimba portfolio yayo yevatambi vepakutanga, vakaita semukomana ane hunyanzvi NOOK uye mutumwa ane ushingi wegungwa CiCiLu. Aya ma IP ekutanga anowanzo kuzadzwa nehunhu hunoenderana uye nyaya dzekare dzakagadzirirwa kukurudzira pfungwa yeushamwari uye kuzivikanwa pakati pevakuru vanounganidza.
Chimwe chinhu chinoshamisa pane iyi firimu yekutanga i "Super Activate", yakagadzirwa pamwe chete nemasangano akaita seNational Museum of China. Iyi firimu itsva inoshandura zvinhu zvekare zvetsika, zvakaita se "Storytelling Figurine" ne "Pottery Eagle Ding," kuita matoyi anosetsa uye anopenga. Nekuita kuti nhoroondo isingachinji "ifambe," 52TOYS inobudirira kubatanidza zviuru zvemakore, ichishandura nhaka yetsika kuita chinhu chemazuva ano chinobatika, chinotamba, uye chinonakidza.
Kuvhara Rondedzero: Kubva Pachinhu Chinokosha Kuenda Kuyeukwa Kwoupenyu Hwose
Muenzaniso wedzidziso unowana kuratidzwa kwaro kwakanyanya mukushandira pamwe chete kwenyika chaiyo. Muenzaniso mukuru ndewekubatana kwe52TOYS neShougang Park, yaimbova kambani yesimbi yakava chiratidzo chekuvandudza maguta iyo yaive neCIFTIS. Pano, musimboti wekambani wekuti "IP Empowers Scenario" unoshanda.
Kupa Simba Mamiriro Ezvinhu:52TOYS yakagadzira maIP ayo makuru ekugadzira mifananidzo yekunze uye yakagadzira zvigadzirwa zvakasiyana zvakaita se "NOOK the Little Steel Craftsman," ichibatanidza zvakananga vatambi vayo mukunaka kwemaindasitiri epaki.
Kumutsa Manzwiro:Nzvimbo idzi dzinoshandura nzvimbo iyi yemaindasitiri kuita nzvimbo inoyevedza yekutambira ine hushamwari, inoongororwa, uye yakakodzera Instagram. Kubatanidzwa kwematoyi akanaka nemasikirwo akaomarara kunoita kuti pave nemanzwiro akasiyana—musanganiswa wekusuwa, kushamisika, uye mufaro unofadza vashanyi.
Kushandiswa Kwekutyaira:Kubatana kwepfungwa kwakakonzerwa panzvimbo iyi kunobva kwaita kuti munhu ade kuva nechinhu ichocho. Matoyi ane dingindira repaki, anowanikwa muzvitoro zvemapop-up kana sezviyeuchidzo, anobvumira vatengi kuenda nepfungwa dzepanyama, zvichivhara denderedzwa remanzwiro nekutengeserana.
Musika Wepasi Pose Wekugutsikana Nemanzwiro
Maitiro aya haasi eChina chete. Chido chepasi rose chekugutsikana nemanzwiro kuburikidza nezvinhu zvinounganidzwa chakakura, neindasitiri yematoyi yemazera ese inofungidzirwa kuti musika unokosha mazana emabhiriyoni kusvika kumatriyoni emayuan. 52TOYS iri kugamuchira kudiwa uku pasi rose; mari yayo yekune dzimwe nyika inonzi yakakwira kubva pamamiriyoni makumi matatu nemashanu eyuan muna 2022 kusvika pamamiriyoni zana nemakumi mana nemanomwe emayuan muna 2024, zvichireva kukura kwegore negore kweanopfuura 100%.
Chiitiko cheCIFTIS chaive mufananidzo une simba wechokwadi chikuru cheToy 2.0: munyika iri kuramba ichipararira uye yakakamurwa, vanhu vemazera ese vanotsvaga kubatana, kunyaradzwa, uye mufaro. Nekubatanidza IP, tsika, uye ruzivo rwakadzama murwendo rwemanzwiro rwakabatana, mhando dzakadai se52TOYS hadzisisiri kungotengesa matoyi chete. Dziri kugadzirira manzwiro uye kuvaka nharaunda, zvichiratidza kuti mutambo unonyanya kukosha ndewemhando inobata mwoyo.
Nguva yekutumira: Ndira-02-2026
