Indawo yombukiso wamathoyizi acwebezelayo ikhuphuke ngo-147% eShenzhen Toy Fair ka-2026. Kusukela ezilwaneni ezifakwe izinto zendabuko kuya ezintweni eziqoqiwe eziholwa umklamo, ukubaluleka ngokomzwelo kuqhuba igagasi elisha lesidingo somhlaba wonke.
ISHENZHEN – Embukisweni Wama-38 Wesiko Lamathoyizi Ne-Pop eShenzhen (ngo-Ephreli 2026), indaba yokukhula eheha amehlo kakhulu kwakungeyona i-AI robotics noma amagajethi obuchwepheshe obuphezulu. Kwakuyisilwane esilula, esijwayelekile, kodwa esisungulwe kabusha ngokuphelele: ithoyizi elithambile. Ngokusho kwedatha esemthethweni yombukiso, indawo yombukiso eyabelwe amathoyizi athambile yanda ngo-147% unyaka nonyaka—okuyinzuzo enkulu kakhulu phakathi kwazo zonke izigaba zamathoyizi embukisweni.
Ukwanda "kokusetshenziswa ngokomzwelo"
Umshayeli walokhu kukhula yilokho abahlaziyi abakubiza ngokuthi “ukusetshenziswa kwenani lemizwa” noma “ukusetshenziswa ngokomzwelo.” Amathoyizi athambile awasathengiswa
Kuphela ezinsaneni nasezinsaneni ezincane. Kunalokho, seziphenduke “izinto ezingokomzwelo” zeminyaka yonke ezisebenza njengezinto eziqoqwayo, izinto zokuqeda ukucindezeleka, izinto zokududuza, kanye nezesekeli zendlela yokuphila zentsha kanye nabantu abadala ngokufanayo.
Ukwanda "kokusetshenziswa ngokomzwelo" kumelela ushintsho oluyisisekelo ebudlelwaneni phakathi komthengi nomkhiqizo: abantu manje abathengi nje kuphela lokho okwenziwa yithoyizi (umsebenzi walo osebenzayo) kodwa futhi nendlela elibenza bazizwe ngayo (umsindo walo ongokomzwelo).
I-plush eholwa ngumklamo: Kusukela kumabhere ayisisekelo kuya ezitatimendeni zamasiko
Isizukulwane esisha samathoyizi acwebezelayo sisusiwe eminyakeni yokukhanya kusukela kumabhere ayisisekelo e-teddy esikhathi esidlule. Embukisweni waseShenzhen, ababukisi babonisa onodoli abacwebezelayo abahlotshiswe ngezinto zendabuko zamasiko ezingaphatheki, okuhlanganisa ukufekethiswa ngesandla kanye nemidwebo yakudala yaseShayina. Le mikhiqizo "ecwebezelayo" esezingeni eliphezulu—ebekwe njengezinto zobuciko kunezinto zokudlala zezingane—yadonsela isithakazelo esikhulu kubathengi kulo lonke elaseNingizimu-mpumalanga ye-Asia naseMpumalanga Ephakathi.
Ukuhlanganiswa ne-ecosystem ye-pop culture
Amathoyizi e-Plush nawo ahlanganiswa kakhulu ne-ecosystem ebanzi yamasiko e-pop. Imikhiqizo yamasiko e-pop efana ne-POP MART kanye ne-52TOYS ifake i-Plush kumaphothifoliyo ayo omkhiqizo njengezandiso zemvelo zama-IP awo asekelwe kubalingiswa. Kwabaqoqi, inguqulo elinganiselwe ye-Plush yomlingiswa we-IP oyintandokazi ivame ukufiseleka njengethoyizi le-PVC lendabuko noma ithoyizi lobuciko le-vinyl.
Amathemba emakethe
Ngokusho kwe-iiMedia Research, ubukhulu "bomnotho wemizwa" waseShayina—okuchazwa njengokusetshenziswa kwemali kwabathengi okuqhutshwa kakhulu ukwaneliseka ngokomzwelo kunezidingo zokusebenza okumsulwa—kulindeleke ukuthi kukhule kusuka ku-RMB 2.7 trillion ngo-2025 kuya ku-RMB 4.6 trillion ngo-2029. Ngaphakathi kwalo mnotho obanzi wemizwa, amathoyizi athambile ayingxenye yezinhlobo zemikhiqizo ezifinyeleleka kakhulu nezikhula ngokushesha.
Umsindo womhlaba wonke
Ukwanda okungu-147% kwendawo yokubonisa e-Shenzhen Toy Fair ka-2026 akuyona into yasekhaya eyingqayizivele—kubonisa ushintsho lwesakhiwo ekuthandweni kwabathengi bomhlaba wonke. Ezimakethe ezinemali engenayo ephezulu kulo lonke elaseNyakatho Melika, eYurophu naseMpumalanga Asia, abantu abadala bathenga amathoyizi a-plush njengezipho zabanye abantu abadala, njengabalingani bedeski emahhovisi asekhaya (iphethini esheshiswa ukwanda komsebenzi osebenza kude), kanye "nezinto zokunethezeka" eziqoqwayo zokuboniswa emashalofini eceleni kwezithombe zomklami kanye nemidwebo yobuciko.
Kusukela esigabeni esikhethekile esihlotshaniswa kakhulu nezingane ezincane kakhulu kuya "empahleni ethinta imizwa" yeminyaka yonke, amathoyizi athambile aphumelele ukuzivuselela ngo-2026. Futhi umyalezo kubathengi bomhlaba wonke awunakuphikwa: ukuchuma okuthambile akuyona into eyenzeka isikhathi esifushane—kuyingxenye yoshintsho olukhulu lwesakhiwo endleleni abathengi emhlabeni wonke abasebenzisa ngayo imali kumathoyizi.
Isikhathi sokuthunyelwe: Juni-08-2026
