Mbupụ Ihe Egwuregwu Ejiri IP Mee: Otu IP Animation nke China Si Emeri Ahịa Ụwa Nile

Mmụba nke Ihe Ngwuregwu IP nke China: Site na Ihe Ndị Na-eme n'Ala ruo na Ndị Egwuregwu Ụwa Nile

Mgbasawanye zuru ụwa ọnụ nke ihe egwuregwu eserese onyonyo nke China IP na-akwalite site na ihe abụọ dị mkpa: ntozu oke nke ụlọ ọrụ eserese onyonyo nke China na mmụba nke ọchịchọ zuru ụwa ọnụ maka ọdịnaya omenala dị iche iche. N'ime afọ iri gara aga, China etinyela nnukwu ego na mmepụta eserese onyonyo, yana mmepụta kwa afọ nke ihe nkiri eserese karịrị ihe ngosi 10,000 na ụlọ ọrụ igbe nke ihe nkiri eserese ruru ijeri $3 na 2024. Nke a emeela ka ọtụtụ IP dị elu nwere ntọala ndị fan siri ike, dị njikere maka mmegharị mba ofesi.

"Ndị na-azụ ihe egwuregwu ụmụaka n'ụwa niile anaghịzi achọ naanị Disney ma ọ bụ Pokémon—ha chọrọ IP ọhụrụ, nke dị iche iche na omenala nke na-adabara ndị na-ege ntị n'obodo," ka Zhang Wei, onye isi nchịkwa nke ikike zuru ụwa ọnụ na Fantawild Animation, ụlọ ọrụ Boonie Bears, kwuru. "IP ndị China na-enye akụkọ na ụdị ihe osise pụrụ iche, nke na-agbanwe ka ọ bụrụ ihe egwuregwu pụrụ iche nke pụtara ìhè na shelf ụlọ ahịa."

Ahịa mba ofesi azaghachila nke ọma. Na Ndịda Ọwụwa Anyanwụ Eshia, ahịa ihe egwuregwu IP nke China mụbara site na 41% na 2024; na Yuropu na North America, ọnụego uto ahụ ruru 22% na 18% n'otu n'otu, dịka CTJPA si kwuo. Mmụba a abụghị naanị maka olu—ọ bụ maka uru: ihe egwuregwu IP nwere ikike inweta uru dị elu karịa ihe egwuregwu nkịtị, nke na-eme ka ha bụrụ ihe kacha mkpa maka ndị na-ebupụ ihe na China.

Ọmụmụ Ihe 1: Boonie Bears - Ikikere Ezinụlọ maka Ahịa Ahịa

Dịka IP ihe nkiri ezinụlọ kacha nwee ihe ịga nke ọma na China, Boonie Bears (nke na-esochi njem nke bea abụọ na onye na-egbu osisi) ewuola netwọk ikike zuru ụwa ọnụ nke na-ekpuchi mba 130, yana ihe egwuregwu dị ka isi ngwaahịa ya na mba ofesi. Ụdị ikike ya lekwasịrị anya na "ebe obibi + nkesa oke," na-elekwasị anya na ezinụlọ ndị nwere obere ego ruo etiti na ndị na-ere ahịa a ma ama.

Na Ndịda Ọwụwa Anyanwụ Eshia, Fantawild nakweere ụdị "ikikere ukwu" ya na ndị mmekọ mpaghara. Na Indonesia, ya na onye na-ekesa ihe egwuregwu mpaghara KidsLand Vietnam jikọrọ aka mepụta ihe egwuregwu Boonie Bears nke ahaziri maka ahịa: e ji ákwà na-egbuke egbuke mee ihe egwuregwu mara mma nke ndị bụ isi (Briar na Bramble) iji kwekọọ na mmasị agba mpaghara, obere ihe oyiyi plastik gụnyere ihe eji achọ mma ọdịnala Indonesia dị ka okpu e ji batik mee. Mgbanwe ndị a nyeere ihe egwuregwu Boonie Bears aka ijide 8% nke ahịa ihe egwuregwu Indonesia nwere ikike na 2024, ebe ahịa ruru nde $12.

Maka ahịa ndị ọdịda anyanwụ, Boonie Bears lekwasịrị anya na njikọ aka "ihe nkiri-site-to-to-to-to". E wepụtara ihe nkiri eserese nke IP na mba 50 dị na Yuropu site na Netflix na sinima mpaghara na 2023, Fantawild na Walmart na Carrefour jikọrọ aka wepụta usoro ihe egwuregwu e nyere oge maka mwepụta ihe nkiri ahụ. Ahịrị ahụ gụnyere ngwaahịa 30+, site na ihe mgbagwoju anya 3D ruo ihe egwuregwu na-emekọrịta ihe nke na-emegharị ahịrịokwu na Bekee na Spanish. Na UK, ihe egwuregwu Boonie Bears rere ihe karịrị nkeji 200,000 n'ime ọnwa isii, nke nkwalite ịlaghachi n'ụlọ akwụkwọ na mkpọsa mgbasa ozi mmekọrịta nke ndị nne na nna na-emetụta.

Zhang Wei kọwara, sị: “Ebumnuche anyị bụ ime ka Boonie Bears bụrụ aha a ma ama, ọ bụghị naanị IP nke ndị China.” “Site n'ịrụ ọrụ na ndị na-ekesa ihe egwuregwu na mpaghara na ịhazi ihe ngosi ihe nkiri, anyị na-eme ka ndị na-ekiri ihe egwuregwu nkịtị bụrụ ndị na-azụ ihe egwuregwu ụmụaka.”

Ọmụmụ Ihe Nke Abụọ: Akụkọ Mgbe Ochie nke Hei (Ling Long) – Ikike Nkwụnye Akwụkwọ ikike maka Ndị Okenye Na-anakọta Ihe

N'adịghị ka Boonie Bears, The Legend of Hei (ihe nkiri sayensị na-egosi ndị dị afọ 18-35, nke a maara dịka Ling Long n'ahịa ụfọdụ) ewerela ụdị ikike "nchekwa dị elu", na-elekwasị anya n'ihe egwuregwu dị elu a na-anakọta ma na-arụkọ ọrụ na ụdị ngwaahịa pụrụ iche zuru ụwa ọnụ. Atụmatụ a na-egbo mkpa siri ike nke ahịa ndị ọdịda anyanwụ maka ihe nkiri eserese na ngwa ahịa a na-anakọta.

Na North America, ụlọ ọrụ The Legend of Hei, Haoliners Animation, bịanyere aka na nkwekọrịta ikike na Funko nke dị na US—nke a ma ama maka ihe osise vinyl omenala pop ya—iji mepụta ahịrị ihe osise a na-anakọta nke dị sentimita isii. Ihe osise ndị a gosipụtara ihe odide IP a ma ama (Hei na Xiao Hei) nwere udidi zuru ezu na agba agba nwere oke (dịka ọmụmaatụ, ụdị na-egbuke egbuke n'ọchịchịrị nke naanị Comic-Con). Ahịa ahụ rere n'ime awa 48 nke mmalite ya na San Diego Comic-Con 2024, na-enweta ego ruru nde dọla 1.5.

Maka ahịa ndị Japan, Haoliners na Medicom Toy, otu ụlọ ọrụ na-emepụta ihe egwuregwu ndị Japan kachasị elu nke ọkachamara n'ihe gbasara ọnụ ọgụgụ dị elu, jikọrọ aka mepụta ihe osise Hei nke dị sentimita iri na abụọ nke "Real Action Heroes". Ọnụọgụ ahụ gụnyere akụkụ ndị a na-agbanwe agbanwe na ntọala omenala sitere n'echiche ụwa nke IP nke mgbe mbibi gasịrị, nke ọnụ ahịa ya bụ ¥28,000 ($190). Ọ ghọrọ onye na-ere ahịa kachasị elu na chaatị ihe egwuregwu Amazon Japan, ebe e rere nkeji 5,000 n'ọnwa mbụ.

“Ike Akụkọ Mgbe Ochie nke Hei dị n'echiche miri emi ya na agwa ndị dị mgbagwoju anya—nke a na-amasị ndị na-anakọta akụkọ ndị toro eto bụ́ ndị ji akụkọ kpọrọ ihe karịa ịdị mma,” ka Li Jia, onye njikwa ikike zuru ụwa ọnụ nke Haoliners kwuru. “Site n'iso ndị ahịa ndị ghọtara ahịa a na-anakọta ihe na-akpakọrịta, anyị na-ezere imebi uru IP ma wulite iguzosi ike n'ihe nye ndị na-akwado ya ogologo oge.”

Mgbanwe Omenala: Imeri Ihe Dị Iche Iche Iji Merie Ndị Na-akwado Ya n'Ụwa Nile

Ọdịiche omenala bụ ihe ịma aka kachasị ukwuu maka ihe egwuregwu IP nke ndị China na-aga mba ofesi, mana ụdị ndị na-aga nke ọma emepụtala atụmatụ mgbanwe ezubere iche.

Mgbanwe Ọdịnaya maka Ụkpụrụ Mpaghara

N'obodo ndị Alakụba dị ka Malaysia na Indonesia, Boonie Bears gbanwere ihe eji egwuri egwu ya iji kwanyere omenala obodo ùgwù: uwe nwanyị Luna gbanwere ka ọ tinye aka uwe ogologo na isi n'ụdị ihe egwuregwu mara mma, ebe nkwakọ ngwaahịa ihe egwuregwu wepụrụ onyonyo nke ndị agwa na-eri anụ ezi (isiokwu dị mkpa na omenala Alakụba). Mgbanwe ndị a nyeere IP aka inweta nkwado site n'aka ndị ọchịchị okpukperechi mpaghara ma tinye ndị na-ere ahịa dị ukwuu dịka Tesco Malaysia.

Na Yuropu, The Legend of Hei depụtara ụfọdụ ihe nkiri ime ihe ike n'ime ihe nkiri eserese ya (nke a na-egosi na Crunchyroll) iji ruo ọkwa ọdịnaya EU, nke mere ka ahịrị ihe egwuregwu ya dịkwuo mma maka ndị na-ere ahịa nkịtị. Dịka ọmụmaatụ, e megharịrị mma agha egwuregwu nke sitere na IP ka ọ nwee nsọtụ gbara okirikiri, na-ezere nhazi dị ka "ngwa agha dị ize ndụ" n'okpuru ụkpụrụ nchekwa ihe egwuregwu EU.

Ahịa Obodo: Kwuo Asụsụ Ndị Na-ege Ntị

Ahịa dijitalụ abụrụla isi ihe dị mkpa iji chịkwaa ọdịiche omenala. Na TikTok, akụkọ Boonie Bears nke Ndịda Ọwụwa Anyanwụ Eshia na-ebipụta obere vidiyo nke ụmụaka obodo na-eji ihe egwuregwu egwu, nke a kpọrọ na Malay na Tagalog, yana hashtags dịka #BoonieBearsMalaysia. Vidiyo ndị a emeela ka mmadụ lelee ihe karịrị nde iri ise, na-ebute 30% nke ahịa n'ime ụlọ ahịa na mpaghara ahụ.

Maka The Legend of Hei, Instagram na YouTube bụ ụzọ isi ree ahịa. Akaụntụ IP zuru ụwa ọnụ na-ejikọ aka na anime Western KOLs (dịka ọmụmaatụ, Gigguk, The Anime Man) iji nyochaa ihe egwuregwu ya ndị a na-anakọta, na-elekwasị anya na nkọwa imewe na akụkọ IP. Nyocha YouTube nke Gigguk nke onye Funko nwetara nlele nde 1.2, nke butere mmụba 40% na iwu ịntanetị.

N'ịntanetị, IP abụọ ahụ na-eji usoro ihe nkiri ọchị zuru ụwa ọnụ eme ihe iji jikọọ na ndị na-akwado ya. Boonie Bears guzobere ụlọ ntu mmekọrịta na Singapore Comic Con 2024, ebe ụmụaka nwere ike ise foto na Briar na Bramble mascots dị ka ndụ ma nata ihe nlele egwuregwu n'efu. Akụkọ Ihe Mere Eme nke Hei kwadoro nnọkọ nkekọrịta echiche ụwa na Paris Comic Con, na-akpọ onye nduzi IP ka ọ kọwaara ndị na-akwado Europe akụkọ ya—na-eme ka iwu tupu oge eruo maka ahịrị egwuregwu ya na-abịa site na 25%.

Ihe Ịma Aka na Echiche Ọdịnihu

N'agbanyeghị ọganihu a, ndị na-ebupụ ihe egwuregwu IP nke China na-eche ihe isi ike ihu: asọmpi siri ike site na IP nke Western na nke Japan, ọnụ ahịa dị elu nke imepe ebe obibi, na nchekwa IP na-adịghị agbanwe agbanwe na ụfọdụ ahịa na-apụta. Dịka ọmụmaatụ, na India, ihe egwuregwu Boonie Bears adịgboroja na-akpata 15% nke ahịa ahụ, na-ebelata ire ere gọọmentị.

Iji dozie okwu ndị a, gọọmentị China akwalitela nkwado: Ministri nke Azụmaahịa ebidola "Atụmatụ Nkwalite Mbupụ IP" na 2024, na-enye enyemaka maka ndebanye aha IP na mba ofesi na enyemaka iwu megide aghụghọ. Ka ọ dị ugbu a, ụlọ ọrụ na-etinye ego na imepụta IP na ndị mmekọ obodo - Fantawild na-arụkọ ọrụ na imepụta usoro ihe nkiri ọhụrụ na ụlọ ihe nkiri Thai, nke gosipụtara ma ndị Boonie Bears na ndị akụkọ ifo Thai, iji mee ka mmetụta obodo dịkwuo elu.

N'ile anya n'ihu, ndị ọkachamara n'ihe gbasara ụlọ ọrụ na-ebu amụma na ihe egwuregwu IP nke China ga-agbasa gaa n'ụdị dị iche iche (dịka ọmụmaatụ, ihe egwuregwu AR nwere ike ime, ngwaahịa IP na-adịghị ize ndụ gburugburu ebe obibi) ma banye n'ahịa ndị na-apụta dịka Middle East na Africa. "N'ime afọ ise sochirinụ, IP nke China ga-esi na 'ịnọ' gaa 'ịhụ n'anya' n'ụwa niile," ka Sarah Lee, onye nyocha dị elu na Euromonitor International na-ekwu. "Isi ihe dị mkpa bụ ịhazi eziokwu omenala na mgbanwe mpaghara - idobe ihe na-eme ka IP pụrụ iche ma na-eme ka ọ dịrị ndị na-ege ntị zuru ụwa ọnụ mfe."

Ka Boonie Bears na The Legend of Hei na-aga n'ihu na-emepe emepe, ha na-emepe ụzọ maka ọtụtụ IP eserese ndị China iji mee ka ndị na-akwado ha zuru ụwa ọnụ bụrụ ndị na-azụ ihe egwuregwu ụmụaka kwesịrị ntụkwasị obi. Maka ụlọ ọrụ ihe egwuregwu ụmụaka zuru ụwa ọnụ, mgbanwe a pụtara ọtụtụ ụdị dị iche iche, ihe ọhụrụ karịa, na oge ọhụrụ nke mgbanwe omenala site na IP.