Abahlaziyi babikezela ukuthi imboni yamathoyizi izoqeda kahle ngo-2025, iqhutshwa amathoyizi ahlakaniphile, ukubonakaliswa kwemizwelo, kanye nokwanda okuqhubekayo kwabaqoqi "abancane".
Njengoba ikota yokugcina ka-2025 isondela, imboni yamathoyizi yomhlaba wonke isilungele isikhathi esiguquguqukayo sokusungula izinto ezintsha kanye nokuzibandakanya kwabathengi. Ngokusekelwe ezindleleni ezintsha, idatha yemakethe, kanye nokuqonda kwemboni, izigaba eziningana ezibalulekile zibonisa amandla amakhulu okungena nokuheha ukunaka okubanzi.
Amandla Aqhubekayo Ama-IP Angokomzwelo Nangalawuleki
Ukukhula okumangalisayo okubikwe kwikota yesibili ka-2025, lapho ipulatifomu ye-Xianyu esetshenzisiwe ibone khona ama-oda enyuka ngo-330.2% kanye nenani lokuthengiselana likhuphuka ngo-309.7% unyaka nonyaka, kugcizelela imakethe ecebile ngomsebenzi. Lokhu kukhula akukhona nje kuphela ngobuningi; kumayelana noshintsho kulokho abathengi abakufunayo kumathoyizi abo.
Amathoyizi aqukethe izici "zokuvukela," "ukuzidela," kanye "nelukuluku" azwakala kakhulu. Ama-IP afana ne-LABUBU, ahamba phambili kumashadi okuthengisa iminyaka emibili ilandelana, uHirono Xiao Ye, uNezha, kanye noZsiga abone ukukhula kokuthengisa okuqhubekayo. Laba balingisi bavame ukusebenzisa "ubuhle bokungqubuzana," behlukana namaphethini endabuko, amnandi kakhulu ukuze babonise i-palette yemizwa eyinkimbinkimbi ekhanga abantu abadala abasebasha abafuna ukuziveza kanye nobunikazi. Lo mkhuba kulindeleke ukuthi uqhubeke kakhulu phakathi nenkathi yamaholide, nama-IP amasha anezici ezifanayo "ezingalawuleki" anethuba elikhulu lokubamba umcabango wemakethe.
Ukuvela Kwamathoyizi "Agqokekayo": I-Tangle Plush
Umkhuba obalulekile ofiphaza imingcele phakathi kwamathoyizi nemfashini ukuqhuma kwe-tangle plush. Lawa mathoyizi, ahlanganisa igobolondo le-vinyl nengaphandle elithambile elithambile, aklanyelwe hhayi nje ukuboniswa kodwa nokuhlanganiswa empilweni yansuku zonke njengezesekeli, ngokuvamile njengezintelezi zezikhwama noma "ama-pack mates".
Idatha iyamangaza: Ama-oda e-tangle plush epulatifomu ye-Xianyu akhuphuke ngokuphindwe izikhathi ezingu-240 kunomthamo uma kuqhathaniswa nesikhathi esifanayo ngo-2024. Lokhu kuguqulwa kwamathoyizi abe yizinto "ezigqokwayo", noma "izithonjana ezihambayo zomzimba," kusheshisa kakhulu ukungena kwawo ngale kwemibuthano yendabuko yokuqoqa impahla emakethe yentsha ebanzi ethanda imfashini. Lo mkhuba uyisishayeli esinamandla sokuthenga ngokuzumayo kanye nokubonakala ezinkundleni zokuxhumana, okwenza kube yisinqumo esiyinhloko sempumelelo ephumelelayo ku-Q4.
Amandla Okukhumbula Isikhathi Esidlule Nokudlala Kwezizukulwane Ezihlukene
Imakethe "yabantwana" (abantu abadala abazithengela amathoyizi) isalokhu iyithonya elinamandla, elibangela ingxenye enkulu yokuthengiswa kwamathoyizi minyaka yonke. Lo mkhuba ukhuthazwa yizinkumbulo ezidlule kanye nesifiso sokuxhumana nokukhululeka ekucindezelekeni.
Ikota yesi-4 ka-2025 cishe izobona amandla aqhubekayo ezinguqulweni zesimanje zamathoyizi akudala kusukela ngawo-80 no-90. Ngaphezu kwalokho, imikhiqizo evumela ukudlala kwezizukulwane ezahlukene—okuvumela abazali abakhulele namathoyizi noma izinhlobo ezithile ukuba babelane futhi baxhumane nezingane zabo ngezikhathi ezintsha—izobekwa kahle kakhulu ngesikhathi sesikhathi samaholide sokupha izipho. Lokhu kufaka phakathi amasethi okwakha ayinkimbinkimbi, amasethi amamodeli anemininingwane, kanye nemidlalo yebhodi yamasu.
Ukuhlanganiswa Kobuchwepheshe: I-AI kanye namathoyizi ahlakaniphile
Amathoyizi ahlakaniphile amelela enye yezingxenye ezikhula ngokushesha emakethe yamathoyizi, ngesilinganiso sokukhula sonyaka esihlanganisiwe (i-CAGR) esibikezelwe esingu-24.7%. Ngekota yesi-4 ka-2025, lokhu kuhlanganiswa kulindeleke ukuthi kudlulele ngale kwamaqhinga kuye ekusebenzisaneni okunenjongo kakhudlwana.
Amathoyizi afaka ubuhlakani bokwenziwa (AI) avumela ukulandisa indaba komuntu siqu, ukufunda okuguquguqukayo, kanye nokusebenzisana okuhlukile azoba phambili. Singalindela futhi amathoyizi amaningi asebenzisa i-Augmented Reality (AR) ukuhlanganisa ukudlala ngokomzimba nezimbozo zedijithali, okudala okuhlangenwe nakho kokudlala okujulile. Ngaphezu kwalokho, amathoyizi axhuma kwi-Intanethi Yezinto (IoT), mhlawumbe anikeza ukuqonda kwabazali noma izici ezisebenzisanayo ngezinhlelo zokusebenza, azoqhubeka nokuthola ukuthandwa.
Ithebula: Abashayeli Ababalulekile Bokukhula Emakethe Yamathoyizi Yekota Yesine Ka-2025
| Isigaba Sethrendi | Incazelo | Izinhlobo Zomkhiqizo Wezibonelo | Izithameli Eziqondiwe |
| Ama-IP Angokomzwelo Nangalawuleki | Amathoyizi abonisa ukuvukela, ilukuluku, kanye nobuhle obungebona obendabuko | LABUBU, Hirono Xiao Ye, Nezha izibalo | Intsha kanye nabantu abadala abasebasha (15-30) |
| I-Tangle Plush Egqokwayo | Amathoyizi abonisa ukuvukela, ilukuluku, kanye nobuhle obungebona obendabuko | Izintelezi zezikhwama, izithombe ze-keychain | Intsha kanye nabantu abadala abasebasha (F, 70%) |
| Ukugxila Ezinsukwini Ezidlule Nokukhumbula Izingane | Ushintsho lwesimanje lwezinto zakudala namathoyizi abantu abadala abaqoqayo | Ukukhishwa kabusha kwe-Retro, amamodeli ayinkimbinkimbi | Abantu abadala (25-45) |
| Ukuhlanganiswa Kobuchwepheshe Obuhlakani | Amathoyizi asebenzisa i-AI, i-AR, ne-IoT ukuze adlale kahle | Amarobhothi asebenzisanayo, amaphilisi emfundo | Imindeni Yabantwana Nobuchwepheshe Obunolwazi |
Inzuzo ye-IP yasekhaya
Ushintsho olubalulekile emakethe ukubuswa kwama-IP aseShayina aklanywe endaweni. Imibiko ikhombisa ukuthi ama-IP amane kuphela aphesheya angene ohlwini lwama-20 athengiswa kakhulu epulatifomu enkulu engxenyeni yokuqala ka-2025, kwehle kusuka ku-30% ngo-2024. Lokhu kusikisela ukuthi abalingiswa nezindaba ezikhulele ekhaya zinenzuzo enkulu ekubambeni isithakazelo semakethe yasekhaya ngokushesha. Ama-IP amasha axoxa izindaba zendawo noma ahambisana nesiko lentsha yasekhaya yanamuhla anethuba eliphezulu lokuphumelela uma kuqhathaniswa nokuthembela kuma-franchise aphesheya.
Isiphetho: Ukubikezela Ukushaya Okukhulu
Nakuba ukubikezela "ukushaya" okukodwa okuqondile kungenakwenzeka, izitayela zikhomba ngokuqinile emikhiqizweni ephumayo ku-Q4 2025 okungenzeka ukuthi ivela kulezi zindlela:
- Ukuvezwa Kwemizwa Okudlulisela Imfashini: I-IP entsha ethambile noma ekhona njenge-WAKUKU (ekhuphuke izindawo ezingu-168 ezilinganisweni), ebamba kahle imizwa "yokuvukela" kodwa ehlobene futhi yakhelwe ngokusobala njengesengezo esigqokwayo. Impumelelo yayo izoqhutshwa ukubonakala kwezokuxhumana kanye nokusetshenziswa kwayo njengento yesitayela.
- I-Tech-Infused Nostalgia: Amathoyizi ahlakaniphile asebenzisa ngempumelelo i-AI noma i-AR hhayi nje ngokusebenza kodwa ukuze avuse umuzwa wokumangala noma aphinde abuke amaphethini okudlala akudala ngendlela entsha. Cabanga nge-plush exhumanayo elandisa izindaba ezihlukile noma amasethi okwakha aphila ngohlelo lokusebenza lwe-smartphone, ekhanga kokubili izingane kanye nabantu abadala abakhumbula isikhathi esidlule.
- Umlingiswa "Ongalawuleki" Olandelayo: I-IP entsha ngokuphelele yasekhaya efanekisela umoya "wokuvukela" kanye "nowokuzidela" oheha abathengi njengamanje, okungenzeka ukuthi wethulwe ngebhokisi elingaboni kahle noma uchungechunge lwezithombe eziqoqwayo, ngokusebenzisa izitayela ezinamandla zokusetshenziswa ngokomzwelo.
Ikota yokugcina ka-2025 izobonakala ngamathoyizi angaphezu nje kwezinto zokudlala; azoba ukubonakaliswa kobuwena, izitatimende zemfashini, kanye nemizila yokusebenzisana kwezobuchwepheshe. Imikhiqizo eqonda lezi zisusa ezijulile zabathengi - isifiso sokuziveza, ukuxhumana ngokomzwelo, kanye nokuhlanganiswa okungenamthungo kobuchwepheshe ekusebenzeni - yiyo okungenzeka kakhulu idale umuzwa olandelayo osakazekile.
Isikhathi sokuthunyelwe: Septhemba 16-2025
