Ruijin Baibaole E-Commerce Co., Ltd. has successfully wrapped up its participation at IBTE Hanoi 2026 (Booth 2.H16 & 2.H18). The company showcased magnetic building blocks, fabric baby books, and plush toys. Global clients are warmly invited to visit the factory.
HANOI / SHANTOU – June 22, 2026 – Ruijin Baibaole E-Commerce Co., Ltd., a specialized manufacturer of early childhood educational toys, has successfully concluded its participation in the 2026 Hanoi International Baby Products & Toys Expo and Hanoi International Trendy Toys Expo (IBTE Hanoi 2026) . The four-day exhibition, held from June 18 to 21, 2026, took place at the Vietnam Exposition Center (VEC) in Dong Anh Commune, Hanoi, where the company welcomed global buyers at Booth 2.H16 and 2.H18.
Premier Platform for the ASEAN Toy Industry
IBTE Hanoi 2026 is one of the largest and most influential specialized exhibitions for the toy and baby products industry in the ASEAN region. Covering approximately 20,000 square meters of exhibition space, the event featured more than 1,000 booths and brought together over 500 enterprises from Vietnam, China, and other countries and territories. The exhibition attracted over 40,000 professional buyers from across the region, creating a vibrant trade networking platform.
The event showcased five key product categories: trendy toys, children‘s products, licensed intellectual property (IP) toys, traditional
toys, and stationery. Exhibits ranged from educational and creative toys to art toys, childcare products, and early childhood education solutions. The expo also featured a series of business-matching activities and industry forums designed to strengthen supply chain connectivity and promote regional cooperation.
Ruijin Baibaole‘s Strong Presence at Booth 2.H16 & 2.H18
Throughout the four-day event, Ruijin Baibaole welcomed a steady stream of international buyers, distributors, wholesalers, and e-commerce professionals at its booths. The company‘s three core product categories attracted significant attention from attendees representing markets across Southeast Asia and beyond:
Magnetic Building Blocks: Designed for children aged 3 and above, these high‑precision blocks feature strong, safe neodymium magnets encased in BPA‑free, non‑toxic, and environmentally friendly plastic shells. Available in a variety of vibrant colors and set configurations, they encourage open‑ended creativity, spatial reasoning, and STEM learning. The company offers extensive OEM/ODM customization options, including private labeling and bespoke set designs.
Fabric Baby Books: Crafted from soft, washable, and non‑toxic fabrics, these interactive books are specifically designed for infants and toddlers (ages 0–3). Featuring bright colors, varied textures, crinkle sounds, peek‑a‑boo flaps, and simple storylines, they stimulate sensory development, early literacy, and parent‑child bonding. Safe, durable, and machine‑washable, Ruijin Baibaole‘s fabric books appeal to parents seeking screen‑free early learning tools.
Plush Toys: The company‘s plush collection includes classic teddy bears, animal character plush, and custom‑designed soft toys. All products meet major international safety standards, including EN71, ASTM, and CPSIA certifications, and are constructed from certified, non‑toxic, washable materials. Extensive customization options are available, including custom embroidery, sound modules, and branded packaging.
Vietnam: A Booming Market for Toys and Baby Products
Ruijin Baibaole‘s participation in IBTE Hanoi 2026 reflects the company‘s strategic focus on the rapidly expanding Vietnamese and broader ASEAN markets. With a population exceeding 100 million, a young demographic structure, rapid urbanization, and a growing middle class, Vietnam is becoming one of the region‘s most attractive consumer markets. According to industry data, the Vietnam toys market reached approximately $602 million in 2025** and is projected to grow to **over $1 billion by 2034, exhibiting a compound annual growth rate (CAGR) of over 6%. Vietnam is also expected to lead toy sales growth in the ASEAN region at approximately 9%, alongside Indonesia (8.6%) and Thailand (8.4%).
The Vietnamese government is actively supporting the industry‘s development. In his opening remarks at IBTE Hanoi 2026, To Ngoc Son, Deputy Director of the Ministry of Industry and Trade‘s Department of Foreign Market Development, emphasized that Vietnam‘s young population, rising purchasing power, and expanding middle class are creating strong momentum for the toy and children‘s products industry. He noted that children are increasingly influencing household spending decisions, while demand is rising for products that combine entertainment with education, cognitive development, and skills building.
Invitation to Global Clients
Having successfully concluded its exhibition at IBTE Hanoi 2026, Ruijin Baibaole E-Commerce Co., Ltd. warmly invites all global clients – including importers, distributors, wholesalers, e‑commerce sellers, and retail buyers – to visit the company‘s factory for in‑depth discussions on product development, customization, and supply chain solutions.
The company‘s sales and product development teams are available to showcase manufacturing capabilities, quality control processes, and customization options firsthand. Visitors will have the opportunity to explore the full product range, discuss OEM/ODM partnerships, and experience the company‘s commitment to quality, safety, and innovation.
For inquiries or to schedule a factory visit, please contact the company via its official website or email.
Post time: Jun-22-2026
