Umbiko wakamuva onesihloko esithi "2025 TikTok Shop Toy Category Report (Europe and America)" ngu-Aurora Intelligence ukhanyise ukusebenza kwesigaba samathoyizi ku-TikTok Shop ezimakethe zaseYurophu naseMelika.
E-United States, i-GMV (i-Gross Merchandise Volume) yesigaba samathoyizi ibalwa ku-7% wezigaba eziyi-10 eziphezulu, ibekwe endaweni yesihlanu. Imikhiqizo ekulesi sigaba semakethe ikakhulukazi iphakathi kuya phezulu, kanti amanani avame ukusuka ku-50. Imakethe yaseMelika inesidingo esikhulu sezinhlobonhlobo zamathoyizi, kufaka phakathi amathoyizi asemfashinini, amathoyizi emfundo, namathoyizi anophawu. I-TikTok Shop iphumelele ekungeneni kule makethe ngokusebenzisa ukuthandwa kwepulatifomu phakathi kwabathengi baseMelika, ikakhulukazi isizukulwane esisha.
Izici zokumaketha ezihlukile zepulatifomu, njengevidiyo ezimfushane, ukusakaza bukhoma, kanye nokusebenzisana nabantu abanethonya, kusize abathengisi bamathoyizi ukuthi babonise imikhiqizo yabo ngempumelelo. Isibonelo, abakhiqizi abaningi bamathoyizi bakhe amavidiyo ahehayo abonisa izici nezindlela zokudlala zamathoyizi abo, okwandisa kakhulu intshisekelo yabathengi kanye nokuthengisa.
E-United Kingdom, i-GMV yesigaba samathoyizi yenza u-4% kwabayi-10 abaphezulu, ibekwe endaweni yesikhombisa. Lapha, imakethe igxile kakhulu emikhiqizweni engabizi, kanti iningi lamathoyizi libiza ngaphansi kuka-$30. Abathengi baseBrithani ku-TikTok Shop bakhangwa amathoyizi anikeza inani elihle lemali futhi ahambisana nezitayela zakamuva. Abathengisi emakethe yase-UK bavame ukusebenzisa ipulatifomu ye-TikTok ukuqhuba ukukhushulwa kanye nezaphulelo, okuye kwabonakala kuyisu eliphumelelayo lokushayela ukuthengisa.
ESpain, isigaba samathoyizi sisasesigabeni saso sokuqala sokuthuthukiswa ku-TikTok Shop. Amanani amathoyizi kule makethe agxile ezigabeni ezimbili: 50−100 yemikhiqizo eminingi ye-premium kanye 10−20 yezinketho eziningi ezinobungani nesabelomali. Abathengi baseSpain kancane kancane bajwayela ukuthenga amathoyizi ngeplatifomu, futhi njengoba imakethe ikhula, kulindeleke ukuthi kube nokwanda kokubili ezinhlobonhlobo zemikhiqizo kanye nomthamo wokuthengisa.
EMexico, i-GMV yesigaba samathoyizi ibiza u-2% wemakethe. Imikhiqizo ibiza kakhulu uhla lwe-5−10, ihlose ingxenye enkulu yemakethe. Imakethe yaseMexico ku-TikTok Shop ikhula ngokushesha, iqhutshwa ukungena okwandayo kwe-inthanethi nama-smartphone, kanye nokuthandwa okwandayo kwepulatifomu phakathi kwabathengi baseMexico. Imikhiqizo eminingi yamathoyizi endawo nakwamanye amazwe manje ifuna ukwandisa ukuba khona kwayo emakethe yaseMexico nge-TikTok Shop.
Umbiko we-Aurora Intelligence unikeza ukuqonda okubalulekile kubakhiqizi bamathoyizi, abathengisi, kanye nabathengisi abafuna ukwandisa ibhizinisi labo ezimakethe zaseYurophu naseMelika nge-TikTok Shop. Ngokuqonda ukuguquguquka kwemakethe okuhlukene kanye nezintandokazi zabathengi esifundeni ngasinye, bangakwazi ukwenza ngokwezifiso imikhiqizo yabo kanye namasu okumaketha ukuze bathole imiphumela engcono.
Isikhathi sokuthunyelwe: Julayi-23-2025
