Umboniso wezinto zokudlala eziphambili zaseTshayina, imveliso yosana, kunye nomboniso omkhulu welayisenisi ka-2025 ugqitywe eShanghai, ubonisa umfanekiso ocacileyo weshishini elikwindawo ebalulekileyo. Ibanjwe ngokubambisana yiChina Toy & Juvenile Products Association (CTJPA), imiboniso emine eyenzeka ngaxeshanye.—I-CTE Toy & Play, i-CLE Licensing Expo, i-CKE Kids & Baby Expo, kunye ne-CPE Preschool Education Expo—itsale irekhodi lababonisi abayi-2,629 abavela kumazwe nakwimimandla engama-41, ibonisa iimpawu ezingaphezu kwama-5,426.
Ngaphaya komlinganiselo, lo mboniso ubonise imiqondiso emibini ecacileyo: ukunyuka kweethoyi ze-AI ezikrelekrele ngokweemvakalelo njengesiqhelo esiphambili kunye notshintsho olukhawulezileyo lwamaqela emveliso aseTshayina ukusuka kwimveliso yesivumelwano ukuya ekwakhiweni kophawu lwehlabathi.
Umdlalo we-AI Reimagines: Ukusuka kwiNxibelelwano elula ukuya kwiNxibelelwano yeemvakalelo
Eyona nto yayithethwa kakhulu kwimiboniso bhanyabhanya yayikukuguquka kweethoyi ezikrelekrele. Ukugqitha imiyalelo yelizwi esisiseko, eyona nto iphambili kulo nyaka yayikukudlala nge-AI okuxhotyiswe ngekhompyutha yeemvakalelo kunye neemodeli ezinkulu zolwimi, ezenzelwe ukubonelela ngobudlelwane kunye nokufunda okuguquguqukayo.
Iingxelo zoshishino zibonisa ukuba oku kungaphezulu nje kwento ethile. Imakethi yehlabathi yezinto zokudlala ze-AI, exabisa malunga ne-$18.1 yeebhiliyoni ngo-2024, kulindeleke ukuba ikhule iye kwi-$60 yeebhiliyoni ngo-2033, iqhutywa yimfuno kuwo onke amaqela eminyaka—ukusuka kwizixhobo zemfundo zabantwana ukuya kumaqabane eemvakalelo zabantu abadala. Oku kuhambelana nokukhula komdla wabathengi eTshayina, apho amaqonga aphambili e-commerce axele ukuba ukuthengiswa kwezinto zokudlala ze-AI kuphindaphindeke kaninzi kunyaka ophelileyo.
“Ukuhlanganiswa kwe-AI akukokongeza nje uphawu; kukudala udidi olutsha lwemveliso olunika ixabiso leemvakalelo kunye nokuzibandakanya okuqhubekayo,” ucacise watsho umphathi wenkampani entsha yeetoy ze-AI, egxininisa intshukumo yeli candelo ukuya kwiimodeli “zehardware kunye nenkonzo” ezinexabiso eliphezulu.
Ukusuka kwiMigangatho yeFektri ukuya kwiiBrands zeHlabathi: Inzuzo "yeQela"
Lo mboniso ugxininise utshintsho olukhulu kwishishini lezinto zokudlala laseTshayina. Ababonisi abagxile ekuthumeleni izinto kwamanye amazwe babone ukwanda okukhulu, amanani enyuka ngama-50% kwicandelo lezinto zokudlala kunye nama-46% kwiimveliso zeentsana xa kuthelekiswa neminyaka edlulileyo. Olu kukhula alukhokelelwanga ziinkampani ezizimeleyo, kodwa ngamaqela adibeneyo avela kumaqela angaphezu kwama-30 aphambili okuvelisa izinto kulo lonke elaseTshayina, afana neChenghai, Dongguan, Yunhe, kunye neNingbo.
La maqela asebenzisa iindlela zawo zokwenza izinto ezinzulu nezisebenzisanayo ukuze atshintshele kwimveliso yezixhobo zokuqala (i-OEM) aye ekusekeni uphawu lwawo kwihlabathi liphela. Umzekelo obalulekileyo yiYunhe wooden toy cluster. Eyayisaziwa ngokuba "ngumzi-mveliso wehlabathi" weethoyi zomthi, ngoku ityale imali "kwimveliso ekrelekrele," uyilo oluzimeleyo, kunye neendlela zorhwebo oluhamba ngqo kwi-intanethi ukuze ikhuthaze iimpawu zasekhaya ezifana ne-"Mimi Smart Play" kumazwe angaphezu kwama-50.
"Lo mboniso usebenza njengethuba eliphambili lokuqalisa ukuphuculwa kwethu ngokuhlangeneyo. Usenza sikwazi ukudlulela ngaphaya kokuthatha ii-odolo, endaweni yoko, sibonise ubuchule bethu kunye namabali eempawu zethu ngqo kubathengi behlabathi," utshilo ummeli ovela kwinkampani yamathoyizi eseGuangdong.
Injini ezimbini: Amabali eTekhnoloji kunye neNkcubeko
Indlela eya kwi-branding yehlabathi iqhutywa yi-injini ezimbini. Kwelinye icala kukho ubuchule betekhnoloji, njengoko kubonakala kwiithoyi ze-AI kunye neemveliso ze-nursery ezikrelekrele. Kwelinye icala kukho amandla ebali lenkcubeko ngePropathi yoBuchule (IP).
Iinkampani zaseTshayina ziyanda ukukhula kwamanye amazwe ngee-IP zokuqala. Impumelelo yehlabathi yeBubble Mart neLABUBU yindlela yokulinganisa, ingeniso yayo kwamanye amazwe ikhula ngokukhawuleza, ngakumbi kwiimarike ezifana neMelika neYurophu. Ezinye iimpawu ezifana ne-52TOYS kunye neTop Toy nazo ziyalandela, zazisa abalinganiswa bazo be-IP kwiminyhadala emikhulu yamazwe ngamazwe nakwiivenkile ezithengisa izinto ezintsha ukusuka eTokyo ukuya eThailand.
Le ndlela "yokuthengisa iimveliso kwihlabathi liphela" ixhomekeke ekusetyenzisweni nzulu kweendawo—ukulungelelanisa ukuthengisa, ukusebenzisana nabantu abaphembelelayo basekuhlaleni, kwaye ngamanye amaxesha kwanokuseka imveliso yengingqi—ukuze ivumelane nabathengi ngokwenkcubeko. Imvumelwano yeshishini icacile: ikamva alikho ekuthengiseni iimveliso ezingaziwayo, kodwa kukuthumela ngaphandle amava anomtsalane eempawu.
Isiphelo: Isahluko esitsha se "Yenziwe eTshayina"
I-2025 CTJPA Four-Expo Event iphelile, kodwa umyalezo wayo uvakala kakhulu. Ishishini lamathoyizi kunye neemveliso zabantwana baseTshayina litshintsha ngokukhawuleza ukusuka ekubeni yinkampani enamandla yokuvelisa ukuya kumthombo wezinto ezintsha zehlabathi kunye neemveliso ezithandekayo. Ngokudibanisa itekhnoloji yanamhlanje kunye nokubalisa amabali okudala kunye nokusebenzisa ubudlelwane obuqinileyo bamaqela ayo emizi-mveliso, eli candelo liphumelela ekubhaleni isahluko esitsha nesinomdla ngakumbi kwibali elithi "Made in China." Ihlabathi alithengi nje kuphela eTshayina; liyaqhubeka libandakanyeka kwiimveliso kunye neengcinga zemidlalo ezintsha ezizalelwe apho.
Ixesha leposi: Disemba-31-2025
