Daim ntawv tshaj tawm tsis ntev los no hu ua "2025 TikTok Shop Toy Category Report (Tebchaws Europe thiab Amelikas)" los ntawm Aurora Intelligence tau qhia txog kev ua tau zoo ntawm pawg khoom ua si ntawm TikTok Shop hauv cov lag luam European thiab Amelikas.
Hauv Tebchaws Meskas, cov khoom ua si GMV (Gross Merchandise Volume) suav txog 7% ntawm 10 pawg saum toj kawg nkaus, qeb thib tsib. Cov khoom lag luam hauv kev lag luam no feem ntau yog nruab nrab - mus rau - siab - kawg, nrog rau tus nqi feem ntau yog txij li 50. Kev lag luam Asmeskas muaj kev xav tau ntau yam khoom ua si, suav nrog cov khoom ua si niaj hnub, cov khoom ua si kev kawm, thiab cov khoom ua si muaj npe. TikTok Shop tau ua tiav hauv kev siv lub platform nrov ntawm cov neeg siv khoom Asmeskas, tshwj xeeb tshaj yog cov tub ntxhais hluas.
Lub platform cov yam ntxwv tshwj xeeb ntawm kev lag luam, xws li cov yeeb yaj kiab luv luv, kev tshaj tawm nyob, thiab kev koom tes nrog cov neeg muaj feem cuam tshuam, tau pab cov neeg muag khoom ua si qhia lawv cov khoom lag luam zoo. Piv txwv li, ntau lub tuam txhab tsim khoom ua si tau tsim cov yeeb yaj kiab txaus nyiam uas qhia txog cov yam ntxwv thiab cov txheej txheem ua si ntawm lawv cov khoom ua si, uas tau ua rau cov neeg siv khoom txaus siab thiab muag khoom ntau ntxiv.
Hauv tebchaws United Kingdom, cov khoom ua si GMV yog 4% ntawm 10 yam khoom saum toj kawg nkaus, qeb xya. Ntawm no, kev ua lag luam feem ntau tsom mus rau cov khoom pheej yig, nrog rau feem ntau cov khoom ua si muaj nqi qis dua $ 30. Cov neeg siv khoom Askiv ntawm TikTok Shop nyiam cov khoom ua si uas muaj tus nqi zoo thiab ua raws li cov qauv tshiab. Cov neeg muag khoom hauv kev ua lag luam UK feem ntau siv TikTok lub platform los khiav cov kev tshaj tawm thiab luv nqi, uas tau ua pov thawj tias yog ib qho tswv yim zoo rau kev tsav tsheb muag khoom.
Nyob rau hauv Spain, pawg khoom ua si tseem nyob rau theem pib ntawm kev txhim kho ntawm TikTok Shop. Tus nqi ntawm cov khoom ua si hauv kev ua lag luam no tau muab faib ua ob ntu: 50−100 rau cov khoom zoo dua thiab 10−20 rau cov kev xaiv pheej yig dua. Cov neeg siv khoom Mev maj mam pib siv los yuav cov khoom ua si los ntawm lub platform, thiab thaum lub khw loj hlob tuaj, nws xav tias yuav muaj kev nce ntxiv ntawm ntau yam khoom thiab qhov ntim ntawm kev muag khoom.
Hauv Mexico, cov khoom ua si GMV suav txog 2% ntawm kev ua lag luam. Cov khoom lag luam feem ntau muaj tus nqi ntawm 5−10, tsom mus rau pawg neeg coob coob. Kev ua lag luam Mev ntawm TikTok Shop tab tom loj hlob sai, tsav los ntawm kev nkag mus ntawm internet thiab smartphones, nrog rau kev nrov ntawm lub platform ntawm cov neeg siv khoom Mev. Ntau lub npe khoom ua si hauv zos thiab thoob ntiaj teb tam sim no tab tom nrhiav kev nthuav dav lawv qhov muaj nyob hauv kev ua lag luam Mev los ntawm TikTok Shop.
Daim ntawv tshaj tawm los ntawm Aurora Intelligence muab cov kev nkag siab zoo rau cov chaw tsim khoom ua si, cov neeg muag khoom, thiab cov neeg ua lag luam uas tab tom nrhiav kev nthuav lawv txoj kev lag luam hauv kev lag luam European thiab Asmeskas los ntawm TikTok Shop. Los ntawm kev nkag siab txog kev lag luam sib txawv thiab kev nyiam ntawm cov neeg siv khoom hauv txhua cheeb tsam, lawv tuaj yeem hloov kho lawv cov khoom muag thiab cov tswv yim kev lag luam kom ua tiav cov txiaj ntsig zoo dua.
Lub sijhawm tshaj tawm: Lub Xya Hli-23-2025
