Uhlelo luka-2025 lwethoyizi elihamba phambili eShayina, umkhiqizo wezingane, kanye nombukiso omkhulu welayisensi luphele eShanghai, ludweba isithombe esicacile semboni esemgwaqweni obalulekile. Ibanjwe ngokubambisana yi-China Toy & Juvenile Products Association (CTJPA), imibukiso emine ehambisanayo.—I-CTE Toy & Play, i-CLE Licensing Expo, i-CKE Kids & Baby Expo, kanye ne-CPE Preschool Education Expo—iqophe umlando wababonisi abangu-2,629 abavela emazweni nasezifundeni ezingu-41, ikhombisa izinhlobo ezingaphezu kuka-5,426.
Ngale kwesilinganiso, lo mbukiso wethule izimpawu ezimbili ezicacile: ukwanda kwamathoyizi e-AI ahlakaniphile ngokomzwelo njengendlela evelele kanye noshintsho olusheshayo lwezigaba zokukhiqiza zaseShayina kusukela ekukhiqizweni kwenkontileka kuya ekwakhiweni komkhiqizo womhlaba wonke.
Ukudlala kwe-AI Reimagines: Kusukela Ekuxhumaneni Okulula Kuya Ekuxhumaneni Okungokomzwelo
Umkhuba okhulunywe kakhulu ngawo enkundleni yokubonisana kwakuwukuvela kwamathoyizi ahlakaniphile. Ngaphezu kwemiyalo yezwi eyisisekelo, okuvelele kulo nyaka kwakungamathoyizi e-AI ahlonyiswe ngekhompyutha engokomzwelo kanye namamodeli amakhulu olimi, aklanyelwe ukunikeza ubungane nokufunda okuguquguqukayo.
Imibiko yezimboni iphakamisa ukuthi lokhu kungaphezu nje kwendawo encane. Imakethe yamathoyizi e-AI yomhlaba wonke, enenani elilinganiselwa ku-$18.1 billion ngo-2024, kulindeleke ukuthi ikhule ifinyelele cishe ku-$60 billion ngo-2033, iqhutshwa yisidingo kuwo wonke amaqembu eminyaka—kusukela kumathuluzi okufundisa ezingane kuya kubangane abangokomzwelo babantu abadala. Lokhu kuhambisana nokukhula kwesithakazelo sabathengi eShayina, lapho amapulatifomu amakhulu e-e-commerce abike khona ukuthengiswa kwamathoyizi e-AI okuphindaphindeka kaningana ngonyaka odlule.
"Ukuhlanganiswa kwe-AI akukhona nje ukwengeza isici; kudala isigaba somkhiqizo omusha esinikeza inani elingokomzwelo kanye nokuzibandakanya okuqhubekayo," kuchaza umphathi wenkampani entsha yamathoyizi e-AI, egcizelela ukuqhubekela phambili komkhakha kumamodeli "wehadiwe kanye nensizakalo" anenani eliphakeme.
Kusukela Ezitezi Zefektri Kuya Emikhiqizo Yomhlaba Wonke: Inzuzo "Yeqembu"
Lo mbukiso ugcizelele ushintsho lwesakhiwo embonini yamathoyizi yaseShayina. Ababukisi abangochwepheshe ekuthumeleni kwamanye amazwe babone ukwanda okukhulu, lapho amanani enyuka ngo-50% emkhakheni wamathoyizi kanye no-46% emikhiqizweni yezingane uma kuqhathaniswa neminyaka edlule. Lokhu kukhula akuholwanga yizinkampani ezizimele, kodwa yizithunywa ezihlangene ezivela emaqenjini okukhiqiza abalulekile angaphezu kuka-30 kulo lonke elaseShayina, njengeChenghai, Dongguan, Yunhe, kanye neNingbo.
La maqoqo asebenzisa izindlela zawo zokukhiqiza ezijulile nezibambisene ukuze ashintshe kusukela ekukhiqizweni kwemishini yokuqala (i-OEM) aye ekusunguleni ubukhona bawo bomkhiqizo emhlabeni jikelele. Isibonelo esihle yiqoqo lamathoyizi enziwe ngokhuni i-Yunhe. Elake laziwa kakhulu ngokuthi "ifektri yomhlaba" yamathoyizi enziwe ngokhuni, manje selitshala imali "ekukhiqizweni okuhlakaniphile," ukuklama okuzimele, kanye neziteshi ze-e-commerce eziqondisa ngqo imingcele ukuze kukhuthazwe imikhiqizo yasekhaya efana ne-"Mimi Smart Play" emazweni angaphezu kwama-50.
"Lo mbukiso usebenza njengewindi lokwethula elihamba phambili lokuthuthukisa kwethu sonke. Usenza sikwazi ukudlulela ngale kokuthatha ama-oda nje kuphela, bese siveza izindaba zethu ezintsha kanye nomkhiqizo ngqo kubathengi bomhlaba wonke," kusho ummeleli ovela enkampanini yamathoyizi eseGuangdong.
Injini Ekabili: Izindaba Zobuchwepheshe Namasiko
Indlela eya ekukhiqizweni komkhiqizo emhlabeni wonke iqhutshwa yinjini ekabili. Ngakolunye uhlangothi kukhona ubuchwepheshe obuthuthukisiwe, njengoba kubonakala kumathoyizi e-AI kanye nemikhiqizo yezingane ezihlakaniphile. Ngakolunye uhlangothi amandla okulandisa kwamasiko nge-Intellectual Property (IP).
Izinkampani zaseShayina ziya ngokuya zithuthukisa ukukhula kwamanye amazwe ngama-IP okuqala. Impumelelo yomhlaba wonke ye-Bubble Mart ne-LABUBU iyisilinganiso, lapho imali engenayo yaphesheya ikhula kakhulu, ikakhulukazi ezimakethe ezifana neMelika neYurophu. Amanye amabhrendi afana ne-52TOYS kanye ne-Top Toy nawo ayalandela, ethula abalingiswa bawo be-IP emikhosini emikhulu yamazwe ngamazwe kanye nezitolo eziphumayo ezivela eTokyo kuya eThailand.
Leli cebo "lokukhiqiza imikhiqizo emhlabeni wonke" lincike ekwakhiweni kwendawo okujulile—ukuguqula ukumaketha, ukubambisana nabantu abathonya indawo, futhi ngezinye izikhathi ngisho nokusungula ukukhiqizwa kwesifunda—ukuze kuzwakale kubathengi ngokwesiko. Ukuvumelana kwemboni kusobala: ikusasa alikho ekuthengiseni imikhiqizo engaziwa, kodwa ekuthumeleni kwamanye amazwe okuhlangenwe nakho komkhiqizo okuhehayo.
Isiphetho: Isahluko Esisha Se-"Made in China"
Umcimbi we-CTJPA Four-Expo ka-2025 usuphelile, kodwa umyalezo wawo uzwakala kakhulu. Imboni yamathoyizi nemikhiqizo yentsha yaseShayina ishintsha ngokushesha isuka ekubeni yinkampani enamandla yokukhiqiza iye emthonjeni wokusungula izinto ezintsha emhlabeni wonke kanye nemikhiqizo ethandwayo. Ngokuhlanganisa ubuchwepheshe obusezingeni eliphezulu nokuxoxa izindaba ngokudala kanye nokusebenzisana okuqinile kwezigaba zayo zezimboni, lo mkhakha ubhala ngempumelelo isahluko esisha, esinombono omkhulu endabeni ethi "Made in China." Umhlaba awugcini nje ngokuthenga eShayina; uyaqhubeka nokuzibandakanya nemikhiqizo kanye nemibono yokudlala emisha eyazalelwa lapho.
Isikhathi sokuthunyelwe: Disemba 31-2025
