An kammala babban bikin baje kolin kayan wasan yara na kasar Sin na shekarar 2025 a birnin Shanghai, wanda ya nuna kyakkyawan hoto na wata masana'anta a wani muhimmin mataki. An shirya shi ne tare da hadin gwiwar kungiyar kayayyakin wasan yara ta kasar Sin (CTJPA), inda aka gudanar da baje kolin guda hudu a lokaci guda.—CTE Toy & Play, CLE Licensing Expo, CKE Yara & Jarirai Expo, da CPE Preschool Education Expo—ya jawo hankalin masu baje kolin kayayyaki 2,629 daga ƙasashe da yankuna 41, inda ya nuna sama da samfuran kasuwanci 5,426.
Bayan wannan gagarumin ci gaba, bikin baje kolin ya bayar da muhimman alamu guda biyu: karuwar kayan wasan kwaikwayo na AI masu hankali a matsayin wani babban ci gaba da kuma saurin sauya tsarin masana'antu na kasar Sin daga samar da kwangila zuwa gina alamar kasuwanci ta duniya.
AI Reimagines Play: Daga Mu'amala Mai Sauƙi zuwa Haɗin Motsin Rai
Abin da aka fi magana a kai a wurin nunin shi ne juyin halittar kayan wasan yara masu wayo. Bayan umarnin murya na asali, abin da ya fi daukar hankali a wannan shekarar shi ne kayan wasan AI da aka sanye da fasahar kwamfuta mai motsin rai da kuma manyan samfuran harshe, waɗanda aka tsara don bayar da abokantaka da koyo mai dacewa.
Rahotannin masana'antu sun nuna cewa wannan ya fi wani abu da za a iya kwatantawa da wani abu. Ana hasashen cewa kasuwar kayan wasan AI ta duniya, wacce darajarta ta kai kimanin dala biliyan 18.1 a shekarar 2024, za ta karu zuwa kusan dala biliyan 60 nan da shekarar 2033, wanda buƙatu ke haifarwa a dukkan ƙungiyoyin shekaru - daga kayan aikin ilimi ga yara zuwa abokan hulɗa na manya masu motsin rai. Wannan ya yi daidai da karuwar sha'awar masu amfani da kayayyaki a China, inda manyan dandamalin kasuwanci na e-commerce suka ruwaito cewa tallace-tallacen kayan wasan AI sun ninka sau da yawa a cikin shekarar da ta gabata.
"Haɗakar AI ba wai kawai ƙara fasali ba ne; yana ƙirƙirar sabon nau'in samfura wanda ke ba da ƙima mai motsin rai da kuma ci gaba mai ɗorewa," in ji wani jami'i daga wani kamfanin fara amfani da kayan wasan AI, yana mai nuna ci gaban ɓangaren zuwa samfuran "hardware da sabis" masu daraja mafi girma.
Daga Bene-Bene na Masana'antu zuwa Alamun Duniya: Fa'idar "Ƙungiya"
Bikin baje kolin ya nuna wani sauyi a cikin masana'antar kayan wasan yara ta China. Masu baje kolin da suka kware a fannin fitar da kayayyaki zuwa kasashen waje sun ga karuwar kayayyaki, inda adadin ya karu da kashi 50% a fannin kayan wasan yara da kuma kashi 46% a kayayyakin jarirai idan aka kwatanta da shekarun baya. Wannan ci gaban ba wai kamfanoni daban-daban ne suka jagoranci shi ba, sai dai ta hanyar wakilai daga manyan kamfanonin kera kayayyaki sama da 30 a fadin kasar Sin, kamar Chenghai, Dongguan, Yunhe, da Ningbo.
Waɗannan ƙungiyoyin suna amfani da tsarin masana'antu masu zurfi da haɗin gwiwa don canzawa daga ƙera kayan aiki na asali (OEM) zuwa kafa nasu alamar kasuwanci a duniya. Misali shine ƙungiyar kayan wasan katako ta Yunhe. Wanda aka fi sani da "masana'antar duniya" don kayan wasan katako, yanzu tana saka hannun jari a cikin "masana'antu masu wayo," ƙira mai zaman kanta, da hanyoyin kasuwanci na kan layi kai tsaye don haɓaka samfuran gida kamar "Mimi Smart Play" a cikin ƙasashe sama da 50.
"Baje kolin ya zama babban tagar ƙaddamar da sabbin kayan wasanmu. Yana ba mu damar wuce ɗaukar oda kawai, maimakon haka, mu nuna sabbin abubuwan da muka ƙirƙira da labaran samfuranmu kai tsaye ga masu siye a duk duniya," in ji wani wakili daga wani kamfanin kayan wasan yara na Guangdong.
Injin Biyu: Fasaha da Labarai na Al'adu
Hanyar zuwa ga yin alama a duniya tana aiki ne ta hanyar injina biyu. A gefe guda akwai fasahar zamani, kamar yadda ake gani a cikin kayan wasan AI da kayayyakin yara masu wayo. A gefe guda kuma akwai ikon labarin al'adu ta hanyar mallakar fasaha (IP).
Kamfanonin China suna ƙara haɓaka ci gaban ƙasashen waje ta hanyar amfani da IP na asali. Nasarar da Bubble Mart ta samu a duniya tare da LABUBU wani abin misali ne, inda kudaden shigarta na ƙasashen waje ke fuskantar ƙaruwa mai yawa, musamman a kasuwanni kamar Amurka da Turai. Sauran kamfanoni kamar 52TOYS da Top Toy suna bin sahunsu, suna gabatar da nasu haruffan IP a manyan bukukuwa na duniya da shagunan sayar da kayayyaki daga Tokyo zuwa Thailand.
Wannan dabarar "alamun da ke tafiya a duniya" ta dogara ne akan zurfafa fahimtar inda ake aiki - daidaita tallan, haɗin gwiwa da masu tasiri na gida, har ma da kafa samar da kayayyaki na yanki - don yin daidai da masu amfani da al'ada. Yarjejeniyar masana'antu a bayyane take: makomar ba ta dogara ne da sayar da kayayyaki marasa suna ba, amma a cikin fitar da gogewar alama mai ban sha'awa.
Kammalawa: Sabon Babi na "An Yi a China"
An rufe taron baje kolin CTJPA na 2025, amma sakonsa yana da ƙarfi sosai. Masana'antar kayan wasan yara da na matasa ta kasar Sin tana sauyawa cikin sauri daga babban kamfanin kera kayayyaki zuwa tushen kirkire-kirkire na duniya da kuma samfuran da ake so. Ta hanyar haɗa fasahar zamani da labarai masu ƙirƙira da kuma amfani da haɗin gwiwa mai ƙarfi na ƙungiyoyin masana'antu, ɓangaren yana samun nasarar rubuta sabon babi mai cike da buri a cikin labarin "Made in China." Duniya ba wai kawai tana siyayya daga China ba ne; tana ƙara jan hankalin samfuran da kuma sabbin dabarun wasan kwaikwayo da aka haifa a can.
Lokacin Saƙo: Disamba-31-2025
