Kua whakamāramahia e te pūrongo hou a Aurora Intelligence, ko "2025 TikTok Shop Toy Category Report (Europe and America)" te taitara, te mahi a te wāhanga taonga takaro i runga i te TikTok Shop i ngā mākete o Ūropi me Amerika.
I te Hononga o Amerika, ko te GMV (Gross Merchandise Volume) o te wāhanga taonga takaro e 7% o ngā wāhanga 10 o runga, ā, ko te tuarima o ngā tūranga. Ko te nuinga o ngā hua o tēnei wāhanga mākete he waenga ki te utu nui, ā, ko ngā utu kei waenganui i te 50. He nui te tono mō te mākete o Amerika mō te whānuitanga o ngā taonga takaro, tae atu ki ngā taonga takaro hou, ngā taonga takaro mātauranga, me ngā taonga takaro waitohu. Kua angitu a TikTok Shop ki te uru atu ki tēnei mākete mā te whakamahi i te rongonui o te tūāpapa i waenga i ngā kaihoko o Amerika, inā koa te whakatupuranga taitamariki.
Nā ngā āhuatanga hokohoko ahurei o te tūāpapa, pērā i ngā ataata poto, te roma ora, me ngā mahi tahi a ngā kaiwhakatairanga, kua āwhina i ngā kaihoko taonga takaro ki te whakaatu i ā rātou hua. Hei tauira, he maha ngā kaihanga taonga takaro kua hanga ataata whakahihiri e whakaatu ana i ngā āhuatanga me ngā tikanga tākaro o ā rātou taonga takaro, ā, kua tino piki ake te hiahia me ngā hoko a ngā kaihoko.
I te United Kingdom, e 4% o ngā tekau o runga te GMV o te wāhanga taonga takaro, ā, ko te whitu o ngā tūranga. I konei, ko te nuinga o ngā hua e aro nui ana ki te mākete he utu whaitake, ko te nuinga o ngā taonga takaro he iti iho i te $30 te utu. Ko ngā kaihoko o Peretānia i runga i te TikTok Shop e aro ana ki ngā taonga takaro e tuku ana i te utu pai mō te moni me te rite ki ngā au hou. He maha ngā wā ka whakamahia e ngā kaihoko i te mākete o te UK te tūāpapa a TikTok ki te whakahaere i ngā whakatairanga me ngā hekenga utu, kua kitea he rautaki whai hua mō te akiaki i ngā hoko.
I Pāniora, kei te tīmatanga tonu te whanaketanga o te kāwai taonga takaro i runga i te TikTok Shop. E rua ngā wāhanga o ngā utu o ngā taonga takaro i tēnei mākete: 50−100 mō ngā hua utu nui ake, me 10−20 mō ngā kōwhiringa utu iti ake. Kei te taunga haere ngā kaihoko Pāniora ki te hoko taonga takaro mā te tūāpapa, ā, i te pakeketanga o te mākete, e matapaetia ana ka piki ake te maha o ngā hua me te nui o ngā hoko.
I Mehiko, e 2% o te mākete te GMV o te wāhanga taonga takaro. Ko te nuinga o ngā hua he utu kei roto i te awhe 5−10, e aro ana ki te wāhanga mākete papatipu. Kei te tere tipu te mākete Mehiko i runga i te TikTok Shop, nā te pikinga ake o te urunga mai o te ipurangi me ngā waea atamai, me te pikinga ake o te rongonui o te tūāpapa i waenga i ngā kaihoko Mehiko. He maha ngā waitohu taonga takaro ā-rohe me te ao kei te titiro inaianei ki te whakawhānui ake i tō rātou aroaro ki te mākete Mehiko mā TikTok Shop.
Mā te pūrongo a Aurora Intelligence ka whakaratohia he māramatanga whai hua mō ngā kaihanga taonga takaro, ngā kaihoko, me ngā kaihokohoko e hiahia ana ki te whakawhānui i ā rātou pakihi ki ngā mākete o Ūropi me Amerika mā TikTok Shop. Mā te mārama ki ngā āhuatanga rerekē o te mākete me ngā manakohanga a ngā kaihoko i ia rohe, ka taea e rātou te whakarite i ā rātou tuku hua me ngā rautaki hokohoko kia pai ake ai ngā hua.
Wā tuku: Hurae-23-2025
