Imurikagurisha rikomeye ry’ibikinisho, ibikoresho by’abana bato, n’igurisha ry’uburenganzira mu Bushinwa ryo mu 2025 ryasojwe i Shanghai, rigaragaza ishusho nziza y’inganda ziri mu nzira y’ingenzi. Riyobowe n’ishyirahamwe ry’ibikinisho by’abana mu Bushinwa (CTJPA), ryahuje amamurikagurisha ane yahuje.—CTE Toy & Play, CLE Licensing Expo, CKE Kids & Baby Expo, na CPE Preschool Education Expo—yakuyemo abantu 2,629 baturutse mu bihugu n'uturere 41, yerekana ibirango birenga 5,426.
Uretse urwego, imurikagurisha ryatanze ibimenyetso bibiri bifatika: ukwiyongera kw'ibikinisho bya AI bifite ubwenge mu marangamutima nk'icyitegererezo cyiganjemo ndetse n'impinduka zihuse mu matsinda y'inganda zo mu Bushinwa kuva ku gukora amasezerano kugera ku kubaka ikirango mpuzamahanga.
Uburyo bwo Gukina bwa AI: Kuva ku Guhuza mu buryo bworoshye kugeza ku Guhuza mu buryo bw'amarangamutima
Icyerekezo cyavuzwe cyane mu imurikagurisha ni iterambere ry’ibikinisho by’ubwenge. Uretse amategeko y’ibanze y’ijwi, icyagaragaye cyane muri uyu mwaka ni ibikinisho bya AI bifite ibikoresho byo kubara amarangamutima n’uburyo bunini bw’indimi, byagenewe gutanga ubucuti n’ubumenyi bwo kwigira ku buryo buhuye n’imimerere.
Raporo z’inganda zigaragaza ko ibi ari ibintu bidasanzwe. Isoko ry’ibikinisho bya AI ku isi, rifite agaciro ka miliyari 18.1 z’amadolari mu 2024, biteganijwe ko rizakura rikagera kuri miliyari 60 z’amadolari mu 2033, bitewe n’ibikenewe mu byiciro byose by’imyaka—kuva ku bikoresho by’uburezi ku bana kugeza ku bantu bakuru bafite amarangamutima. Ibi bihuye n’ubwiyongere bw’abaguzi mu Bushinwa, aho urubuga rukomeye rw’ubucuruzi bwo kuri interineti rwatangaje ko ibikinisho bya AI byikubye inshuro nyinshi mu mwaka ushize.
"Guhuza ubuhanga bwa AI ntabwo ari ukongeraho gusa ikintu runaka; ahubwo ni ukurema icyiciro gishya cy'ibicuruzwa bitanga agaciro k'amarangamutima n'ubufatanye burambye," nk'uko byasobanuwe n'umuyobozi w'ikigo gishya cy'ibikinisho bya AI, agaragaza intambwe y'urwego rw'ikoranabuhanga rikoresha ibikoresho bifite agaciro kanini bya "hardware plus service".
Kuva ku igorofa ry'uruganda kugeza ku bicuruzwa mpuzamahanga: Akamaro ka "Cluster"
Iri murikagurisha ryagaragaje impinduka mu miterere y’inganda z’ibikinisho mu Bushinwa. Abitabiriye imurikagurisha b’abahanga mu byo kohereza ibicuruzwa mu mahanga babonye ukwiyongera gukomeye, aho umubare w’ibikinisho by’abana wiyongereyeho 50% ugereranyije n’imyaka yashize. Iri zamuka ntiryayobowe n’amasosiyete yihariye, ahubwo ryayobowe n’intumwa zaturutse mu matsinda arenga 30 y’inganda zikomeye mu Bushinwa, nka Chenghai, Dongguan, Yunhe, na Ningbo.
Aya matsinda arimo gukoresha imikorere yayo y’inganda mu buryo bwimbitse kandi bufatanye kugira ngo ahindukire kuva ku nganda z’ibikoresho by’umwimerere (OEM) kugeza ku rwego mpuzamahanga. Urugero ni itsinda ry’ibikinisho by’ibiti bya Yunhe. Byahoze bizwi cyane cyane nk'"uruganda rw’isi" rw’ibikinisho by’ibiti, ubu birimo gushora imari mu "gukora ibikoresho by’ubwenge", gushushanya ku giti cye, no gukoresha imiyoboro y’ubucuruzi bwa elegitoroniki mu kwamamaza ibirango by’iwabo nka "Mimi Smart Play" mu bihugu birenga 50.
Uhagarariye ikigo cy’ibikinisho cy’abana giherereye i Guangdong yagize ati: “Iri murikagurisha rizaba nk’igihe cyiza cyo gutangiza ibikorwa byacu byo kuvugurura. Rituma dushobora kurenga kwakira ibyo twaguze gusa, ahubwo tukagaragaza udushya n’inkuru zacu ku baguzi mpuzamahanga.”
Moteri ebyiri: Ikoranabuhanga n'Inkuru z'Umuco
Inzira yo kumenyekanisha ikirango ku isi ikoreshwa na moteri ebyiri. Ku ruhande rumwe hari ubuhanga mu ikoranabuhanga, nk'uko bigaragara mu bikinisho bya AI n'ibicuruzwa by'abana b'inzobere. Ku rundi ruhande hari imbaraga z'inkuru z'umuco binyuze mu mutungo bwite w'ubwenge (IP).
Amasosiyete yo mu Bushinwa arimo kuzamura iterambere ry’amahanga akoresheje uburyo bwa IP bw’umwimerere. Intsinzi ya Bubble Mart ku isi muri LABUBU ni urugero rwiza, aho inyungu zayo mu mahanga ziyongera cyane, cyane cyane ku masoko nka Amerika n’Uburayi. Andi masosiyete nka 52TOYS na Top Toy nayo arimo kubyerekana, amenyekanisha uburyo bwabo bwa IP mu maserukiramuco mpuzamahanga akomeye ndetse no mu maduka acuruza ibicuruzwa bishya kuva i Tokyo kugera muri Tayilande.
Iyi ngamba yo "gukoresha ibicuruzwa bijya ku isi yose" ishingiye ku gushyira ibicuruzwa mu buryo bwimbitse—guhindura ubucuruzi, gukorana n'abantu bakomeye bo mu gace runaka, ndetse rimwe na rimwe no gushyiraho umusaruro mu karere—kugira ngo bihuze n'abaguzi mu muco wabo. Ibyumvikanyweho mu nganda birasobanutse: ahazaza ntabwo ari ukugurisha ibicuruzwa bitazwi, ahubwo ni ugutumiza ibicuruzwa mu mahanga ubunararibonye bushimishije bw'ibicuruzwa.
Umwanzuro: Igice Gishya cya "Byakorewe mu Bushinwa"
Imurikagurisha rya CTJPA rya 2025 ryarangiye, ariko ubutumwa bwaryo burasobanutse cyane. Inganda z'ibikinisho n'ibicuruzwa by'abana mu Bushinwa ziri guhinduka vuba cyane ziva ku nganda zikomeye zikora ibintu bitandukanye zijya ku isoko ry'udushya ku isi n'ibicuruzwa bikunzwe. Binyuze mu guhuza ikoranabuhanga rigezweho n'inkuru zihanga kandi zikoresha ubufatanye bukomeye bw'inganda, uru rwego rurimo kwandika igice gishya kandi gikomeye mu nkuru ya "Made in China." Isi ntabwo igura mu Bushinwa gusa; irimo kurushaho kwibanda ku bicuruzwa n'ibitekerezo bishya by'imikino byavukiye aho.
Igihe cyo kohereza: Ukuboza 31-2025
