Dongguan, China's only "Trend Toy Capital," is home to over 8,000 toy manufacturing enterprises and nearly 1,500 supporting companies, producing nearly 85% of China's trend toys and one in every four anime derivative products worldwide.
Industry Scale
In 2025, Dongguan had 259 enterprises above the designated size in the trend toy sector, generating RMB 28.282 billion in revenue. The industry's concentration is particularly remarkable in Shipai Town, where companies within a 5-kilometer radius and a 15-minute drive can coordinate the full industrial chain, from design and prototyping to production and sales.
Speed and Efficiency
Dongguan's "industrial speed" has become legendary in the global toy industry. The ability to move from design to mass production in days rather than weeks gives Dongguan a competitive edge that few regions can match.
From OEM to Original Design
Dongguan's toy industry has undergone a significant transformation from a pure OEM base to a center of original design and brand development. The city now produces trend toys sold in markets around the world, with original-design products gaining increasing recognition at international trade shows and in consumer markets.
Global Recognition
As the only city in China officially designated as a "Trend Toy Capital," Dongguan has become synonymous with quality and innovation in the global toy industry. The city's manufacturers produce everything from collectible figurines to interactive toys, serving markets across North America, Europe, and Asia.
Post time: Sep-15-2026
