I mutu te whakaaturanga nui o ngā taonga takaro, ngā hua pēpi, me ngā raihana o Haina i te tau 2025 i Shanghai, me te whakaatu i tētahi pikitia oraora o tētahi ahumahi kei te huarahi matua. I manaakihia ngātahitia e te China Toy & Juvenile Products Association (CTJPA), ko ngā whakaaturanga e whā i te wā kotahi—Te Whakaaturanga Taonga Tākaro me te Tākaro CTE, Te Whakaaturanga Raihana CLE, Te Whakaaturanga Tamariki me te Pēpi CKE, me te Whakaaturanga Mātauranga Kōhungahunga CPE—i tae mai te 2,629 kaiwhakaatu mai i te 41 whenua me ngā rohe, me te whakaatu i ngā waitohu neke atu i te 5,426.
I tua atu i te tauine, e rua ngā tohu tino pai i tukuna e te whakaaturanga: ko te pikinga ake o ngā taonga tākaro AI mohio-hinengaro hei ia ahua matua me te nekehanga tere o ngā rōpū hanga Hainamana mai i te hanga kirimana ki te hanga waitohu o te ao.
Ka Whakahou Ake te AI i te Tākaro: Mai i te Taunekeneke Māmā ki te Hononga Ā-hinengaro
Ko te ia o ngā taonga tākaro atamai i kōrerohia nuitia i te whakaaturanga. I tua atu i ngā whakahau reo taketake, ko te kaupapa matua o tēnei tau ko ngā taonga tākaro AI e mau ana i ngā rorohiko kare ā-roto me ngā tauira reo nui, i hangaia hei tuku hoa me te ako urutau.
E ai ki ngā pūrongo ahumahi, he nui atu tēnei i te mea he wāhi motuhake noa iho. Ko te mākete taonga tākaro AI o te ao, e $18.1 piriona te uara i te tau 2024, e matapaetia ana ka tipu ki te $60 piriona i te tau 2033, nā te tono puta noa i ngā reanga katoa—mai i ngā taputapu mātauranga mō ngā tamariki ki ngā hoa kare ā-roto mō ngā pakeke. E hangai ana tēnei ki te pikinga o te hiahia o ngā kaihoko ki Haina, i reira i kōrero ai ngā papaaho hokohoko ipurangi matua kua piki haere te hoko taonga tākaro AI i roto i te tau kua hipa.
"Ehara te whakaurunga o te AI i te tāpiri noa i tētahi āhuatanga; engari he waihanga i tētahi kāwai hua hou e tuku ana i te uara kare ā-roto me te whai wāhi tonu," te whakamārama a tētahi kaiwhakahaere nō tētahi kamupene taonga takaro AI hou, e whakaatu ana i te nekehanga a te rāngai ki ngā tauira "pūmārō me te ratonga" uara nui ake.
Mai i ngā Papa o te Wheketere ki ngā Waitohu o te Ao: Te Painga "Rōpū"
I whakanuia e te whakaaturanga tētahi panonitanga hanganga i roto i te umanga taonga takaro o Haina. I kite ngā kaiwhakaatu e aro nui ana ki te kaweake i tētahi pikinga nui, me te pikinga o ngā tau i roto i te rāngai taonga takaro mā te 50% me ngā hua pēpi mā te 46% i whakaritea ki ngā tau o mua. Ehara i te mea nā ngā kamupene takitahi tēnei tipu i ārahi, engari nā ngā māngai whakakotahi mai i neke atu i te 30 ngā rōpū hanga matua puta noa i Haina, pērā i a Chenghai, Dongguan, Yunhe, me Ningbo.
Kei te whakamahi ēnei rōpū i ō rātou pūnaha hangahanga hohonu, mahi tahi hei huri i te hanga taputapu taketake (OEM) ki te whakatū i tō rātou ake waitohu ki te ao whānui. Ko tētahi tauira ko te rōpū taonga takaro rakau Yunhe. I mua ko te "wheketere o te ao" mō ngā taonga takaro rakau, inaianei kei te haumi ki te "hanga atamai," te hoahoa motuhake, me ngā hongere hokohoko ipurangi whakawhiti-rohe tika hei whakatairanga i ngā waitohu taketake pēnei i a "Mimi Smart Play" i roto i te neke atu i te 50 whenua.
"Ko te whakaaturanga te matapihi whakarewatanga matua mō tā mātou whakapai ake ngātahi. Mā tēnei ka taea e mātou te neke atu i te tango ota anake, engari, te whakaatu tika i ā mātou mahi auaha me ngā kōrero waitohu ki ngā kaihoko o te ao," te kōrero a tētahi māngai nō tētahi kamupene taonga takaro kei Guangdong.
Te Mīhini Takirua: Ngā Kōrero Hangarau me ngā Ahurea
Ko te ara ki te waitohu ā-ao e whakakahangia ana e te miihini rua. I tetahi taha ko te matatau o te hangarau, e kitea ana i roto i ngā taonga takaro AI me ngā hua whare tiaki tamariki atamai. I tetahi atu taha ko te mana o te kōrero ahurea mā roto i te Taonga Hinengaro (IP).
Kei te piki haere te tipu o ngā kamupene Haina ki tāwāhi me ngā IP taketake. Ko te angitu o Bubble Mart puta noa i te ao me LABUBU he tohu paetae, me te pikinga nui o ana moni whiwhi ki tāwāhi, inā koa i ngā mākete pēnei i Amerika me Ūropi. Kei te whai i te tauira a ētahi atu waitohu pēnei i a 52TOYS me Top Toy, me te whakauru i ā rātou ake tohu IP ki ngā hakari nui o te ao me ngā toa pakū-ake mai i Tōkyō ki Thailand.
Ko tēnei rautaki "waitohu e huri ana i te ao" e whakawhirinaki ana ki te rohe hōhonu—te urutau i te hokohoko, te mahi tahi me ngā kaiwhakatairanga ā-rohe, me te whakatū i ētahi wā i te whakaputanga ā-rohe—kia pārekareka ai ki ngā kaihoko ā-ahurea. He mārama te whakaaro whānui o te umanga: ehara te heke mai i te hoko hua ingoakore, engari kei te kaweake i ngā wheako waitohu whakamīharo.
Whakamutunga: He Upoko Hou mō "Hangaia ki Haina"
Kua kati te Huihuinga Whakaaturanga Whā-CTJPA 2025, engari e tino pāorooro ana tana karere. Kei te tere te huri o te umanga taonga takaro me ngā hua taiohi Hainamana mai i te whare hanga nui ki te puna o te auahatanga o te ao me ngā waitohu e arohaina ana. Mā te whakakotahi i te hangarau matatau me te kōrero auaha me te whakamahi i te mahi tahi pakari o ana rōpū ahumahi, kei te angitu te rāngai ki te tito i tētahi upoko hou, nui ake te hihiri i roto i te kōrero o "Made in China." Ehara i te mea ko te ao anake e hoko mai ana i Haina; kei te kaha haere te whai wāhi atu ki ngā waitohu me ngā ariā tākaro auaha i whānau mai i reira.
Wā tuku: Hakihea-31-2025
