Mushumo wechangobva kuitwa une musoro unoti "2025 TikTok Shop Toy Category Report (Europe and America)" wakanyorwa neAurora Intelligence wakajekesa mashandiro echikamu chematoyi paTikTok Shop mumisika yeEurope neAmerica.
MuUnited States, GMV (Gross Merchandise Volume) yechikamu chematoyi inokwana 7% yezvikamu gumi zvepamusoro, iri pachinzvimbo chechishanu. Zvigadzirwa zviri muchikamu ichi chemusika zvinonyanya kuva zvepakati kusvika zvepamusoro, nemitengo inowanzova kubva pa50. Musika wekuAmerica une kudiwa kukuru kwemhando dzakasiyana dzematoyi, kusanganisira matoyi ane mafashoni, matoyi edzidzo, uye matoyi ane mazita. TikTok Shop yakabudirira mukuwana mukana wekupinda mumusika uyu nekushandisa mukurumbira wepuratifomu iyi pakati pevatengi vekuAmerica, kunyanya vechidiki.
Zvinhu zvakasiyana zvekushambadzira zvepuratifomu iyi, zvakaita semavhidhiyo mapfupi, kutepfenyura mhenyu, uye kushanda pamwe chete nevanhu vane simba, zvakabatsira vatengesi vematoyi kuratidza zvigadzirwa zvavo zvinobudirira. Semuenzaniso, vagadziri vazhinji vematoyi vakagadzira mavhidhiyo anonakidza anoratidza maitiro uye nzira dzekutamba dzematoyi avo, izvo zvakawedzera zvakanyanya kufarira kwevatengi uye kutengesa.
MuUnited Kingdom, GMV yechikamu chematoyi inoumba 4% yegumi zvepamusoro, iri panhamba yechinomwe. Pano, musika unonyanya kutarisa zvigadzirwa zvinodhura, nematoyi mazhinji ane mutengo uri pasi pemadhora makumi matatu. Vatengi vekuBritain paTikTok Shop vanokwezvwa nematoyi anopa kukosha kwakanaka uye anoenderana nefashoni yazvino. Vatengesi mumusika weUK vanowanzo shandisa puratifomu yeTikTok kumhanyisa kukwidziridzwa nekuderedzwa kwemitengo, izvo zvakaratidza kuva nzira inoshanda yekusimudzira kutengesa.
MuSpain, chikamu chematoyi chichiri padanho rekutanga rekuvandudzwa paTikTok Shop. Mitengo yematoyi mumusika uyu yakakamurwa muzvikamu zviviri: 50−100 yezvigadzirwa zvepamusoro uye 10−20 yesarudzo dzakaderera dzebhajeti. Vatengi vekuSpain vari kuwedzera kujaira kutenga matoyi kuburikidza nepuratifomu, uye sezvo musika uchikura, zvinotarisirwa kuti pachava nekuwedzera kwemhando dzakasiyana dzezvigadzirwa pamwe nehuwandu hwekutengesa.
MuMexico, GMV yechikamu chematoyi inokwana 2% yemusika. Mitengo yezvigadzirwa inonyanya kukwira muchikamu che5−10, ichitarisa chikamu chemusika chevanhu vakawanda. Musika wekuMexico paTikTok Shop uri kukura nekukurumidza, zvichikonzerwa nekupinda kuri kuita internet nemafoni, pamwe nekukurumbira kuri kuita puratifomu iyi pakati pevatengi vekuMexico. Makambani mazhinji ematoyi emuno neekunze kwenyika ari kutsvaga kuwedzera kuvapo kwawo mumusika wekuMexico kuburikidza neTikTok Shop.
Mushumo weAurora Intelligence unopa ruzivo rwakakosha kune vagadziri vematoyi, vatengesi, uye vatengesi vari kutsvaga kuwedzera bhizinesi ravo mumisika yeEurope neAmerica kuburikidza neTikTok Shop. Nekunzwisisa mafambiro akasiyana emusika uye zvinodiwa nevatengi munharaunda yega yega, vanogona kugadzirisa zvigadzirwa zvavo uye nzira dzekushambadzira kuti vawane mhedzisiro iri nani.
Nguva yekutumira: Chikunguru-23-2025
