Kukonzanso Unyolo Wogulitsa Zoseweretsa: Kuchokera ku "Yopangidwa ku China" kupita ku "Yopangidwa Padziko Lonse"

GUANGZHOU, Okutobala. [XX] — Kwa zaka makumi ambiri, "Made in China" yakhala maziko a makampani opanga zoseweretsa padziko lonse lapansi, pomwe dzikolo limagulitsa zoposa 70% ya zoseweretsa padziko lonse lapansi. Koma lero, kusintha kwakukulu kukuchitika: kusamvana kwandale, kukwera kwa ndalama zopangira, komanso kufunikira kolimba kwa unyolo woperekera zinthu kukupangitsa mabizinesi oseweretsa zoseweretsa kupitirira chitsanzo chimodzi chokhazikika ku China kupita ku "kupanga zinthu padziko lonse lapansi." Vietnam, Mexico, ndi malo ena opangira zinthu atsopano akutuluka ngati maziko ofunikira opangira zinthu, pomwe makampani akulimbana ndi zovuta zogwirizanitsa maukonde operekera zinthu m'maiko ambiri. Deta yatsopano yamakampani ikuwonetsa kuti 62% ya ogulitsa zoseweretsa aku China akhazikitsa kapena akukonzekera kukhazikitsa mafakitale akunja pofika chaka cha 2026, kuchokera pa 38% mu 2020, malinga ndi China Toy & Juvenile Products Association (CTJPA).

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Zoyendetsa Kukonzanso: Geopolitics ndi Mavuto a Mtengo

Zinthu ziwiri zomwe zikugwirizana zikufulumizitsa kusintha kwa unyolo wopereka zinthu: zoopsa zandale zomwe zikuchitika komanso kukwera kwa mitengo ku China.

Ponena za ndale, kusamvana kwa malonda pakati pa mayiko akuluakulu kwasokoneza njira zotumizira kunja. US, msika waukulu kwambiri padziko lonse wa zoseweretsa, yasunga misonkho yofika 25% pa magulu ena a zoseweretsa aku China kuyambira 2018, popanda zizindikiro zoti zinthuzo zabwerera m'mbuyo nthawi yomweyo. "Misonkho iyi yachepetsa phindu lathu ndi 8-10% pa maoda opita ku US," akutero Wang Jian, mkulu wa unyolo wogulira zinthu ku Alpha Group yomwe ili ku Shenzhen, kampani yotsogola padziko lonse yopanga zoseweretsa. European Union yalimbitsanso malamulo olowera kunja, ikufuna ziphaso zina zotsatizana ndi malamulo a zoseweretsa zaku China, kuwonjezera nthawi yopezera zinthu komanso ndalama zoyendetsera ntchito.

Kupsinjika kwa mitengo ku China kwawonjezera kusinthaku. Avereji ya ndalama zogwirira ntchito m'malo opangira zidole ku China—monga Guangdong ndi Zhejiang—yakwera ndi 6.5% pachaka m'zaka zisanu zapitazi, kufika pa 380-450 pamwezi mu 2025, malinga ndi deta ya CTJPA. Pakadali pano, mitengo ya zinthu zopangira (kuphatikiza ma resin apulasitiki ndi zida zamagetsi) yasintha ndi 12-18% pachaka kuyambira 2022, chifukwa cha kusokonekera kwa unyolo wapadziko lonse lapansi. Mosiyana ndi zimenezi, ndalama zogwirira ntchito m'malo opangira mafakitale ku Vietnam zili pafupifupi 280 pamwezi, ndipo malipiro opanga ku Mexico (300-350 pamwezi) amapereka zabwino pamtengo wolowera pamsika wa North America.

"Kugawa mphamvu sikuti ndi nkhani ya ndalama zokha—koma ndi nkhani ya kupulumuka," akutero Li Ming, CEO wa Guangzhou Auldey Toys, yomwe idakhazikitsa fakitale yaku Vietnam mu 2023. "Kukhala ndi malo ambiri opangira zinthu kumatithandiza kupewa kugundana kwa mitengo ndikusunga mizere yogulira zinthu yotseguka ngati dera limodzi litakumana ndi chisokonezo, monga kutsekedwa kwa Shanghai mu 2022 komwe kudachedwetsa kutumiza kwathu kwa milungu isanu ndi umodzi."

Malo Ofunika Kwambiri: Vietnam ndi Mexico Zikutsogolera Kapangidwe ka Gulu Lachiwiri

Vietnam ndi Mexico zakhala malo otchuka kwambiri opititsira patsogolo makampani a zoseweretsa kunja kwa dziko, ndipo chilichonse chimapereka zabwino zake zapadera zomwe zimagwirizana ndi misika yosiyanasiyana.

Vietnam: Kampani Yopanga Zinthu ku Southeast Asia

Vietnam yakhala chisankho chabwino kwambiri chotumikira misika ya Southeast Asia ndi Europe, chifukwa cha malo ake abwino, mapangano amalonda apadera, komanso kukula kwa chilengedwe cha mafakitale. Gawo lopanga zidole mdzikolo lakula ndi 15% pachaka kuyambira 2020, ndipo malonda otumizidwa kunja afika $3.2 biliyoni mu 2024, malinga ndi Ofesi Yoyang'anira Ziwerengero ya Vietnam.

Makampani akuluakulu a zidole aku China akhazikitsa kale malo awo amphamvu. Fakitale ya Alpha Group ku Ho Chi Minh City, yomwe idatsegulidwa mu 2024, tsopano imapanga 30% ya zidole zokongola komanso ziwerengero zamakampani, makamaka m'misika ya Southeast Asia (kuphatikiza Indonesia ndi Malaysia) ndi EU. "Kupanga zinthu m'derali kwachepetsa ndalama zathu zotumizira ndi 40% poyerekeza ndi kutumiza kuchokera ku China kupita ku Jakarta," akutero Wang Jian. Fakitaleyi imapindulanso ndi mapangano aulere a Vietnam (FTAs) ndi EU ndi ASEAN, ndikuchotsa msonkho pazidole zambiri zotumizira kunja.

Boma la Vietnam lawonjezeranso mgwirizanowu ndi zolimbikitsa misonkho: opanga zidole zakunja akusangalala ndi zaka 4-10 za misonkho yamakampani, kutsatiridwa ndi zaka 5-10 za kuchepetsa msonkho wa 50%. Komabe, mavuto akadalipo, kuphatikizapo kusowa kwa antchito aluso (makamaka pokonza zidole zamagetsi) komanso ogulitsa ochepa am'deralo azinthu zapamwamba kwambiri—zomwe zikukakamiza makampani ambiri kuitanitsa 40-60% ya zinthu zopangira kuchokera ku China.

Mexico: Malo Oyandikira Mphepete mwa Nyanja ku North America

Mexico yakhala malo ofunikira kwambiri kwa makampani okonda zoseweretsa omwe akufuna msika wa zoseweretsa wa ku America wokwana $38 biliyoni, pogwiritsa ntchito mgwirizano wa US-Mexico-Canada (USMCA). Kupeza malo oyandikana nawo—kuika zinthu pafupi ndi misika yomwe akufuna—kwakhala nkhani yaikulu m'makampani, chifukwa mafakitale aku Mexico amatha kutumiza zoseweretsa kwa ogulitsa aku US mkati mwa masiku atatu kapena asanu, poyerekeza ndi masiku 25-35 ochokera ku China.

Auldey Toys inatsegula fakitale ku Monterrey, Mexico, mu 2025, ikuyang'ana kwambiri zoseweretsa zophunzitsira ndi zomangira msika wa ku US. "USMCA imatithandiza kupewa misonkho ya US pa zoseweretsa zaku China, ndipo nthawi yochepa yopezera zinthu imatithandiza kuchitapo kanthu mwachangu ku zosowa zamalonda—monga kuwonjezera kupanga kwa nyengo za tchuthi," akutero Li Ming. Fakitale tsopano ikupereka 20% ya maoda a Auldey aku US, ndi mapulani owonjezera zimenezo kufika pa 40% pofika chaka cha 2027.

Ubwino wa Mexico umapitirira malire a malo: gawo lake lopanga zinthu lili ndi antchito okhazikika (omwe ali ndi luso pa zamagetsi ndi pulasitiki) komanso mwayi wopeza maukonde olumikizirana ndi zinthu ku US. Komabe, kukwera mtengo kwa mphamvu ndi nkhawa zachitetezo m'madera ena kwapangitsa makampani kuyika ndalama mu njira zotetezera malo ndi mphamvu zongowonjezwdwanso kuti achepetse zoopsa.

Kusamalira Mgwirizano wa Mayiko Ambiri: Mavuto ndi Njira Zogwirira Ntchito

Ngakhale kupanga zinthu padziko lonse lapansi kumapereka mphamvu, kumabweretsanso mavuto ovuta ogwirizanitsa zinthu. Makampani oseweretsa masewero ayenera kutsatira malamulo osiyanasiyana, kusiyana kwa chikhalidwe, komanso mavuto owonekera kuti zinthu ziyende bwino.

Mavuto Ofunika Kwambiri

Kuwoneka kwa Unyolo Wopereka:Kutsata zinthu m'maiko ambiri—monga zinthu zapulasitiki zochokera ku China, zinthu zamagetsi zochokera ku Vietnam, ndi ma CD ochokera ku Mexico—kungayambitse kuchedwa ngati sikuyendetsedwa bwino. Kafukufuku wa CTJPA wa 2024 adapeza kuti 45% ya ogulitsa zidole ochokera kunja omwe ali ndi mafakitale akunja adanena kuti "kusawoneka bwino kwa unyolo woperekera katundu" ndiye vuto lalikulu.

Kuwongolera Ubwino:Kusunga khalidwe labwino m'mafakitale m'maiko osiyanasiyana ndi vuto lina. "Antchito aku Vietnam ali ndi luso losiyana ndi antchito aku China, choncho tinayenera kuyika ndalama zambiri pa maphunziro owonjezera kuti tiwonetsetse kuti zoseweretsa zathu zikugwirizana ndi miyezo ya chitetezo ya EU," Wang Jian akufotokoza.

Kutsatira Malamulo:Dziko lililonse lili ndi malamulo akeake okhudza chitetezo (monga miyezo ya US Consumer Product Safety Commission ndi EN 71 ya EU) ndi malamulo amisonkho, zomwe zimafuna kuti makampani alembe ntchito akatswiri am'deralo kuti apewe kuphwanya malamulo.

Njira Zoyendetsera Bwino

Pofuna kuthana ndi mavutowa, makampani opanga zoseweretsa akugwiritsa ntchito njira zatsopano:

Kusintha kwa digito:Makampani ambiri akugwiritsa ntchito njira zoyendetsera zinthu zoperekedwa ndi mtambo (SCM)—monga SAP ndi Oracle—kuti azitsatira zinthu zomwe zili m'sitolo, nthawi yopangira, ndi kutumiza nthawi yeniyeni. Alpha Group imagwiritsa ntchito chida cha SCM choyendetsedwa ndi AI chomwe chimadziwitsa magulu za kuchedwa komwe kungachitike (monga kusowa kwa zida ku Vietnam) ndikupereka malingaliro kwa ogulitsa ena. "Izi zachepetsa kuchedwa kwathu kopanga ndi 30%," akutero Wang Jian.

Magulu Othandizira Anthu Kudera Lina:Kulemba ntchito oyang'anira ndi mainjiniya am'deralo kwakhala kofunikira kwambiri kuti zinthu ziyende bwino. Fakitale ya Auldey ku Mexico imagwiritsa ntchito gulu logwira ntchito m'deralo lomwe limayang'anira kutsata malamulo, ubale wa ogwira ntchito, ndi kayendetsedwe ka zinthu, pomwe likulu la China limayang'anira njira zapadziko lonse lapansi. "Magulu am'deralo amamvetsetsa bwino msika ndi chikhalidwe—atithandiza kukambirana bwino za mgwirizano ndi ogulitsa am'deralo," akutero Li Ming.

Mgwirizano Wanzeru:Makampani akugwirizana ndi ogulitsa akumaloko kuti achepetse kudalira zinthu zochokera ku China. Alpha Group yasayina mapangano ndi opanga awiri apulasitiki aku Vietnam kuti apereke 30% ya zinthu zopangira, kuchepetsa nthawi yogulira ndi ndalama zoyendera.

Malo Osungira Zinthu Zadzidzidzi:Pofuna kuthana ndi mavuto osayembekezereka (monga masoka achilengedwe kapena kuchedwa kwa malire), makampani akusunga zinthu zofunika kwambiri pa nthawi yadzidzidzi ya 10-15% pa malo aliwonse opangira zinthu. "Pa nthawi ya mphepo yamkuntho ya Otis ku Mexico mu 2024, katundu wathu wadzidzidzi adatilola kuti tipitirize kupanga kwa milungu iwiri," akuwonjezera Li Ming.

Zochitika Zamtsogolo:Chitsanzo cha "China + N" Chikukhala Chofala Kwambiri

Akatswiri amakampani akulosera kuti chitsanzo cha "China + N"—kusunga China ngati maziko oyambira kupanga zinthu pamene akuwonjezera malo 1-2 akunja—chidzakhala muyezo wa ogulitsa zidole akuluakulu. China idzakhalabe yofunika kwambiri, chifukwa cha unyolo wake wokhwima wopereka zinthu, antchito aluso, ndi kukula kwake: 60-70% ya kupanga zidole padziko lonse lapansi ikuyembekezekabe kukhala ku China pofika chaka cha 2030, koma ndi netiweki yosiyana kwambiri ya maziko ena.

"China sichikulowedwa m'malo—chikuwonjezeredwa," akutero Sarah Lee, katswiri wamkulu wa Euromonitor International. "Mafakitale aku China apitiliza kugwira ntchito yopanga zinthu zambiri komanso zovuta (monga zoseweretsa zamagetsi), pomwe Vietnam ndi Mexico zikuyang'ana kwambiri pazinthu zomwe msika ukufuna komanso maoda oyankha mwachangu."

Kukhazikika kudzathandizanso kwambiri pakupanga zisankho zokhudzana ndi unyolo wogulira zinthu. Makampani ambiri akupanga mafakitale awo akunja kuti agwiritse ntchito mphamvu zongowonjezwdwanso (monga mphamvu ya dzuwa ku Vietnam) ndikuchepetsa mpweya woipa wa carbon, mogwirizana ndi malamulo a EU ndi US okhudzana ndi kukhazikika. "Fakitale yathu yaku Mexico imagwiritsa ntchito mphamvu ya dzuwa ya 50%, zomwe sizimangochepetsa ndalama komanso zimapangitsa kuti zinthu zathu zikhale zokopa kwambiri kwa ogulitsa zinthu zachilengedwe monga Target ndi Walmart," akutero Li Ming.

Pamene makampani opanga zoseweretsa akulowa mu nthawi yatsopano yopanga padziko lonse lapansi, chinsinsi cha kupambana chili mu kulinganiza: kugwiritsa ntchito mphamvu za malo aliwonse opangira, kuyika ndalama mu zida za digito kuti zigwirizane, ndikukhalabe ochezeka poyankha kusintha kwa ndale ndi msika. Kwa ogulitsa kunja, kusintha kuchoka pa "Made in China" kupita ku "Made Globally" sikulinso njira ina—ndikofunika kuti munthu apite patsogolo pamsika wamasewera wapadziko lonse lapansi.


Nthawi yotumizira: Sep-19-2025