Visit Booth 6D46, Hall 6, Shenzhen Convention & Exhibition Center (Futian), September 3–6, 2026
SHENZHEN, China – August 13, 2026 – Ruijin Baibaole E-commerce Co., Ltd., a dynamic player in the children's toy export sector, today announced its participation in the 7th CHWE Global Cross-Border E-commerce Exhibition (Shenzhen), one of the most influential trade events in China's cross-border e-commerce industry. The company will showcase its latest collection of hot-selling children's toys and new product launches at Booth 6D46, Hall 6, during the four-day event from September 3 to 6, 2026, at the Shenzhen Convention & Exhibition Center (Futian).
A Premier Platform for Cross-Border Trade
The CHWE (CHUHAIWANG Global Cross-Border E-Commerce Selection Exhibition) has earned its reputation as the "No. 1 Cross-Border E-Commerce Trade Exhibition in China," serving as a vital bridge connecting China's manufacturing supply chains with global consumer demand. Organized by CHWANG (Chuhaiwang) and undertaken by Chaoyu Exhibition, the 7th edition is expected to span 80,000 square meters of exhibition space, featuring over 1,500 exhibitors—more than 80% of which are source factories—and attracting an estimated 100,000+ professional visitors. The previous spring edition of CHWE drew over 203,000 attendees over three days, underscoring the event's immense pull within the industry.
The exhibition covers more than 15 cross-border product categories, including home goods, consumer electronics, beauty and personal care, apparel, sports and outdoor equipment, and—critically for Ruijin Baibaole—baby, children's, and toy products. With over 30 official platform representatives including Amazon, TikTok Shop, SHEIN, and Temu on-site, alongside more than 20 forums focused on Q4 peak-season strategies, the CHWE exhibition has become the definitive destination for sellers preparing for Black Friday, Christmas, and other major global shopping events.
Ruijin Baibaole: Quality Toys for Global Families
Ruijin Baibaole E-commerce Co., Ltd. brings years of expertise in the children's toy industry to this year's exhibition. The company's product
lineup features a carefully curated selection of best-selling children's toys that have already proven their appeal across multiple international markets, alongside an exciting array of new product launches designed to capture emerging consumer trends.
Visitors to Booth 6D46 can expect to discover:
Proven best-sellers: Time-tested toy designs that consistently deliver strong sales performance and high customer satisfaction across diverse markets
Innovative new arrivals: Fresh product concepts developed in response to evolving consumer preferences, incorporating the latest trends in design, materials, and play value
Competitive factory-direct pricing: As a direct supplier, Ruijin Baibaole offers attractive margins for cross-border sellers looking to optimize their procurement costs
Customization support: Flexible options for branding, packaging, and product modifications to meet specific market requirements
The Booming Global Toy Market
The timing of Ruijin Baibaole's exhibition participation aligns perfectly with a period of significant growth and transformation in the global toy industry. In 2026, the toy sector has witnessed remarkable momentum, particularly in products that combine entertainment with educational value and interactive features.
Artificial intelligence-enabled toys have emerged as a major export sensation, with smart companion toys featuring voice interaction capabilities seeing surging demand in European, American, and Southeast Asian markets. Compared to traditional plush toys, these intelligent products command 60–70% higher unit prices, delivering substantially improved product added value and order stability for exporters.
Beyond the AI boom, the toy category has expanded beyond traditional children's playthings into collectibles, festive gifting, and family companionship scenarios. Consumer preferences vary significantly across regions: Southeast Asian markets show strong affinity for Japanese and Korean-style mini figures and cartoon accessories, while Brazilian consumers favor large plush toys and idol IP merchandise. Educational and developmental toys—including science experiment kits and building blocks—command premium pricing in markets like Singapore and Malaysia, where parents are willing to invest more in products that combine learning with play.
Why Cross-Border Sellers Should Visit Booth 6D46
For cross-border e-commerce sellers, the CHWE exhibition represents an unparalleled opportunity to source products directly from manufacturers, bypassing intermediaries and securing the most competitive pricing. With
over 80% of exhibitors being source factories, the show enables visitors to negotiate pricing, request samples, and discuss OEM/ODM partnerships face-to-face.
Ruijin Baibaole E-commerce Co., Ltd. invites all cross-border sellers, platform operators, and procurement professionals to visit Booth 6D46 in Hall 6 during the exhibition. The company's team will be on hand to:
Present the full product catalog with live demonstrations
Discuss customized solutions for specific market needs
Share insights on emerging toy trends and consumer preferences
Provide samples and detailed product specifications
Explore potential long-term partnership opportunities
Event Details at a Glance
Exhibition: 7th CHWE Global Cross-Border E-commerce Exhibition (Shenzhen)
Dates: September 3 – 6, 2026
Venue: Shenzhen Convention & Exhibition Center (Futian)
Booth: Hall 6, Stand 6D46
Company: Ruijin Baibaole E-commerce Co., Ltd.
Products: Best-selling children's toys & new product launches
About Ruijin Baibaole E-commerce Co., Ltd.
Ruijin Baibaole E-commerce Co., Ltd. is a dedicated supplier of high-quality children's toys for the global cross-border e-commerce market. With a commitment to product innovation, quality assurance, and customer satisfaction, the company serves a growing network of international buyers seeking reliable, competitive, and trend-forward toy products.
Media Contact:
For more information, product inquiries, or to schedule a meeting during the exhibition, please contact the Ruijin Baibaole team directly at Booth 6D46, Hall 6, during the show dates, or reach out via the company's official sales channels.
Ruijin Baibaole E-commerce Co., Ltd. – Your Trusted Partner for Quality Children's Toys
About CHWE: The CHWE Global Cross-Border E-Commerce Exhibition is organized by CHWANG (Chuhaiwang) and undertaken by Chaoyu Exhibition, held biannually in spring and autumn at the Shenzhen Convention & Exhibition Center (Futian). The exhibition serves as a comprehensive platform integrating product sourcing, platform access, operational support, and resource matching for the cross-border e-commerce industry.
Post time: Aug-21-2026
