Tlaleho ea morao tjena e nang le sehlooho se reng "Tlaleho ea Sehlopha sa Lipapali tsa Mabenkele a TikTok a 2025 (Europe le Amerika)" ke Aurora Intelligence e hlakisitse ts'ebetso ea sehlopha sa lipapali tsa mabenkele ho TikTok Shop limmarakeng tsa Europe le Amerika.
United States, GMV (Gross Merchandise Volume) ea sehlopha sa lintho tsa ho bapala e ikarabella bakeng sa 7% ea lihlopha tse 10 tse holimo, e leng sebaka sa bohlano. Lihlahisoa tse karolong ena ea 'maraka boholo ba tsona li bohareng ho isa holimo, 'me litheko hangata li tloha ho 50. 'Maraka oa Amerika o na le tlhoko e phahameng ea mefuta e fapaneng ea lintho tsa ho bapala, ho kenyeletsoa lintho tsa ho bapala tse fesheneng, lintho tsa ho bapala tsa thuto le lintho tsa ho bapala tse nang le mabitso a tsona. TikTok Shop e atlehile ho kena 'marakeng ona ka ho sebelisa botumo ba sethala har'a bareki ba Amerika, haholo-holo moloko o mocha.
Likarolo tse ikhethang tsa papatso tsa sethala sena, tse kang livideo tse khutšoane, ho phallela ka kotloloho, le tšebelisano-'moho ea batho ba susumetsang, li thusitse barekisi ba lintho tsa ho bapala ho bontša lihlahisoa tsa bona ka katleho. Mohlala, bahlahisi ba bangata ba lintho tsa ho bapala ba entse livideo tse khahlang tse bontšang likarolo le mekhoa ea ho bapala ea lintho tsa ho bapala tsa bona, e leng se ekelitseng thahasello ea bareki le thekiso haholo.
United Kingdom, GMV ea sehlopha sa lintho tsa ho bapala e etsa 4% ea tse 10 tse holimo, e le ea bosupa. Mona, 'maraka o shebane haholo le lihlahisoa tse theko e tlaase, ka boholo ba lintho tsa ho bapala tse theko e ka tlase ho $30. Bareki ba Brithani ba TikTok Shop ba khahloa ke lintho tsa ho bapala tse fanang ka boleng bo botle ba chelete 'me li tsamaisana le mekhoa ea morao-rao. Barekisi 'marakeng oa UK hangata ba sebelisa sethala sa TikTok ho tsamaisa lipapatso le litheolelo, e leng se ipakileng e le leano le sebetsang la ho khanna thekiso.
Spain, sehlopha sa lintho tsa ho bapala se ntse se le mohatong oa sona oa nts'etsopele ho TikTok Shop. Litheko tsa lintho tsa ho bapala 'marakeng ona li shebiloe ka likarolo tse peli: 50−100 bakeng sa lihlahisoa tse ling tsa boleng bo holimo le 10−20 bakeng sa likhetho tse ling tse bonolo ho li sebelisa. Bareki ba Spain ba ntse ba tloaela ho reka lintho tsa ho bapala butle-butle ka sethala, 'me ha' maraka o ntse o hola, ho lebelletsoe hore ho tla ba le keketseho ea mefuta e fapaneng ea lihlahisoa le palo ea thekiso.
Mexico, GMV ea sehlopha sa lintho tsa ho bapala e ikarabella bakeng sa 2% ea 'maraka. Lihlahisoa li theko e phahameng haholo-holo ho 5−10, li shebane le karolo ea 'maraka e kholo. 'Maraka oa Mexico ho TikTok Shop o ntse o hola ka potlako, o susumetsoa ke ho kenella ho ntseng ho eketseha ha inthanete le li-smartphone, hammoho le botumo bo ntseng bo hola ba sethala har'a bareki ba Mexico. Mefuta e mengata ea lintho tsa ho bapala ea lehae le ea machabeng joale e batla ho atolosa boteng ba eona 'marakeng oa Mexico ka TikTok Shop.
Tlaleho ea Aurora Intelligence e fana ka temohisiso ea bohlokoa bakeng sa bahlahisi ba lintho tsa ho bapala, barekisi le barekisi ba batlang ho holisa khoebo ea bona limmarakeng tsa Europe le Amerika ka TikTok Shop. Ka ho utloisisa maemo a fapaneng a 'maraka le likhetho tsa bareki sebakeng ka seng, ba ka fetola linyehelo tsa bona tsa lihlahisoa le maano a papatso ho fihlela liphetho tse betere.
Nako ea poso: Phupu-23-2025
