Kwi-2025 China International Fair for Trade in Services (CIFTIS), i-China International Fair for Trade in Services (CIFTIS) eyayixakekile, i-52TOYS yayibonisa ixesha elitsha. Iindwendwe eziqala kubantu abadala ukuya kwizizukulwana ezindala zazitsalwa kungekuphela nje ukudlala, kodwa nokunxibelelana, njengoko abalinganiswa abathandekayo benkampani abanjengoNOOK kunye neCiCiLu babesebenza njengeendlela zokuvuselela iimvakalelo. Le nto igxininisa utshintsho olukhulu kushishino: ukufika kwe-"Toy 2.0," apho izinto zokudlala zidlula imida yazo yendabuko egxile ebantwaneni ukuze zibe zizithuthi zexabiso leemvakalelo kunye nokubonakaliswa kwenkcubeko kubathengi bayo yonke iminyaka.
Amandla aqhuba olu tshintsho yimodeli yeshishini enamandla, eziqinisayo. KwiForam ye-CIFTIS E-Commerce, uChen Wei, uMseki kunye ne-CEO ye-52TOYS, uchaze eli cebo ngokuthi "Ukunika amandla iiMeko nge-IP - Ukuvuselela iiMeko ngeeMeko - Ukuqhuba ukusetyenziswa ngeeMeko". Esi sikhokelo sidlula ngaphaya kokuthengiswa kwemveliso okulula, sijolise ekudaleni amava anzulu apho ubunini bolwazi (IP) buvuselela iimvakalelo ezikhokelela ekubandakanyekeni nasekuthengeni.
Injini ye-2.0: Isicwangciso se-IP esiphindwe kabini kunye noVuselelo lweNkcubeko
I-52TOYS ixhasa le modeli ngokusebenzisa "i-Dual IP Strategy" eqinileyo. Kwelinye icala, olu phawu lusebenzisana namaqela aziwayo kwihlabathi liphela afana neWandering Earth 2, iSuperman, kunye neHow to Train Your Dragon, esebenzisa umtsalane wawo omkhulu ukufikelela kubaphulaphuli abaninzi. Kwangaxeshanye, inkampani yakha ngamandla ipotifoliyo yayo yabalinganiswa bokuqala, njengomfana onobuchule othanda ukuzibamba uNOOK kunye nesithunywa se-oceanic esinesibindi iCiCiLu. La ma-IP okuqala adla ngokuzaliswe bubuntu obuhambelanayo kunye namabali angasemva ayilelwe ukukhuthaza imvakalelo yobuqabane kunye nokuchongwa phakathi kwabaqokeleli abadala.
Inxalenye ebalaseleyo yolu luhlu lokuqala yi-"Super Activate", eyaphuhliswa ngokubambisana namaziko afana neNational Museum of China. Olu luhlu lutsha luguqula izinto zakudala zenkcubeko, ezifana ne-"Storytelling Figurine" kunye ne-"Pottery Eagle Ding," zibe zizinto zokudlala ezihlekisayo nezitshintshayo. Ngokwenza imbali engaguqukiyo "ihambe," i-52TOYS iphumelela ukuhlanganisa amawakawaka eminyaka, iguqula ilifa lenkcubeko libe yinto yanamhlanje ebonakalayo, edlalayo, nenomdla ngokweemvakalelo.
Ukuvala iLoop: Ukusuka kwiLandmark ukuya kwiMemori yobomi bonke
Imodeli yethiyori ifumana ukubonakaliswa kwayo okupheleleyo kwintsebenziswano yehlabathi lokwenyani. Umzekelo oyintloko yintsebenziswano ye-52TOYS neShougang Park, eyayisakuba yindawo yokusila intsimbi eyaba luphawu lokuvuselela isixeko eyayibambe i-CIFTIS. Apha, umgaqo we-"IP Empowers Scenario" wophawu uyasebenza.
Ukunika amandla imeko:I-52TOYS yenze ubugcisa bangaphandle obukhulu bokufakelwa kwee-IP zayo kwaye yayila iimveliso ezikhethekileyo ezifana ne-"NOOK the Little Steel Craftsman," idibanisa ngokuthe ngqo abalinganiswa bayo kubuhle bemizi-mveliso yepaki.
Ukuvuselela Iimvakalelo:Ezi zinto zitshintsha indawo entle yemizi-mveliso ibe yindawo yokudlala enobuhlobo, enokuphononongwa, nefanelekileyo kwi-Instagram. Ukudibana kwamathoyizi amahle achasene nemvelaphi enzima kudala ubume obukhethekileyo beemvakalelo—umxube wokukhumbula izinto zakudala, ukumangaliswa, kunye nolonwabo oluvakala kakhulu kwiindwendwe.
Ukusetyenziswa kokuqhuba:Unxibelelwano lweemvakalelo oluqalwe kwindawo yesiganeko lukhokelela ekufuneni ukuba nenxalenye yaloo mava. Amathoyizi aneepaki ezilinganiselweyo, afumaneka kwiivenkile ezithengisa izinto ezingaqhelekanga okanye njengezikhumbuzo, avumela abathengi ukuba baphathe inkumbulo ebonakalayo, nto leyo evala loo mda weemvakalelo-zorhwebo.
Imarike Yehlabathi Yokwaneliseka Ngokweemvakalelo
Le ndlela ayiphelelanga eTshayina kuphela. Umnqweno wehlabathi wokwaneliseka ngokweemvakalelo ngezinto eziqokelelweyo mkhulu kakhulu, kunye neshishini lezinto zokudlala labo bonke ubudala eliqikelelwa ukuba liyimarike exabisa amakhulu eebhiliyoni ukuya kuthi ga kwizigidigidi zeeyuan. I-52TOYS ibamba le mfuno kwihlabathi liphela; ingeniso yayo yaphesheya kuthiwa inyuke ukusuka kwi-35.4 yezigidi zeeyuan ngo-2022 ukuya kwi-147 yezigidi zeeyuan ngo-2024, nto leyo ebonisa izinga lokukhula konyaka elingaphezulu kwe-100%.
Isiganeko eCIFTIS sasiyimifanekiso enamandla yenyaniso ephambili yeToy 2.0: kwihlabathi elikhula ngokwedijithali neliqhekekileyo, abantu bayo yonke iminyaka bafuna unxibelelwano, intuthuzelo, kunye nentlantsi yovuyo. Ngokudibanisa ngobuchule i-IP, inkcubeko, kunye namava anzulu kuhambo oluhambelanayo lweemvakalelo, iimpawu ezifana ne-52TOYS azisathengisi nje kuphela izinto zokudlala. Ziyakhusela iimvakalelo kwaye zakha uluntu, zingqina ukuba umdlalo obaluleke kakhulu luhlobo oluchukumisa intliziyo.
Ixesha lokuthumela: Jan-02-2026
