Lipoti laposachedwa lotchedwa "2025 TikTok Shop Toy Category Report (Europe and America)" lolembedwa ndi Aurora Intelligence lawunikira momwe gulu la zoseweretsa likuyendera pa TikTok Shop m'misika ya ku Europe ndi America.
Ku United States, GMV (Gross Merchandise Volume) ya gulu la zoseweretsa ndi 7% mwa magulu 10 apamwamba, ndipo ili pa nambala 5. Zogulitsa zomwe zili pamsikawu nthawi zambiri zimakhala zapakati mpaka zapamwamba, ndipo mitengo yake nthawi zambiri imakhala kuyambira 50. Msika waku America ukufuna kwambiri zoseweretsa zosiyanasiyana, kuphatikizapo zoseweretsa zamakono, zoseweretsa zophunzitsira, ndi zoseweretsa zodziwika bwino. TikTok Shop yakhala ikugwira ntchito bwino pamsikawu pogwiritsa ntchito kutchuka kwa nsanjayi pakati pa ogula aku America, makamaka achinyamata.
Zinthu zapadera zotsatsira malonda pa nsanjayi, monga makanema afupiafupi, kuwonera pompopompo, ndi mgwirizano pakati pa anthu otchuka, zathandiza ogulitsa zidole kuwonetsa zinthu zawo bwino. Mwachitsanzo, opanga zidole ambiri apanga makanema okopa omwe akuwonetsa zinthu ndi njira zosewerera za zidole zawo, zomwe zawonjezera chidwi cha ogula komanso malonda.
Ku United Kingdom, GMV ya gulu la zoseweretsa ndi 4% mwa 10 apamwamba, ili pa nambala 7. Pano, msika umayang'ana kwambiri zinthu zotsika mtengo, ndipo zoseweretsa zambiri zimakhala pansi pa $30. Ogula aku Britain pa TikTok Shop amakopeka ndi zoseweretsa zomwe zimakhala ndi mtengo wabwino komanso zogwirizana ndi zomwe zikuchitika posachedwa. Ogulitsa pamsika wa UK nthawi zambiri amagwiritsa ntchito nsanja ya TikTok kuti ayendetse zotsatsa ndi kuchotsera, zomwe zatsimikizira kuti ndi njira yothandiza kwambiri yoyendetsera malonda.
Ku Spain, gulu la zoseweretsa likadali mu gawo lake latsopano la chitukuko pa TikTok Shop. Mitengo ya zoseweretsa pamsikawu ili m'magawo awiri: 50−100 pazinthu zapamwamba kwambiri ndi 10−20 pazinthu zotsika mtengo kwambiri. Ogula aku Spain pang'onopang'ono akuzolowera kugula zoseweretsa kudzera pa nsanjayi, ndipo pamene msika ukukulirakulira, akuyembekezeka kuti padzakhala kuwonjezeka kwa mitundu yosiyanasiyana ya zinthu komanso kuchuluka kwa malonda.
Ku Mexico, GMV ya gulu la zoseweretsa imayimira 2% ya msika. Mitengo ya zinthu zambiri imakhala pamtengo wa 5−10, zomwe zimayang'ana kwambiri msika waukulu. Msika waku Mexico pa TikTok Shop ukukula mofulumira, chifukwa cha kuchuluka kwa intaneti ndi mafoni, komanso kutchuka kwa nsanja pakati pa ogula aku Mexico. Makampani ambiri oseweretsa zoseweretsa akumaloko ndi apadziko lonse lapansi tsopano akufuna kukulitsa kupezeka kwawo pamsika waku Mexico kudzera mu TikTok Shop.
Lipotilo la Aurora Intelligence limapereka chidziwitso chofunikira kwa opanga zoseweretsa, ogulitsa, ndi amalonda omwe akufuna kukulitsa bizinesi yawo m'misika yaku Europe ndi America kudzera mu TikTok Shop. Mwa kumvetsetsa momwe msika umagwirira ntchito komanso zomwe ogula amakonda m'dera lililonse, amatha kusintha zomwe amapereka komanso njira zawo zotsatsira malonda kuti apeze zotsatira zabwino.
Nthawi yotumizira: Julayi-23-2025
