Malo owonetsera zidole zapamwamba adakwera ndi 147% pa Shenzhen Toy Fair 2026. Kuyambira nyama zodzaza ndi zinthu zakale mpaka zinthu zosonkhanitsidwa zomwe zimapangidwa ndi mapangidwe, kufunika kwa malingaliro kukuyambitsa kufunikira kwatsopano padziko lonse lapansi.
SHENZHEN – Pa Chiwonetsero cha 38 cha Shenzhen Toy & Pop Culture (Epulo 2026), nkhani yokopa chidwi kwambiri sinali ma robotic a AI kapena zida zamakono. Chinali chinyama chosavuta, chodziwika bwino, koma chopangidwanso bwino: chidole chapamwamba. Malinga ndi deta yovomerezeka ya chiwonetserochi, malo owonetsera zidole zapamwamba adakula ndi 147% chaka ndi chaka—ndi phindu lalikulu kwambiri pakati pa magulu onse a zidole pachiwonetserochi.
Kuwonjezeka kwa "kugwiritsa ntchito molakwika maganizo"
Choyambitsa kukula kumeneku ndi chimene akatswiri amachitcha "kugwiritsa ntchito phindu la malingaliro" kapena "kugwiritsa ntchito malingaliro." Zoseweretsa za plush sizikugulitsidwanso
Kwa makanda ndi ana aang'ono okha. M'malo mwake, asintha kukhala "zinthu zamaganizo" za mibadwo yonse zomwe zimagwiritsidwa ntchito ngati zinthu zosonkhanitsidwa, zochepetsera kupsinjika maganizo, zinthu zotonthoza, komanso zowonjezera pa moyo wa achinyamata ndi akuluakulu omwe.
Kukwera kwa "kugwiritsa ntchito molakwika maganizo" kukuyimira kusintha kwakukulu mu ubale pakati pa ogula ndi malonda: anthu tsopano sagula zomwe chidole chimachita (ntchito yake yogwira ntchito) komanso momwe chimawapangitsa kumva (kumveka kwake kwamaganizo).
Pulasitiki yotsogozedwa ndi kapangidwe: Kuyambira zimbalangondo zoyambira mpaka mawu achikhalidwe
Mbadwo watsopano wa zoseweretsa zokongola kwambiri wachotsedwa ku zimbalangondo zakale. Pa chiwonetsero cha Shenzhen, owonetsa ziwonetsero adawonetsa zidole zokongola zokongola ndi zinthu zachikhalidwe zosaoneka, kuphatikizapo zokongoletsa ndi manja ndi zojambula zakale zaku China. Zinthu "zapamwamba kwambiri" izi—zomwe zinali ngati zinthu zaluso kuposa zoseweretsa za ana—zinakopa chidwi cha ogula ku Southeast Asia ndi Middle East.
Kuphatikizana ndi chikhalidwe cha anthu otchuka
Zoseweretsa za plush zikuwonjezeredwanso kwambiri ndi chikhalidwe cha anthu otchuka. Makampani achikhalidwe cha anthu otchuka monga POP MART ndi 52TOYS aphatikiza plush muzinthu zawo monga zowonjezera zachilengedwe za ma IP awo ozikidwa pa zilembo. Kwa osonkhanitsa, mtundu wocheperako wa plush wa khalidwe la IP lomwe mumakonda nthawi zambiri umakhala wofunikira ngati chifaniziro chachikhalidwe cha PVC kapena chidole cha vinyl.
Kuyembekezera kwa msika
Malinga ndi iiMedia Research, kukula kwa "chuma cha malingaliro" ku China—chomwe chimatanthauzidwa ngati ndalama zomwe ogula amagwiritsa ntchito zomwe zimayendetsedwa makamaka ndi kukhutitsidwa kwa malingaliro osati zosowa zenizeni zantchito—chikuyembekezeka kukula kuchokera pa RMB 2.7 thililiyoni mu 2025 kufika pa RMB 4.6 thililiyoni pofika 2029. M'chuma chachikuluchi chamalingaliro, zoseweretsa zofewa ndi chimodzi mwa magulu azinthu zomwe zikupezeka mosavuta komanso zomwe zikukula mwachangu.
Kumveka kwa dziko lonse
Kukula kwa malo owonetsera zinthu zamtengo wapatali ndi 147% pa chiwonetsero cha zoseweretsa cha Shenzhen cha 2026 si chinthu chapadera m'dziko muno—chikuwonetsa kusintha kwa kapangidwe ka zinthu zomwe ogula amakonda padziko lonse lapansi. M'misika yolemera kwambiri ku North America, Europe, ndi East Asia, akuluakulu amagula zoseweretsa zamtengo wapatali ngati mphatso kwa akuluakulu ena, monga ogwira ntchito m'maofesi apakhomo (kachitidwe komwe kamakulitsidwa ndi kukwera kwa ntchito zakutali), komanso ngati "zinthu zotonthoza" zosonkhanitsidwa kuti ziwonetsedwe pamashelufu pamodzi ndi ziboliboli zopangidwa ndi akatswiri ndi zojambula zaluso.
Kuchokera ku gulu lapadera lomwe limagwirizanitsidwa makamaka ndi ana aang'ono kwambiri mpaka "chinthu chodziwika bwino cha malingaliro," zoseweretsa za plush zadzikonzanso bwino mu 2026. Ndipo uthenga kwa ogula padziko lonse lapansi ndi womveka bwino: kukwera kwa plush si nthawi yochepa chabe - ndi gawo la kusintha kwakukulu kwa momwe ogula padziko lonse lapansi amagwiritsira ntchito ndalama pa zoseweretsa.
Nthawi yotumizira: Juni-08-2026
