Te Ao Hokohoko Ipurangi o te Ao i te Tau 2025: Ka Arataki a Amazon, Ka Piki Ake Ngā Pūhara Hou, ā, Ka Patunga Ngā Wero ki Ngā Kaitākaro Tuku Iho

Ngā Kaiārahi Mākete e Pupuri Ana i te Mana

Kei te noho tonu a Amazon hei kaiārahi motuhake i roto i te hokohoko ipurangi o te ao. Me te GMV whakamiharo o te $720 piriona me te tipu 9% tau-ki-te-tau (te moni whiwhi o te hauwhā tuatahi o te tau 2025), ka mau tonu te tūāpapa i tōna painga whakataetae mā roto i ngā haumitanga hangarau nui ($23 piriona i roto i ngā hanganga hangarau) me tana whatunga whakahaere FBA matatau. Kei te kaha tonu te mākete a Amazon i roto i ngā hua kāinga atamai, kua kite i te tere tipu 200%. Ko te tauira "hurihuri auaha hua" o te tūāpapa, e aro ana ki te māramatanga tono, te whanaketanga auaha, te whakamana hua, te tipu tauine, me ngā whakapainga auau, kua āwhina i ngā kaihoko, inā koa ko ngā kaihoko Hainamana, kia angitu nui. I te tau kua hipa, i kite ngā kaihoko Hainamana i runga i a Amazon i te pikinga 20% o ngā hua e hokona ana i te ao me te tipu 60% o ngā kaihoko neke atu i te $10 miriona i roto i ngā hoko ā-tau.

Kei te mau tonu a Walmart i tōna tūranga kaha hei tuarua o ngā kaitākaro nui rawa atu me te $648.1 piriona i roto i te GMV, me te whakamahi i tōna aroaro whānui o ngā hokohoko ā-tinana hei whakarei ake i tana tuku ipurangi. Kei te whakamātautau te kamupene i tētahi tauira "toa hokohoko mamati" e aro ana ki te whakauru i te hokohoko ipurangi me te hokohoko tuimotu, ka taea pea te tuku urunga atu ki ngā kaihoko ipurangi ki ngā kaihoko tuimotu 270 miriona a Walmart ia wiki. Ko tēnei huarahi omnichannel, me te whānui ake o te kapinga tuku i te rā e whai ake nei me ngā whakakorenga komihana mō ngā kāwai pēnei i ngā taonga takaro me ngā taonga mōkai, kua whai wāhi ki te kukume a Walmart i te 60% atu o ngā kaihoko Haina i te tau 2024 ki te whakataurite ki te tau o mua.

Ngā Papaaho Hou e Hanga Ana i ngā Anga Hiranga

He maha ngā tūāpapa kua whakaatu i te tipu whakamiharo, ā, kei te huri i ngā wāhanga o te whenua hokohoko īpurangi:

Kua ara ake a TikTok Shop hei kaitākaro hokohoko pāpori kaha, kua eke ki te $50 piriona i roto i te GMV me te tipu whakamiharo o te 208% i te tau i tuhia i te wā o te huihuinga hokohoko Mehiko. Ko te angitu o te tūāpapa i Āhia ki te Tonga-Rawhiti me Amerika Latina e whakaatu ana i te kaha o te whakakotahi i te whakangahau me te hokohoko. Heoi, he nui ngā wero kaupapa here e pā ana ki a ia i ngā mākete o te Hauāuru, inā koa i Uropi me Amerika Te Raki.

Ahakoa ngā pēhanga tata nei mai i ngā kaupapa here utu o Amerika i heke ai te 58% o ngā kaiwhakamahi o Amerika i te marama o Mei 2025, kua whakaatu a Temu i te manawanui whakamiharo. Kua whānui te tūāpapa ki te 50 whenua mai i tōna whakarewatanga i te tau 2022, ā, kua piki ake te 69% o ngā tango i te tau 2024. I Ūropi, neke atu i te 115 miriona ngā kaiwhakamahi hohe o Temu ia marama i te haurua tuatahi o te tau 2025, me te tipu nui i Parani, Pāniora, me Romania. Nā te rautaki utu kaha me ngā āhuatanga tiritiri pāpori o te tūāpapa i taea ai e ia te hopu tere i te nui o te wāhi mākete.

Ngā Tohunga Rohe e Hopu ana i te Wāhanga Mākete

Haunga ngā kaitākaro o te ao, he maha ngā tūāpapa ā-rohe kua whakatū i ngā tūranga pakari i roto i ō rātou ake mākete:

Kua whakaatu a OZON i te mahi tino pai i te mākete Rūhia, me te ekenga ki te $10.16 piriona i roto i te GMV me te tipu 65% i ia tau (Q1 2025). Hei te tūāpapa hokohoko ipurangi matua o Rūhia, kua whai hua mai i te tohungatanga whakahaere ā-rohe me te māramatanga ki ngā manakohanga a ngā kaihoko ā-rohe.

I te Tonga-mā-rāwhiti o Āhia, kei te mau tonu a Shopee i tōna tūranga kaiārahi me te $83 piriona i roto i te GMV, ahakoa kei te anga whakamua te whakataetae mai i ngā kaitākaro ā-rohe me ngā tūāpapa o te ao e horapa ana ki te mākete.

Kei te kaha tonu a Mercado Libre ki te whakahaere i te hokohoko ipurangi o Amerika Latina, ā, kua eke ki te $24 piriona te GMV i te tau 2024.

Ngā Papaaho e anga atu ana ki ngā wero

Ahakoa e angitu ana ētahi tūāpapa, ka tūtaki ētahi ki ngā ārai nui:

Te āhua nei kei te raru a eBay i te tipu, me te hekenga o te moni whiwhi i te hauwhā tuatahi o te tau 2025, arā, -0.8% ahakoa te pupuri tonu i te GMV nui o te $64 piriona. He wero kei te pā ki te tauira hokohoko tuku iho o te tūāpapa mai i ngā huarahi hokohoko ipurangi hou ake, ahakoa kei te mau tonu te kaha i roto i ngā wāhanga motuhake pēnei i ngā taonga kohikohi me ngā taonga onge.

Kei te pāngia ngā mākete tuku iho, inā koa i Haina, e ngā wero nui. Kua kite a Taobao i te hekenga 18.3% o ngā kaihokohoko hohe. E whakaatu ana ngā pūrongo ahumahi i piki ake te utu toharite mō te hoko kiritaki i runga i a Taobao mā te 47% i te haurua tuatahi o te tau 2025, tae atu ki te 78 RMB mō ia kiritaki hou. Nā tēnei i whakaiti i ngā tawhē hua mō te tini o ngā kaihoko, me te hekenga toharite o ngā tawhē tapeke mā te 8.3 ōrau i roto i ngā tau e rima, ka waiho he maha ngā kaihokohoko me ngā tawhē hua kupenga i raro i te 5%.

Ngā Auahatanga Matua e Hanga Ana i te Whenua Hokohoko Ipurangi o te Ao

He maha ngā au nui e tautuhi ana i te whenua hokohoko īpurangi i te tau 2025:

Te Whakaurunga o te Maramarama Horihori: Kua noho te AI hei rerekētanga nui mō ngā tūāpapa nui. Nā te whakamahinga a Amazon i te AI puta noa i tana "wira whakatere auaha hua" kua taea e ngā kaihoko te tere ake i te whanaketanga hua me te whakapai ake i te urupare a te mākete. Kei te whakamahia ngā taputapu e whakahaerehia ana e te AI mō te matapae tono, ngā taunakitanga whaiaro, me te arotautanga mekameka tuku puta noa i ngā tūāpapa nui.

Ngā Āhuatanga o te Mākete Rohe: Kei te tere te tipu o te hokohoko ipurangi i ngā mākete hou. Kua tino kaha te horapa o Amerika Latina, ā, kua eke ngā mahi a TikTok Shop ki te 208% GMV i tētahi huihuinga whakatairanga. Kua tino tipu hoki te mākete hokohoko ipurangi o Rūhia, nā ngā tūāpapa pēnei i a OZON.

Auahatanga Whakahaere me te Whakatutukitanga: Kua noho ngā āheinga whakahaere matatau hei painga whakataetae matua. Ko te whatunga FBA a Amazon, te whakaurunga omnichannel a Walmart, me ngā haumitanga a ngā tūāpapa hou ki ngā āheinga whakatutuki ā-rohe, e arotahi ana ki te whakapai ake i te tere me te pono o te tuku.

Ngā Wero Kaupapahere me ngā Ture: Kei te piki haere te uaua o ngā ture whakahaere mō te hokohoko ipurangi whakawhiti-rohe. Kua pāngia ngā papaaho pēnei i a Temu me SHEIN e ngā kaupapa here utu o Amerika, ā, kei te pāngia a TikTok Shop e ngā āwangawanga kaupapahere i ngā mākete o te Hauāuru. Kei te akiakihia e ēnei wero ngā papaaho ki te whakanui ake i ō rātou arotahi ā-rohe me te whakawhanake i ngā mahi ā-rohe.

Te Tirohanga ā-Mārama

Kei te tere tonu te whanaketanga o te ao hokohoko ipurangi, me ētahi ara e kitea ana:

Ko te āhua nei ka taea te whakakotahi i waenga i ngā kaitākaro taumata waenga i te mea ka nui haere te hiranga o te tauine mō ngā haumitanga hangarau me ngā mahi tauhokohoko. Kei te tipu haere te tohungatanga, me te arotahi nui o ngā papaaho ki ngā mākete whenua motuhake, ngā kāwai hua, ngā wāhanga kaihoko rānei hei wehewehe i a rātou anō. Ko te haumitanga hangarau, inā koa i roto i te AI me te mahi tauhokohoko, kei te noho hei whakatau nui mō te painga whakataetae. Ko te nekehanga o te whanonga kaihoko ki te hokohoko pāpori, ā, ko ngā wheako pūkoro-tuatahi kei te huri i ngā rautaki me ngā āhuatanga o te papaaho.

I a tātou e titiro whakamua ana ki te toenga o te tau 2025 me tua atu, tera pea ka haere tonu te mākete hokohoko ipurangi o te ao ki te whakaatu i te ranunga o ngā toa o te ao, ngā toa ā-rohe, me ngā kaitākaro motuhake. Ka piki haere te angitu ki te kaha o te tūāpapa ki te whakauru i te hangarau puta noa i te wheako hokohoko, ki te whakatere i ngā taiao ture uaua, me te tuku uara pai ki ngā kaihoko me ngā kaihoko puta noa i ngā mākete maha.