Wani rahoto na baya-bayan nan mai taken "Rahoton Nau'in Kayan Wasan Yara na TikTok na 2025 (Turai da Amurka)" wanda Aurora Intelligence ta wallafa ya yi karin haske kan yadda rukunin kayan wasan yara ke aiki a TikTok Shop a kasuwannin Turai da Amurka.
A Amurka, GMV (Gross Merchandise Volume) na rukunin kayan wasan yara ya kai kashi 7% na manyan rukunoni 10, inda ya zo na biyar. Kayayyakin da ke cikin wannan kasuwa galibi suna da matsakaicin matsayi zuwa babba, tare da farashi yawanci daga 50. Kasuwar Amurka tana da babban buƙata ga nau'ikan kayan wasan yara iri-iri, gami da kayan wasan yara na zamani, kayan wasan yara na ilimi, da kayan wasan yara masu alama. TikTok Shop ya yi nasara wajen shiga wannan kasuwa ta hanyar amfani da shaharar dandamalin a tsakanin masu amfani da Amurka, musamman matasa.
Siffofin tallan da dandamalin ke bayarwa na musamman, kamar bidiyo na gajeren lokaci, watsa shirye-shirye kai tsaye, da haɗin gwiwar masu tasiri, sun taimaka wa masu sayar da kayan wasan su nuna kayayyakinsu yadda ya kamata. Misali, masana'antun kayan wasan yara da yawa sun ƙirƙiri bidiyo masu jan hankali waɗanda ke nuna fasalulluka da hanyoyin yin wasan kayan wasansu, wanda hakan ya ƙara sha'awar masu amfani da tallace-tallace sosai.
A Burtaniya, GMV na rukunin kayan wasan yara ya kai kashi 4% na manyan 10, inda ya zo na bakwai. A nan, kasuwa ta fi mayar da hankali kan kayayyaki masu araha, inda yawancin kayan wasan yara ke ƙasa da $30. Masu amfani da kayayyaki na Burtaniya a TikTok Shop suna sha'awar kayan wasan yara waɗanda ke ba da kyakkyawan darajar kuɗi kuma suna daidai da sabbin abubuwan da suka faru. Masu siyarwa a kasuwar Burtaniya galibi suna amfani da dandamalin TikTok don gudanar da tallatawa da rangwame, wanda ya tabbatar da cewa dabara ce mai tasiri don haɓaka tallace-tallace.
A ƙasar Spain, nau'in kayan wasan yara har yanzu yana cikin sabon matakin ci gaba a Shagon TikTok. Farashin kayan wasan yara a wannan kasuwa ya ta'allaka ne a sassa biyu: 50−100 don ƙarin kayayyaki masu tsada da 10−20 don ƙarin zaɓuɓɓuka masu rahusa. Masu sayayya a ƙasar Spain suna ƙara saba da siyan kayan wasan yara ta hanyar dandamali, kuma yayin da kasuwa ke girma, ana sa ran za a sami ƙaruwa a cikin nau'ikan kayayyaki da kuma yawan tallace-tallace.
A Mexico, GMV na rukunin kayan wasan yara ya kai kashi 2% na kasuwa. Farashin kayayyaki galibi yana tsakanin 5−10, wanda ke nufin ɓangaren kasuwa mai yawa. Kasuwar Mexico a TikTok Shop tana ƙaruwa cikin sauri, wanda hakan ya haifar da karuwar shigar intanet da wayoyin komai da ruwanka, da kuma karuwar shaharar dandamalin tsakanin masu amfani da kayan wasan yara na Mexico. Yawancin samfuran kayan wasan yara na gida da na ƙasashen waje yanzu suna neman faɗaɗa kasancewarsu a kasuwar Mexico ta hanyar TikTok Shop.
Rahoton da Aurora Intelligence ta fitar ya ba da bayanai masu mahimmanci ga masana'antun kayan wasan yara, masu siyarwa, da masu tallatawa da ke neman faɗaɗa kasuwancinsu a kasuwannin Turai da Amurka ta hanyar TikTok Shop. Ta hanyar fahimtar yanayin kasuwa daban-daban da fifikon masu amfani a kowane yanki, za su iya tsara abubuwan da suke bayarwa da dabarun tallan su don cimma sakamako mafi kyau.
Lokacin Saƙo: Yuli-23-2025
