Embukisweni Wezohwebo Wezinsizakalo ZaseShayina Wango-2025 (i-CIFTIS), idokodo elimatasa lomkhiqizo wamathoyizi wasekhaya i-52TOYS laveza indawo efanekisela inkathi entsha. Izivakashi ezisukela kubantu abadala kuya ezizukulwaneni ezindala zadonseleka hhayi nje ukudlala, kodwa nokuxhumana, njengoba abalingiswa abathandekayo benkampani abanjengo-NOOK no-CiCiLu babesebenza njengezindlela zokubonisana ngokomzwelo. Lesi simo sigcizelela ushintsho olukhulu embonini: ukufika kwe-"Toy 2.0," lapho izinto zokudlala zidlula khona imingcele yazo yendabuko egxile ezinganeni ukuze zibe yizimoto zenani elingokomzwelo kanye nokubonakaliswa kwamasiko kubathengi babo bonke ubudala.
Amandla ashukumisayo ngemuva kwalolu shintsho imodeli yebhizinisi enamandla, eziqinisayo. E-CIFTIS E-Commerce Forum, uChen Wei, uMsunguli kanye ne-CEO ye-52TOYS, uchaze leli cebo ngokuthi "Ukunika Amandla Izimo nge-IP - Ukuvuselela Imizwa Ngezimo - Ukushayela Ukusetshenziswa Ngemizwa". Lolu hlaka ludlulela ngale kokuthengiswa komkhiqizo okulula, luhlose ukudala okuhlangenwe nakho okujulile lapho impahla yobuhlakani (IP) ivusa imizwa eholela ngokwemvelo ekubandakanyekeni nasekuthengeni.
Injini ye-2.0: Isu le-IP eliphindwe kabili kanye nokusungula izinto ezintsha ngamasiko
I-52TOYS inika amandla lo modeli ngokusebenzisa "i-Dual IP Strategy" eqinile. Ngakolunye uhlangothi, lo mkhiqizo usebenzisana namabhizinisi aqashelwa emhlabeni wonke njenge-Wandering Earth 2, i-Superman, kanye ne-How to Train Your Dragon, esebenzisa ukukhanga kwawo okukhulu ukuze kufinyelelwe izithameli eziningi. Ngesikhathi esifanayo, inkampani yakha ngenkuthalo iphothifoliyo yayo yabalingiswa bokuqala, njengomfana oqambayo othanda ukuzibamba u-NOOK kanye nesithunywa se-oceanic esinesibindi i-CiCiLu. Lawa ma-IP okuqala avame ukugcwala ubuntu obuhlobene kanye nezindaba zasemuva ezenzelwe ukukhuthaza umuzwa wobungani kanye nokuhlobana phakathi kwabaqoqi abadala.
Ingxenye evelele yalolu hlu lokuqala uchungechunge lwe-"Super Activate", olwakhiwe ngokubambisana nezikhungo ezifana neNational Museum of China. Lo mugqa omusha uguqula izinsalela zamasiko asendulo, njenge-"Storytelling Figurine" kanye ne-"Pottery Eagle Ding," zibe amathoyizi ahlekisayo, aqeda amandla. Ngokwenza umlando ongaguquki "uhambe," i-52TOYS ihlanganisa ngempumelelo izinkulungwane zeminyaka, iguqula ifa lamasiko libe yimpahla yesimanje ebonakalayo, edlalayo, nehehayo ngokomzwelo.
Ukuvala Umjikelezo: Kusukela Esikhumbuzweni Esibalulekile Kuya Esikhumbuzweni Sokuphila Konke
Imodeli yethiyori ithola ukubonakala kwayo okuphelele ekubambisaneni kwangempela. Isibonelo esiyinhloko ukubambisana kwe-52TOYS neShougang Park, indawo eyayiyifektri yensimbi eyaphenduka uphawu lokuvuselela idolobha eyayisingatha i-CIFTIS. Lapha, isimiso somkhiqizo esithi "IP Empowers Scenario" siyagcwaliseka.
Ukunika Amandla Isimo:I-52TOYS yakha ukufakwa kobuciko bangaphandle okukhulu kwama-IP ayo futhi yaklama imikhiqizo ekhethekile efana ne-"NOOK the Little Steel Craftsman," ehlanganisa ngqo abalingiswa bayo ebuhleni bezimboni bepaki.
Ukuvuselela Imizwa:Lokhu kufakwa kuguqula indawo yezimboni emangalisayo ibe yindawo yokudlala enobungane, ehlolwayo, nefanelekela i-Instagram. Ukuhlangana kwamathoyizi amahle abhekene nezizinda eziqinile kudala ukuthungwa okuhlukile ngokomzwelo—inhlanganisela yokukhumbula izikhathi zakudala, ukumangala, kanye nenjabulo ethinta kakhulu izivakashi.
Ukusetshenziswa Kokushayela:Ukuxhumana ngokomzwelo okwakheka endaweni yesehlakalo ngokwemvelo kuholela esifisweni sokuba nengxenye yalolo lwazi. Amathoyizi anesihloko sepaki esilinganiselwe, atholakala ezitolo ezivelelayo noma njengezikhumbuzo, avumela abathengi ukuthi bathathe inkumbulo engokwenyama, okuvala ngempumelelo umjikelezo wezohwebo ngokomzwelo.
Imakethe Yomhlaba Wonke Yokwaneliseka Okungokomzwelo
Leli cebo aligcini eShayina kuphela. Isifiso somhlaba wonke sokwaneliseka ngokomzwelo ngezinto eziqoqwayo sikhulu, kanti imboni yamathoyizi yabo bonke ubudala ilinganiselwa ukuthi iyimakethe ebiza amakhulu ezigidigidi kuya ngisho nezigidigidi zama-yuan. I-52TOYS ibamba lesi sidingo emhlabeni wonke; kubikwa ukuthi imali engenayo yayo yaphesheya ikhuphuke kakhulu isuka kuma-yuan ayizigidi ezingu-35.4 ngo-2022 yaya kuma-yuan ayizigidi ezingu-147 ngo-2024, okumele izinga lokukhula lonyaka elihlanganisiwe elingaphezu kuka-100%.
Isigcawu eCIFTIS sasiyisithombe esinamandla seqiniso eliyinhloko le-Toy 2.0: ezweni eliya ngokuya likhula ngokwedijithali futhi lihlukana, abantu babo bonke ubudala bafuna ukuxhumana, induduzo, kanye nenhlansi yenjabulo. Ngokuhlanganisa ngobuciko i-IP, isiko, kanye nokuhlangenwe nakho okujulile ohambweni oluhambisanayo lwemizwa, imikhiqizo efana ne-52TOYS ayisathengisi nje amathoyizi. Bakha imizwa futhi bakhe imiphakathi, befakazela ukuthi umdlalo obaluleke kakhulu uhlobo oluthinta inhliziyo.
Isikhathi sokuthunyelwe: Jan-02-2026
