Raporo iherutse gusohoka yitwa "Raporo y'Icyiciro cy'Ibikinisho bya TikTok Shop mu 2025 (Uburayi na Amerika)" yakozwe na Aurora Intelligence yagaragaje imikorere y'icyiciro cy'ibikinisho kuri TikTok Shop ku masoko y'i Burayi na Amerika.
Muri Leta Zunze Ubumwe za Amerika, GMV (Umubare w’Ibicuruzwa) yo mu cyiciro cy’ibikinisho ingana na 7% by’ibyiciro 10 bya mbere, ikaba iri ku mwanya wa gatanu. Ibicuruzwa biri muri iki gice cy’isoko ahanini biri hagati kugeza hejuru, aho ibiciro bikunze kuba hagati ya 50. Isoko rya Amerika rikeneye cyane ibikinisho bitandukanye, birimo ibikinisho bigezweho, ibikinisho by’uburezi, n’ibikinisho by’ikirango. Iduka rya TikTok ryagize uruhare runini mu kwinjira muri iri soko binyuze mu gukoresha uburyo uru rubuga rukunzwe n’abaguzi b’Abanyamerika, cyane cyane abakiri bato.
Uburyo bwihariye bwo kwamamaza bw’uru rubuga, nka videwo ngufi, uburyo bwo gusakaza amashusho imbonankubone, n’ubufatanye bw’abantu babigizemo uruhare, byafashije abagurisha ibikinisho kwerekana ibicuruzwa byabo neza. Urugero, abakora ibikinisho benshi bakoze videwo zishishikaje zigaragaza imikorere n’uburyo bwo gukina ibikinisho byabo, ibyo bikaba byarazamuye cyane inyungu z’abaguzi n’abagurisha.
Mu Bwongereza, GMV y’ikipe y’ibikinisho igize 4% by’ibikinisho 10 bya mbere, ikaba iri ku mwanya wa karindwi. Aha, isoko ryibanda cyane ku bicuruzwa bihendutse, aho ibikinisho byinshi bifite igiciro kiri munsi y’amadolari 30. Abaguzi b’Abongereza kuri TikTok Shop bakururwa n’ibikinisho bitanga agaciro kandi bihuye n’ibigezweho. Abagurisha ku isoko ry’Ubwongereza bakunze gukoresha urubuga rwa TikTok kugira ngo batange poromosiyo n’igabanyirizwa ry’ibicuruzwa, ibi bikaba byaragaragaye ko ari ingamba nziza yo gutuma ibicuruzwa bigurishwa.
Muri Esipanye, icyiciro cy’ibikinisho kiracyari mu cyiciro gishya cyo gutera imbere kuri TikTok Shop. Ibiciro by’ibikinisho muri iri soko byiganjemo ibice bibiri: 50−100 ku bicuruzwa byinshi by’igiciro na 10−20 ku bicuruzwa byinshi byoroshye. Abaguzi bo muri Esipanye bagenda bamenyera kugura ibikinisho binyuze kuri uru rubuga, kandi uko isoko rigenda rikura, byitezwe ko hazabaho ukwiyongera kw’ibicuruzwa bitandukanye ndetse n’umubare w’ibicuruzwa bigurishwa.
Muri Megizike, GMV y’itsinda ry’ibikinisho ingana na 2% by’isoko. Ibicuruzwa ahanini bigurishwa mu byiciro bya 5−10, bigamije isoko rusange. Isoko rya Megizike kuri TikTok Shop ririmo gukura cyane, bitewe n’uburyo interineti na telefoni zigendanwa ziyongera, ndetse n’uburyo uru rubuga rugenda rukundwa n’abaguzi ba Megizike. Ibikoresho byinshi by’ibikinisho byo mu gihugu no mu mahanga ubu birimo gushaka kwagura ubwinshi bwabyo ku isoko rya Megizike binyuze muri TikTok Shop.
Raporo ya Aurora Intelligence itanga ibitekerezo by'ingirakamaro ku bakora ibikinisho, abagurisha, n'abacuruza bashaka kwagura ubucuruzi bwabo ku masoko y'i Burayi na Amerika binyuze muri TikTok Shop. Mu gusobanukirwa imiterere itandukanye y'isoko n'ibyo abaguzi bakunda muri buri karere, bashobora guhindura ibicuruzwa byabo n'ingamba zo kwamamaza kugira ngo bagere ku musaruro mwiza.
Igihe cyo kohereza: 23 Nyakanga-2025
