Ingxelo yakutshanje enesihloko esithi "2025 TikTok Shop Toy Category Report (Europe and America)" yi-Aurora Intelligence ikhanyise indlela olusebenza ngayo udidi lweethoyi kwiTikTok Shop kwiimarike zaseYurophu naseMelika.
E-United States, i-GMV (i-Gross Merchandise Volume) yodidi lweethoyi ibandakanya i-7% yeendidi ezili-10 eziphezulu, ibekwe kwindawo yesihlanu. Iimveliso kweli candelo lemarike uninzi lwazo ziphakathi ukuya phezulu, kwaye amaxabiso ahlala eqala kwi-50. Imarike yaseMelika inemfuno ephezulu yeendidi ezahlukeneyo zeethoyi, kubandakanya iithoyi zemfashini, iithoyi zemfundo, kunye neethoyi ezinophawu. I-TikTok Shop iphumelele ekufikeleleni kweli shishini ngokusebenzisa ukuthandwa kweqonga phakathi kwabathengi baseMelika, ingakumbi isizukulwana esitsha.
Iimpawu ezikhethekileyo zentengiso zeqonga, ezinje ngeevidiyo ezimfutshane, ukusasazwa bukhoma, kunye nokusebenzisana nabantu abanempembelelo, zincede abathengisi bamathoyizi ukuba babonise iimveliso zabo ngokufanelekileyo. Umzekelo, abavelisi abaninzi bamathoyizi benze iividiyo ezinomdla ezibonisa iimpawu kunye neendlela zokudlala zamathoyizi abo, nto leyo eyonyuse kakhulu umdla wabathengi kunye neentengiso.
E-United Kingdom, i-GMV yodidi lweethoyi yenza i-4% kwezili-10 eziphezulu, ikwindawo yesixhenxe. Apha, imakethi igxile kakhulu kwiimveliso ezifikelelekayo, uninzi lweethoyi luxabisa ngaphantsi kwe-$30. Abathengi baseBritane kwiTikTok Shop batsaleleka kwiithoyi ezibonelela ngexabiso elifanelekileyo lemali kwaye zihambelana neendlela zamva nje. Abathengisi kwimarike yase-UK badla ngokusebenzisa iqonga leTikTok ukuqhuba iintengiso kunye nezaphulelo, nto leyo eye yabonakala iyindlela esebenzayo yokuqhuba intengiso.
ESpain, udidi lweethoyi lusekwinqanaba lokuqala lophuhliso kwiTikTok Shop. Amaxabiso eethoyi kule marike agxile kumacandelo amabini: 50−100 kwiimveliso ezikumgangatho ophezulu kunye 10−20 kwiindlela ezinobunewunewu obungaphezulu. Abathengi baseSpain baya beqhela kancinci kancinci ukuthenga iithoyi ngeqonga, kwaye njengoko imakethi ikhula, kulindeleke ukuba kubekho ukwanda kwiintlobo ngeentlobo zeemveliso kunye nomthamo wentengiso.
EMexico, i-GMV yodidi lweethoyi ibandakanya i-2% yemarike. Iimveliso zixabisa kakhulu kuluhlu lwe-5−10, zijolise kwicandelo lemarike elikhulu. Imarike yaseMexico kwiTikTok Shop ikhula ngokukhawuleza, iqhutywa kukungena okukhulayo kwe-intanethi kunye neefowuni eziphathwayo, kunye nokuthandwa okukhulayo kweqonga phakathi kwabathengi baseMexico. Iimpawu ezininzi zethoyi zasekhaya nezamazwe ngamazwe ngoku zijonge ukwandisa ubukho bazo kwimarike yaseMexico ngeTikTok Shop.
Ingxelo ye-Aurora Intelligence inika ulwazi oluxabisekileyo kubavelisi beethoyi, abathengisi, kunye nabathengisi abafuna ukwandisa ishishini labo kwiimarike zaseYurophu naseMelika ngeTikTok Shop. Ngokuqonda iindlela ezahlukeneyo zemarike kunye nezinto ezikhethwa ngabathengi kummandla ngamnye, banokwenza iimveliso zabo kunye namaqhinga okuthengisa ukuze bafumane iziphumo ezingcono.
Ixesha leposi: Julayi-23-2025
