Chiwonetsero chachikulu cha zidole, zinthu za ana, ndi zilolezo ku China cha 2025 chinatha ku Shanghai, ndipo chinapereka chithunzi chowala cha makampani omwe ali pamphambano yofunika kwambiri. Chochitidwa ndi China Toy & Juvenile Products Association (CTJPA), ziwonetsero zinayi zomwe zinachitika nthawi imodzi.—CTE Toy & Play, CLE Licensing Expo, CKE Kids & Baby Expo, ndi CPE Preschool Education Expo—idapanga chiwonetsero chapamwamba cha anthu 2,629 ochokera m'maiko ndi madera 41, ndipo idawonetsa mitundu yoposa 5,426.
Kupitilira kukula kwake, chiwonetserochi chinapereka zizindikiro ziwiri zotsimikizika: kukwera kwa zoseweretsa za AI zanzeru m'maganizo monga chizolowezi chodziwika bwino komanso kusintha kwachangu kwa magulu opanga zinthu aku China kuchoka pakupanga mapangano kupita ku kupanga mtundu wapadziko lonse lapansi.
Masewera a AI Reimagines: Kuchokera pa Kuyanjana Kosavuta mpaka Kulumikizana Kwamaganizo
Chizolowezi chomwe chimakambidwa kwambiri pa chiwonetserochi chinali kusintha kwa zoseweretsa zanzeru. Kupitilira malamulo oyambira a mawu, chaka chino chinali zoseweretsa zaukadaulo wa AI zokhala ndi makompyuta amalingaliro ndi mitundu yayikulu ya zilankhulo, zomwe zimapangidwa kuti zipereke ubwenzi ndi kuphunzira kosinthika.
Malipoti amakampani akusonyeza kuti izi ndi zinthu zambiri kuposa malo ochitira bizinesi. Msika wapadziko lonse wa zoseweretsa za AI, womwe mtengo wake ndi pafupifupi $18.1 biliyoni mu 2024, ukuyembekezeka kukula kufika pafupifupi $60 biliyoni pofika chaka cha 2033, chifukwa cha kufunikira kwa magulu onse azaka—kuyambira zida zophunzitsira ana mpaka anzawo achikondi kwa akuluakulu. Izi zikugwirizana ndi kuchuluka kwa chidwi cha ogula ku China, komwe nsanja zotsogola zamalonda apaintaneti zidanena kuti malonda a zoseweretsa za AI akuchulukirachulukira kangapo chaka chatha.
"Kuphatikizana kwa AI sikungowonjezera chinthu china; koma kupanga gulu latsopano la zinthu zomwe zimapereka phindu la malingaliro ndi kudzipereka kosatha," adatero mkulu wa kampani yogulitsa zoseweretsa za AI, akuwonetsa momwe gawoli likusinthira ku mitundu ya "hardware plus service" yamtengo wapatali.
Kuchokera ku Fakitale mpaka ku Mitundu Yapadziko Lonse: Ubwino wa "Cluster"
Chiwonetserochi chinagogomezera kusintha kwa kapangidwe ka zinthu mkati mwa makampani opanga zidole ku China. Owonetsa zinthu omwe ali akatswiri pa malonda otumiza kunja adawona kukwera kwakukulu, ndipo chiwerengerochi chinawonjezeka ndi 50% mu gawo la zidole ndi 46% mu zinthu za ana poyerekeza ndi zaka zam'mbuyomu. Kukula kumeneku sikunatsogoleredwe ndi makampani okhaokha, koma ndi nthumwi zochokera m'magulu opitilira 30 opanga zinthu ku China, monga Chenghai, Dongguan, Yunhe, ndi Ningbo.
Magulu awa akugwiritsa ntchito njira zawo zopangira zinthu mozama komanso mogwirizana kuti asinthe kuchoka pa kupanga zida zoyambirira (OEM) kupita ku kukhazikitsa dzina lawo padziko lonse lapansi. Chitsanzo chabwino ndi gulu la zoseweretsa zamatabwa la Yunhe. Poyamba linkadziwika kuti "fakitale yapadziko lonse lapansi" ya zoseweretsa zamatabwa, tsopano likuyika ndalama mu "kupanga zinthu mwanzeru," kupanga kodziyimira pawokha, komanso njira zamalonda zapaintaneti zopitilira malire kuti zilimbikitse mitundu yakumaloko monga "Mimi Smart Play" m'maiko opitilira 50.
"Chiwonetserochi chimagwira ntchito ngati nthawi yoyamba yotsegulira zinthu zathu zonse. Chimatithandiza kupititsa patsogolo zinthu zathu kuposa kungolandira maoda, m'malo mwake, kuwonetsa zinthu zatsopano ndi nkhani zathu mwachindunji kwa ogula padziko lonse lapansi," adatero woimira kampani ya zoseweretsa ku Guangdong.
Injini Yawiri: Nkhani Zaukadaulo ndi Chikhalidwe
Njira yopezera dzina padziko lonse lapansi imagwiritsa ntchito injini ziwiri. Kumbali imodzi pali luso laukadaulo, monga momwe zimaonekera mu zoseweretsa za AI ndi zinthu zanzeru zosungira ana. Kumbali inayo pali mphamvu ya nkhani zachikhalidwe kudzera mu Intellectual Property (IP).
Makampani aku China akukulitsa kukula kwa makampani akunja ndi ma IP oyambirira. Kupambana kwa Bubble Mart padziko lonse lapansi ndi LABUBU ndi muyezo, pomwe ndalama zomwe amapeza kunja zikukula kwambiri, makamaka m'misika ngati America ndi Europe. Makampani ena monga 52TOYS ndi Top Toy akutsatiranso izi, poyambitsa ma IP awoawo pa zikondwerero zazikulu zapadziko lonse lapansi komanso m'masitolo odziwika bwino ochokera ku Tokyo kupita ku Thailand.
Njira iyi ya "mabizinesi omwe akupita patsogolo padziko lonse lapansi" imadalira kufalikira kwa malo—kusintha malonda, kugwirizana ndi anthu otchuka am'deralo, komanso nthawi zina kukhazikitsa kupanga m'madera osiyanasiyana—kuti agwirizane ndi ogula m'chikhalidwe chawo. Mgwirizano wa makampani ndi womveka bwino: tsogolo silili pakugulitsa zinthu zosadziwika, koma kutumiza kunja zinthu zosangalatsa zamakampani.
Mapeto: Mutu Watsopano wa "Yopangidwa ku China"
Chochitika cha 2025 CTJPA Four-Expo chatsekedwa, koma uthenga wake ukumveka bwino. Makampani opanga zoseweretsa ndi zinthu za ana aku China akusintha mwachangu kuchoka pakupanga zinthu kukhala gwero la zatsopano padziko lonse lapansi komanso mitundu yotchuka. Mwa kuphatikiza ukadaulo wamakono ndi nkhani zolenga komanso kugwiritsa ntchito mgwirizano wamphamvu wa magulu ake amakampani, gawoli likulemba bwino mutu watsopano komanso wofuna zambiri mu nkhani ya "Made in China." Dziko lapansi silikungogula kuchokera ku China; likuwonjezera chidwi ndi mitundu ndi malingaliro atsopano osewerera omwe adabadwira kumeneko.
Nthawi yotumizira: Disembala 31-2025
