Ua hoʻomālamalama ʻia kahi hōʻike hou i kapa ʻia ʻo "2025 TikTok Shop Toy Category Report (ʻEulopa a me ʻAmelika)" na Aurora Intelligence i ka hana o ka māhele mea pāʻani ma TikTok Shop ma nā mākeke ʻEulopa a me ʻAmelika.
Ma ʻAmelika Hui Pū ʻIa, ʻo ka GMV (Gross Merchandise Volume) o ka māhele mea pāʻani he 7% o nā māhele 10 kiʻekiʻe, e kūlana ʻelima. ʻO ka hapa nui o nā huahana ma kēia māhele mākeke he waena a kiʻekiʻe, me nā kumukūʻai maʻamau mai 50. Loaʻa i ka mākeke ʻAmelika kahi koi nui no nā ʻano mea pāʻani like ʻole, me nā mea pāʻani ʻano hou, nā mea pāʻani hoʻonaʻauao, a me nā mea pāʻani branded. Ua holomua ʻo TikTok Shop i ke komo ʻana i kēia mākeke ma o ka hoʻohana ʻana i ke kaulana o ka paepae i waena o nā mea kūʻai aku ʻAmelika, ʻoi aku ka hanauna ʻōpio.
ʻO nā hiʻohiʻona kūʻai kūikawā o ka paepae, e like me nā wikiō pōkole, ke kahe ola, a me nā hui pū ʻana o nā mea hoʻoikaika, ua kōkua i nā mea kūʻai aku mea pāʻani e hōʻike pono i kā lākou huahana. No ka laʻana, ua hana nā mea hana mea pāʻani he nui i nā wikiō hoihoi e hōʻike ana i nā hiʻohiʻona a me nā ʻano pāʻani o kā lākou mau mea pāʻani, kahi i hoʻonui nui ai i ka hoihoi o nā mea kūʻai aku a me nā kūʻai aku.
Ma United Kingdom, ʻo ka GMV o ka māhele mea pāʻani he 4% o nā 10 kiʻekiʻe, ʻo ia hoʻi ka hiku. Maanei, ke kālele nui nei ka mākeke i nā huahana kūpono, me ka hapa nui o nā mea pāʻani i uku ʻia ma lalo o $30. Ua huki ʻia nā mea kūʻai aku Pelekane ma TikTok Shop i nā mea pāʻani e hāʻawi ana i ke kumukūʻai maikaʻi a kūlike me nā ʻano hou loa. Hoʻohana pinepine nā mea kūʻai aku ma ka mākeke UK i ka paepae o TikTok e holo i nā hoʻolaha a me nā uku hoʻēmi, kahi i hōʻoia ʻia he hoʻolālā kūpono no ka hoʻokele ʻana i nā kūʻai aku.
Ma Sepania, aia nō ka māhele mea pāʻani i kona pae hoʻomohala mua ma TikTok Shop. Ua kālele ʻia nā kumukūʻai o nā mea pāʻani ma kēia mākeke i ʻelua mau ʻāpana: 50−100 no nā huahana premium a me 10−20 no nā koho kālā kūpono. Ke maʻa mālie nei nā mea kūʻai aku Sepania i ke kūʻai ʻana i nā mea pāʻani ma o ka paepae, a i ka wā e oʻo ai ka mākeke, manaʻo ʻia e piʻi aʻe nā ʻano huahana a me ka nui o ke kūʻai aku.
Ma Mekiko, ʻo ka GMV o ka māhele mea pāʻani he 2% o ka mākeke. ʻO ke kumukūʻai nui o nā huahana ma ka pae 5-10, e kuhikuhi ana i ka ʻāpana mākeke nui. Ke ulu wikiwiki nei ka mākeke Mekiko ma TikTok Shop, i hoʻokele ʻia e ka hoʻonui ʻia ʻana o ka pūnaewele a me nā kelepona akamai, a me ka ulu ʻana o ke kaulana o ka paepae i waena o nā mea kūʻai aku Mekiko. Ke ʻimi nei nā lama mea pāʻani kūloko a me ka honua e hoʻonui i ko lākou alo ma ka mākeke Mekiko ma o TikTok Shop.
Hāʻawi ka hōʻike a Aurora Intelligence i nā ʻike waiwai nui no nā mea hana mea pāʻani, nā mea kūʻai aku, a me nā mea kūʻai aku e ʻimi nei e hoʻonui i kā lākou ʻoihana ma nā mākeke ʻEulopa a me ʻAmelika ma o TikTok Shop. Ma ka hoʻomaopopo ʻana i nā ʻano mākeke like ʻole a me nā makemake o nā mea kūʻai aku ma kēlā me kēia ʻāina, hiki iā lākou ke hoʻopilikino i kā lākou hāʻawi huahana a me nā hoʻolālā kūʻai aku e hoʻokō i nā hopena maikaʻi aʻe.
Ka manawa hoʻouna: Iulai-23-2025
