Shantou Chenghai, known as the "Capital of China's Toy Gift Industry," produces over half of China's plastic toys and approximately one-third of the world's plastic toys, with the toy creative industry's annual output value exceeding 50 billion yuan.
Industry Scale and Reach
On less than 400 square kilometers of land, Chenghai produces over 50% of China's plastic toys and about one-third of global plastic toy production. In 2025, the district had 64,200 toy production and business entities, nurturing multiple listed toy companies including Alpha Group, StarShine Entertainment, and Shifeng Culture.
Chenghai's toys reach over 170 countries and regions worldwide, with the district's toy creative industry achieving a total output value exceeding 50 billion yuan in 2025.
From OEM to Innovation-Driven
Once a "OEM factory" operating on low-cost, low-price models, Chenghai's toy industry has been transforming. The district is now pursuing a "five major projects" strategy—intelligent manufacturing center, headquarters tower, trend toy base, digital trade center, and toy theme park—aiming to build a 100-billion-yuan-level toy creative industry cluster.
AI Integration Accelerates
Chenghai toy companies are actively embracing AI. Honghao Zhichuang's AI toy "Xiao Huang Dou" serves as a "recommendation officer,"accurate recommending learning courses to users based on different needs. Shifeng Culture has launched "SF-Hola," a Multi-Agent architecture intelligent agent customized for toy scenarios, achieving deep integration with toy hardware.
Upcoming International Toy Expo
The 25th Shantou Chenghai International Toy Gift Expo will be held October 29 to November 1 at the Shantou International Convention and Exhibition Center. The exhibition area will exceed 100,000 square meters, featuring 11 large halls and over 2,500 renowned brands, covering AI toys, trend toys, drones, plush toys, and full-category industry chain products.
Post time: Sep-01-2026
