Douyin e-commerce has launched a sourcing tour in Chenghai, China‘s toy capital. More than 100 toy factories will livestream from their production lines, connecting directly to global consumers.
SHANTOU – On May 9, 2026, Douyin e-commerce officially launched its“Chenghai Toy Sourcing Traceability Campaign” in Shantou’s Chenghai District. More than 100 leading Chenghai toy companies signed up to participate, marking a significant step in the district‘s ongoing digital transformation, with the sourcing event specifically designed to coincide with the peak online shopping seasons leading to China’s June 1 Children‘s Day and the June 618 e‑commerce festival.
From“unknown factory” to“trusted partner“
The“factory livestreaming“ model deployed in Chenghai offers an innovative solution to a longstanding problem: how to convert the manufacturing trust already established with professional toy buyers (who have visited Chenghai’s factories for decades) into trust with digital-native consumers who have never set foot in an export-oriented toy factory. By opening up high-quality livestream feeds from actual production lines—showing molding, assembly, and quality testing in real time—Chenghai manufacturers aim to make“Made in Chenghai” a globally recognized brand signal that resonates equally with trade buyers and end consumers.
What the campaign includes
The Douyin Chenghai campaign incorporates multiple components:
Factory livestreaming tours: Viewers can“walk through” Chenghai toy factories via livestream, observing toy design, injection molding, assembly, and quality inspection processes from start to finish.
Product showcase livestreams: Special e‑commerce livestream sessions dedicated entirely to Chenghai toys.
Influencer visits and on‑site reports: Local social media influencers with large
Douyin followings will visit Chenghai factories, interview designers and factory managers, and report back their impressions to their followers.
Training and compliance coaching: E‑commerce operations experts coach Chenghai factories on topics ranging from account setup and customer engagement to
conversion optimization and compliance.
Cross-border e‑commerce integration
The Douyin e‑commerce campaign is not the only digital platform engaged in Chenghai. During the“Canton Fair Phase 3” period, leading Chinese e‑commerce platforms—including Alibaba International, AliExpress, Douyin, and Tmall—conducted dedicated sessions on digital marketing, cross‑border e‑commerce, and livestream selling specifically tailored to Chenghai toy exporters. The goal is to help Chenghai toy companies build sustainable“loops” that connect factory production to global consumers through a single integrated digital platform.
For international toy buyers—particularly those operating online-first brands—the digitization of Chenghai’s supply chain dramatically shortens the distance between“factory floor” and“shopping cart.“ By joining well-designed factory livestream campaigns, buyers can verify production quality and manufacturing depth without a physical site visit, then place test orders through integrated e‑commerce platforms in a matter of minutes—all from a laptop or smartphone screen.
Post time: Jun-29-2026
