Indawo yokubonisa izinto zokudlala ezithambileyo inyuke nge-147% kwiShenzhen Toy Fair ka-2026. Ukusuka kwizilwanyana ezifakwe izinto zemveli ukuya kwizinto eziqokelelweyo ezikhokelwa yiyilo, ixabiso leemvakalelo liqhuba imfuno entsha yehlabathi.
ISHENZHEN – Kwi-38th Shenzhen Toy & Pop Culture Fair (ngo-Epreli 2026), ibali lokukhula elinomtsalane kakhulu yayingelolobhothi ze-AI okanye izixhobo zobuchwepheshe obuphezulu. Yayisisilwanyana esilula, esaziwayo, kodwa esilungisiweyo ngokupheleleyo: ithoyi ethambileyo. Ngokwedatha esemthethweni yomboniso, indawo yomboniso eyabelwe amathoyizi ethambileyo yanda nge-147% emangalisayo unyaka nonyaka—ingeniso enkulu kakhulu phakathi kwazo zonke iindidi zamathoyizi kulo mboniso.
Ukwanda "kokusetyenziswa ngokweemvakalelo"
Umqhubi wolu phuhliso yinto abahlalutyi abayibiza ngokuba “kukusetyenziswa kwexabiso leemvakalelo” okanye “ukusetyenziswa kweemvakalelo.” Amathoyizi athambileyo asasazwa
Kuphela kwiintsana nabantwana abancinci. Endaweni yoko, ziye zaguquka zaba “zizinto zeemvakalelo” zabantu abadala ezisebenza njengezinto eziqokelelweyo, izinto zokunciphisa uxinzelelo, izinto zokuthuthuzela, kunye nezixhobo zendlela yokuphila zabakwishumi elivisayo kunye nabantu abadala ngokufanayo.
Ukwanda "kokusetyenziswa ngokweemvakalelo" kubonisa utshintsho olukhulu kulwalamano phakathi komthengi nemveliso: abantu ngoku abathengi nje kuphela oko kwenziwa yinto yokudlala (umsebenzi wayo osebenzayo) kodwa nendlela ebenza bazive ngayo (uvakalelo lwayo ngokweemvakalelo).
I-plush ekhokelwa yidizayini: Ukusuka kwiibhere ezisisiseko ukuya kwiingxelo zenkcubeko
Isizukulwana esitsha sezinto zokudlala ezithambileyo sisusiwe kwiminyaka yokukhanya kwiibhere ze-teddy zakudala. Kwimboniso yaseShenzhen, ababonisi babonisa oonodoli abathambileyo abahonjiswe ngezinto zemveli zelifa lemveli ezingaphathekiyo, kuquka imihlobiso yesandla kunye nemizobo yakudala yaseTshayina. Ezi mveliso "ezithambileyo"—ezibekwe njengezinto zobugcisa kunezinto zokudlala zabantwana—zitsale umdla omkhulu kubathengi kulo lonke elaseMzantsi-mpuma Asia nakuMbindi Mpuma.
Ukuhlanganiswa kwenkqubo yenkcubeko ethandwayo
Iithoyi zePlush nazo ziyadityaniswa ngakumbi nenkqubo yenkcubeko ye-pop ebanzi. Iimpawu zenkcubeko ye-pop ezifana ne-POP MART kunye ne-52TOYS zifake i-plush kwiipotifoliyo zemveliso yazo njengolwandiso lwendalo lwee-IP zazo ezisekelwe kubalinganiswa. Kubaqokeleli, inguqulelo ye-plush enohlobo olulinganiselweyo lomlinganiswa we-IP othandwayo idla ngokunqweneleka njengethoyi yobugcisa ye-PVC yendabuko okanye i-vinyl.
Amathuba emarike
Ngokutsho kwe-iiMedia Research, ubungakanani "boqoqosho lweemvakalelo" lwaseTshayina—oluchazwa njengenkcitho yabathengi eqhutywa ikakhulu kukwaneliseka ngokweemvakalelo endaweni yeemfuno zomsebenzi ococekileyo—kuqikelelwa ukuba luza kukhula ukusuka kwi-RMB 2.7 trillion ngo-2025 ukuya kwi-RMB 4.6 trillion ngo-2029. Kule qoqosho lubanzi lweemvakalelo, amathoyizi athambileyo ayinxalenye yeendidi zeemveliso ezifikelelekayo nezikhula ngokukhawuleza.
Ingxolo yehlabathi
Ukwandiswa kwe-147% yendawo yemiboniso ethambileyo kwiShenzhen Toy Fair ka-2026 ayisiyonto ingaqhelekanga yasekhaya—ibonisa utshintsho olukhoyo kukhetho lwabathengi kwihlabathi liphela. Kwiimarike ezinengeniso ephezulu kulo lonke elaseMntla Melika, eYurophu, naseMpuma Asia, abantu abadala bathenga amathoyizi athambileyo njengezipho zabanye abantu abadala, njengabahlobo beedesika kwiiofisi zasekhaya (indlela ekhawulezileyo kukwanda komsebenzi okwenziwa kude), kwaye "njengezinto ezikhululekileyo" eziqokelelwayo zokuboniswa kwiishelufu ecaleni kwemifanekiso yabayili kunye nemizobo yobugcisa.
Ukususela kudidi olukhethekileyo olunxulunyaniswa kakhulu nabantwana abancinci kakhulu ukuya kwi "mpahla yeemvakalelo" eqhelekileyo, amathoyizi athambileyo aphumelele ukuzilungisa ngokutsha ngo-2026. Kwaye umyalezo kubathengi behlabathi awunakuphikiswa: ukuchuma okuthambileyo akuyonto imfutshane—yinxalenye yotshintsho olukhulu kwindlela abathengi kwihlabathi liphela abachitha ngayo imali kwiithoyi.
Ixesha leposi: Juni-08-2026
