Mutambo wegore ra2025 wezvidhori, zvigadzirwa zvevana, uye marezenisi ekutengeserana wakagumiswa muShanghai, uchiratidza mufananidzo wakanaka weindasitiri iri pamharadzano huru. Wakarongwa pamwe chete neChina Toy & Juvenile Products Association (CTJPA), zviratidziro zvina zvakaitirwa panguva imwe chete.—CTE Toy & Play, CLE Licensing Expo, CKE Kids & Baby Expo, uye CPE Preschool Education Expo—yakatora rekodhi yevaratidziri 2,629 kubva kunyika nematunhu makumi mana nerimwe, ichiratidza mhando dzinopfuura 5,426.
Kupfuura kukura, mutambo uyu wakapa zviratidzo zviviri zvakajeka: kukwira kwematoyi eAI ane hungwaru senzira huru uye kukurumidza kuchinja kwemakambani ekugadzira emuChina kubva pakugadzira zvibvumirano kuenda pakuvaka brand yepasi rose.
Mutambo weAI Reimagines: Kubva paKutaurirana Zviri Nyore kusvika paKubatana Nemanzwiro
Chinhu chainyanya kutaurwa nezvacho panhandare yekuratidzira kwaive kushanduka kwematoyi akangwara. Zvichipfuura mirairo yezwi, chinhu chikuru chegore rino chaive matoyi eAI ane komputa yemanzwiro uye mamodheru emitauro mikuru, akagadzirirwa kupa ushamwari uye kudzidza kunochinjika.
Mishumo yeindasitiri inoratidza kuti izvi zvinopfuura kungoitika. Musika wepasi rose wezvematoyi eAI, unokosheswa pamadhora mabhiriyoni gumi nemasere negumi nerimwe muna 2024, unotarisirwa kukura kusvika pamadhora mabhiriyoni makumi matanhatu panosvika gore ra2033, zvichikonzerwa nekudiwa kwevanhu vemazera ese—kubva kuzvishandiso zvekudzidzisa vana kusvika kune shamwari dzepfungwa dzevanhu vakuru. Izvi zvinoenderana nekuwedzera kuri kuita kufarira kwevatengi muChina, uko mapuratifomu epamusoro ekutengeserana e-commerce akashuma kutengeswa kwematoyi eAI kwakawedzera kakawanda mugore rapfuura.
"Kubatanidzwa kweAI hakusi kungowedzera chimwe chinhu chete; asi kugadzira chikamu chitsva chezvigadzirwa chinopa kukosha kwepfungwa uye kubatanidzwa kwenguva refu," akatsanangura mumwe mukuru wekambani itsva yeAI toy, achiratidza kufambira mberi kuri kuitwa nechikamu ichi kuenda kumamodeli e "hardware plus service" ane mutengo wakakwira.
Kubva paFactory Floors kusvika kuGlobal Brands: Kubatsira kwe "Cluster"
Mutambo uyu wakasimbisa shanduko huru muindasitiri yematoyi muChina. Varatidziri vane hunyanzvi mukutengesa zvinhu kunze kwenyika vakaona kuwedzera kukuru, nhamba dzichiwedzera ne50% muindasitiri yematoyi uye 46% muzvigadzirwa zvevana zvichienzaniswa nemakore apfuura. Kukura uku hakuna kutungamirwa nemakambani ari ega, asi nemapoka evanhu vaibva kumapoka makuru ekugadzira zvinhu anopfuura makumi matatu muChina, akadai seChenghai, Dongguan, Yunhe, neNingbo.
Mapoka aya ari kushandisa nzira dzavo dzakadzama dzekugadzira zvinhu kubva pakugadzira michina yekutanga (OEM) kusvika pakugadzira mhando yavo yepasi rose. Muenzaniso wakanaka ndeweboka rematoyi emapuranga reYunhe. Raimbozivikanwa se "fekitori yepasi rose" yematoyi emapuranga, ikozvino riri kuisa mari mu "kugadzira zvinhu zvine hungwaru," dhizaini yakazvimirira, uye nzira dzekutengeserana dzepamhepo dzinopfuura miganhu kuti dzikurudzire mabhizinesi emuno akaita se "Mimi Smart Play" munyika dzinopfuura makumi mashanu.
"Mutambo uyu unoshanda senguva yekutanga kwekuvandudzwa kwedu pamwe chete. Unotibvumira kupfuura kungotora maodha chete, asi pachinzvimbo, kuratidza zvinhu zvitsva zvedu uye nyaya dzemhando zvakananga kune vatengi vepasi rose," akadaro mumiriri wekambani yematoyi iri kuGuangdong.
Injini Dzembiri: Tekinoroji uye Nhoroondo dzeTsika
Nzira yekusimudzira mukurumbira pasi rose inofambiswa neinjini mbiri. Kune rumwe rutivi kune hunyanzvi hwetekinoroji, sezvinoonekwa mumatoyi eAI uye zvigadzirwa zvevana vakangwara. Kune rumwe rutivi kune simba renhoroondo yetsika kuburikidza neIntellectual Property (IP).
Makambani ekuChina ari kuwedzera kukura kwemakambani ekunze kwenyika nemakambani ekutanga eIP. Kubudirira kweBubble Mart pasi rose neLABUBU chiyero, nemari inowanikwa kunze kwenyika iri kukura zvakanyanya, kunyanya mumisika yakaita seAmerica neEurope. Mamwe makambani akaita se52TOYS neTop Toy ari kuteverawo, achiunza mazita avo eIP pamitambo mikuru yepasi rose nezvitoro zvinobva kuTokyo kuenda kuThailand.
Iyi nzira yekuti "mabrandi ari kuenda pasi rose" inotsamira pakuchinja nzvimbo dzebhizinesi—kugadzirisa kushambadzira, kushanda pamwe chete nevanhu vane simba munharaunda, uye dzimwe nguva kutotanga kugadzirwa kwebhizinesi munzvimbo dzakasiyana—kuti zvienderane netsika dzevatengi. Kubvumirana kweindasitiri kwakajeka: ramangwana harisi mukutengesa zvigadzirwa zvisingazivikanwe, asi mukutumira kunze kwenyika zviitiko zvinokwezva zvebhizinesi.
Mhedziso: Chitsauko Chitsva che "Yakagadzirwa muChina"
Chiitiko che2025 CTJPA Four-Expo chapera, asi meseji yacho inonzwika zvakanyanya. Indasitiri yezvigadzirwa zvematoyi nezvevana vekuChina iri kuchinja nekukurumidza kubva kukambani ine simba rekugadzira zvinhu kuenda kunobva hunyanzvi hwepasi rose uye mabrandi anodiwa. Nekubatanidza tekinoroji yemazuva ano nekunyora nyaya dzekugadzira uye kushandisa kubatana kwakasimba kwemaindasitiri ayo, chikamu ichi chiri kubudirira kunyora chitsauko chitsva, chine chinangwa chikuru munyaya ye "Made in China." Nyika haisi kungotenga kubva kuChina chete; iri kuwedzera kubatanidzwa nemabrandi nepfungwa dzemitambo itsva dzakazvarwa ikoko.
Nguva yekutumira: Zvita-31-2025
