Imeko ye-e-commerce yehlabathi ngo-2025: Ii-Amazon Leads, iiPlatforms ezikhulayo ziyakhula, kunye nabadlali bemveli bajongene nemingeni

Iinkokheli zeMarike Zigcina Ulawulo

I-Amazon iyaqhubeka nokuba yinkokeli engenakuphikiswa kwi-e-commerce yehlabathi. Nge-GMV emangalisayo ye-$720 yeebhiliyoni kunye nokukhula kwe-9% unyaka nonyaka (ingeniso yekota yokuqala ka-2025), iqonga ligcina ithuba lalo lokukhuphisana ngotyalo-mali olukhulu lwetekhnoloji ($23 yeebhiliyoni kwiziseko zobuchwepheshe) kunye nenethiwekhi yalo ye-FBA logistics enobuchule. Imarike ye-Amazon ihlala inamandla ngokukodwa kwiimveliso zasekhaya ezikrelekrele, eziye zafumana ukukhula kwe-200%. Imodeli yeqonga "yokuvelisa imveliso entsha", egxininisa ukuqonda kwemfuno, uphuhliso lobuchule, ukuqinisekiswa kwemveliso, ukukhula kwesikali, kunye nokuphuculwa okuphindaphindayo, incede abathengisi, ngakumbi abathumeli bangaphandle baseTshayina, ukuba baphumelele kakhulu. Kunyaka ophelileyo, abathengisi baseTshayina kwi-Amazon babone ukunyuka kwe-20% kwiimveliso ezithengiswa kwihlabathi liphela kunye nokukhula kwe-60% kubathengisi okungaphezulu kwe-$10 yezigidi kwintengiso yonyaka.

I-Walmart igcina isikhundla sayo esomeleleyo njengomdlali wesibini ngobukhulu nge-$648.1 yeebhiliyoni kwi-GMV, isebenzisa ubukho bayo obukhulu bokuthengisa ukuze iphucule ukunikezelwa kwayo kwi-intanethi. Le nkampani okwangoku ivavanya imodeli "yevenkile enkulu yedijithali" ejolise ekudibaniseni ithrafikhi ekwi-intanethi nengaphandle kweintanethi, enokunika abathengisi be-intanethi ukufikelela kubathengi be-intanethi abazizigidi ezingama-270 be-Walmart abangaphandle kwe-intanethi ngeveki. Le ndlela ye-omnichannel, kunye nokwandiswa kokugubungela ukuhanjiswa ngosuku olulandelayo kunye nokukhululwa kwikhomishini kwiindidi ezifana namathoyizi kunye nezinto zezilwanyana zasekhaya, inegalelo kwi-Walmart ekutsaleni abathengisi baseTshayina abangama-60% ngaphezulu ngo-2024 xa kuthelekiswa nonyaka ophelileyo.

Amaqonga Asakhasayo Aqhuba Kakhulu

Amaqonga amaninzi abonise ukukhula okumangalisayo kwaye aguqula iindawo zorhwebo lwe-elektroniki:

Ivenkile yeTikTok ivele njengomdlali wezorhwebo loluntu onamandla, ifumene i-$50 yeebhiliyoni kwi-GMV kunye nokukhula okumangalisayo kwe-208% unyaka nonyaka okurekhodiweyo ngexesha lomsitho wokuthengisa waseMexico. Impumelelo yeqonga kuMzantsi-mpuma we-Asia naseLatin America ibonisa amandla okudibanisa ukuzonwabisa nokuthenga. Nangona kunjalo, ijongene nemingeni ebalulekileyo yemigaqo-nkqubo kwiimarike zaseNtshona, ngakumbi eYurophu naseMntla Melika.

ITemu, nangona ingcinezelo yakutshanje evela kwimigaqo-nkqubo yerhafu yase-US ekhokelele ekwehleni kwama-58% kubasebenzisi baseMelika ngoMeyi 2025, ibonakalise ukuqina okumangalisayo. Eli qonga likhule laya kumazwe angama-50 ukusukela oko laqaliswa ngo-2022 kwaye larekhoda ukunyuka kwama-69% kwiidownloads ngo-2024. EYurophu, abasebenzisi beTemu abasebenzayo ngenyanga badlule kwi-115 yezigidi kwisiqingatha sokuqala sowama-2025, kunye nokukhula okubonakalayo eFransi, eSpain naseRomania. Isicwangciso samaxabiso esiqatha seqonga kunye neempawu zokwabelana ngezentlalo ziyenze yakwazi ukufumana isabelo esikhulu semarike ngokukhawuleza.

Iingcali zeNgingqi eziBamba isabelo seMarike

Ngaphandle kwabadlali behlabathi, amaqonga amaninzi engingqi aseke izikhundla eziqinileyo kwiimarike zawo:

I-OZON ibonakalise ukusebenza okugqwesileyo kwimarike yaseRashiya, ifikelele kwi-GMV yeebhiliyoni ezili-10.16 zeerandi kunye nokukhula kwe-65% unyaka nonyaka (ikota yokuqala ka-2025). Njengeqonga eliphambili le-e-commerce yasekhaya eRashiya, izuze kubuchule bezothutho lwasekhaya kunye nokuqonda izinto ezikhethwa ngabathengi bengingqi.

KuMzantsi-mpuma we-Asia, iShopee iyaqhubeka nokuba yinkokheli yayo nge-$83 yeebhiliyoni kwi-GMV, nangona ijongene nokhuphiswano olukhulayo oluvela kubadlali bengingqi kunye namaqonga ehlabathi akhula aye kwimarike.

I-Mercado Libre iyaqhubeka nokulawula urhwebo lwe-e-commerce lwaseLatin America, ifumana i-$24 yezigidigidi kwi-GMV ngo-2024.

Amaqonga Ajongene Neengxaki

Nangona amanye amaqonga ephumelela, amanye ajongene neengxaki ezinkulu:

I-eBay ibonakala ngathi inengxaki yokukhula, irekhoda ukwehla kwe--0.8% kwingeniso yekota yokuqala ka-2025 nangona igcine i-GMV enkulu ye-$64 yezigidigidi. Imodeli yefandesi yesiqhelo yeqonga ijongene nemingeni evela kwiindlela zanamhlanje zorhwebo lwe-e-commerce, nangona igcina amandla kwiindidi ezithile ezifana nezinto eziqokelelweyo kunye nezinto ezinqabileyo.

Iimarike zemveli, ingakumbi eTshayina, zijongene nemingeni ephawulekayo. I-Taobao ibone ukwehla kwe-18.3% kubathengisi abasebenzayo. Iingxelo zoshishino zibonisa ukuba ixabiso eliqhelekileyo lokuthengwa kwabathengi kwi-Taobao linyuke ngama-47% kwisiqingatha sokuqala sowama-2025, lafikelela kwi-78 RMB ngomthengi omtsha. Oku kuye kwacinezela imida yenzuzo kubathengisi abaninzi, kunye nemida yengeniso ephakathi yehla ngama-8.3 ​​ekhulwini kwiminyaka emihlanu, ishiya abathengisi abaninzi benemida yenzuzo engaphantsi kwe-5%.

Iindlela Eziphambili Ezibumba Umhlaba Wezorhwebo Lwe-Intanethi

Iindlela ezininzi ezibalulekileyo zichaza imeko-bume yorhwebo lwe-elektroniki ngo-2025:

Ukuhlanganiswa koBukrelekrele boBugcisa boBugcisa: I-AI ibe yinto ebalulekileyo yokwahlulahlula kumaqonga amakhulu. Ukusetyenziswa kwe-AI yi-Amazon kuyo yonke "i-flywheel yayo yokuvelisa imveliso entsha" kuye kwenza abathengisi bakwazi ukukhawulezisa uphuhliso lwemveliso nokuphucula ukuphendula kwimarike. Izixhobo eziqhutywa yi-AI zisetyenziswa ukuqikelela imfuno, iingcebiso ezenzelwe wena, kunye nokwenza ngcono uthungelwano lokubonelela ngamaqonga amakhulu.

Iinguqu kwiMarike yeSithili: Iimarike ezisakhasayo zikhula ngokukhawuleza kwi-e-commerce. ILatin America ibone ukwanda okukhulu, kunye nemisebenzi yaseMexico yeTikTok Shop efikelela kwi-208% yokukhula kwe-GMV ngexesha lomsitho wokukhuthaza. Imarike ye-e-commerce yaseRashiya ikhule kakhulu, iqhutywa ngamaqonga afana ne-OZON.

Uyilo lwempahla kunye noVuselelo: Amandla othutho oluphambili abe yinzuzo ephambili yokhuphiswano. Inethiwekhi ye-FBA ye-Amazon, ukuhlanganiswa kwe-omnichannel ye-Walmart, kunye notyalo-mali lwamaqonga asakhasayo kumandla othutho lwengingqi zonke zigxile ekuphuculeni isantya sokuhanjiswa kunye nokuthembeka.

Imingeni yoMgaqo-nkqubo kunye noLawulo: Urhwebo lwe-e-commerce oluwela imida lujongene nobunzima obukhulayo bolawulo. Imigaqo-nkqubo yerhafu yase-US ichaphazele amaqonga afana neTemu kunye neSHEIN, ngelixa iTikTok Shop ijongene nokungaqiniseki komgaqo-nkqubo kwiimarike zaseNtshona. Le mingeni iqhuba amaqonga ukuba atshintshe ingqwalasela yawo yejografi kwaye aphuhlise imisebenzi yasekuhlaleni.

Imbono yexesha elizayo

Imeko ye-e-commerce yehlabathi iyaqhubeka nokukhula ngokukhawuleza, kunye neendlela ezininzi ezibonakalayo:

Ukuhlanganiswa kubonakala ngathi kunokwenzeka phakathi kwabadlali abaphakathi njengoko isikali sibaluleka ngakumbi kutyalo-mali lwezothutho kunye nolwetekhnoloji olukhuphisanayo. Ubuchule buyanda, kunye namaqonga agxile ngakumbi kwiimarike ezithile zejografi, iindidi zemveliso, okanye amacandelo abathengi ukuze bahluke. Utyalo-mali lwetekhnoloji, ngakumbi kwi-AI kunye nezothutho, luba yinto ebalulekileyo ebangela inzuzo yokhuphiswano. Ukutshintsha kokuziphatha kwabathengi ukuya kurhwebo lwentlalo kunye namava okuqala kwiselula aguqula amaqhinga kunye neempawu zeqonga.

Njengoko sijonge kwisithuba esisele sowama-2025 nangaphaya, imakethi yehlabathi ye-e-commerce isenokuqhubeka nokudibanisa iingxilimbela zehlabathi, iintshatsheli zengingqi, kunye nabadlali abakhethekileyo. Impumelelo iya kuxhomekeka ngakumbi kubuchule beqonga lokudibanisa itekhnoloji kulo lonke amava okuthenga, ukuhamba kwiindawo ezintsonkothileyo zomthetho, kunye nokubonelela ngexabiso eliphezulu kubathengi nakubathengisi kwiimarike ezininzi.