Nzvimbo yekuratidzwa kwematoyi epamusoro yakawedzera ne147% paShenzhen Toy Fair 2026. Kubva kumhuka dzechinyakare dzakazadzwa kusvika kuzvinhu zvakagadzirwa nemagadzirirwo, kukosha kwemanzwiro kuri kukonzera kudiwa kutsva kwepasi rose.
SHENZHEN – Pamusangano we38th Shenzhen Toy & Pop Culture Fair (Kubvumbi 2026), nyaya yekukura yainyanya kukwezva maziso yakanga isiri marobhoti eAI kana midziyo yetekinoroji yepamusoro. Yaiva mhuka yakapfava, inozivikanwa kwenguva refu, asi yakagadzirwazve: chitoyi chepamusoro. Sekureva kwedata repamutemo remutambo, nzvimbo yekuratidzwa yakagoverwa kumatoyi epamusoro yakawedzera ne147% gore negore—kuwedzera kukuru pakati pemhando dzese dzematoyi pamutambo.
Kuwedzera kwe "kushandiswa kwemanzwiro"
Chinokonzera kukura uku ndicho chinonzi nevaongorori "kushandiswa kwemari yemanzwiro" kana kuti "kushandiswa kwemari yemanzwiro." Matoyi epamusoro haachatengeswi
Kungoshandiswa chete kuvacheche nevana vadiki. Asi, vakashanduka kuita "zvinhu zvepfungwa" zvezera rese zvinoshanda sezvinhu zvinounganidzwa, zvinoderedza kushushikana, zvinhu zvinonyaradza, uye zvinhu zvemararamiro evechidiki nevakuru zvakafanana.
Kuwedzera kwe "kushandiswa kwemanzwiro" kunomiririra shanduko huru muhukama pakati pemutengi nechigadzirwa: vanhu vava kutenga kwete zvinoitwa netoyi chete (basa rayo) asiwo kuti inoita kuti vanzwe sei (kunzwa kwayo).
Purazi inotungamirwa nedhizaini: Kubva pamabheya ekutanga kusvika kumashoko etsika
Chizvarwa chitsva chematoyi epamusoro-soro chakasiyana nekare kare nemabheya ekare. Pamutambo weShenzhen, varatidziri vakaratidza zvidhori zvepamusoro-soro zvakashongedzwa nezvinhu zvetsika zvisingabatike, zvinosanganisira kusona nemaoko uye mifananidzo yechinyakare yechiChinese. Zvigadzirwa izvi zve "premium plush" - zvaishandiswa sezvinhu zveunyanzvi kupfuura zvekutambisa zvevana - zvakakwezva kufarira kukuru kubva kuvatengi vekuSoutheast Asia neMiddle East.
Kubatanidzwa netsika dzechivanhu
Matoyi epamusoro-soro ari kuwedzera kubatanidzwa netsika dzechinyakare dzechinyakare. Makambani emhando dzepamusoro-soro akadai sePOP MART ne52TOYS akaisa plush mumaportfolio avo ezvigadzirwa sekuwedzera kwemaIP avo akavakirwa pahunhu. Kune vanounganidza, vhezheni yepamusoro-soro yehunhu hwaunofarira hweIP inowanzo shandiswa sechinyakare chePVC kana vinyl art toy.
Tarisiro yemusika
Sekureva kweiiMedia Research, hukuru hwe "hupfumi hwemanzwiro" hweChina—hunotsanangurwa sekushandiswa kwemari nevatengi kunokonzerwa nekugutsikana kwepfungwa kwete zvinodiwa zvemuviri chete—hunotarisirwa kukura kubva paRMB 2.7 trillion muna 2025 kusvika paRMB 4.6 trillion panosvika 2029. Mukati mehupfumi hwemanzwiro hwakakura uhwu, matoyi epamusoro anoumba chimwe chezvikamu zvezvigadzirwa zviri nyore kuwana uye zviri kukura nekukurumidza.
Kurira kwenyika yose
Kuwedzera kwe147% kwenzvimbo dzekuratidzira zvinhu zvemhando yepamusoro pa2026 Shenzhen Toy Fair hakusi chinhu chega chega chiri kuitika munyika—zvinoratidza shanduko yemamiriro ezvinhu zvinofarirwa nevatengi pasi rose. Mumisika ine mari yakawanda muNorth America, Europe, neEast Asia, vanhu vakuru vari kutenga matoyi emhando yepamusoro sezvipo kune vamwe vakuru, sevashandi vepahofisi mumahofisi epamba (maitiro anokurumidza kuwedzerwa nekuwedzera kwemabasa ari kure), uye se "zvinhu zvinonyaradza" zvinounganidzwa zvekuratidzwa pamasherufu pamwe chete nemifananidzo yevagadziri nemifananidzo yemifananidzo.
Kubva muchikamu chakakosha chinobatanidzwa nevana vadiki kusvika kune "chinhu chinoshandiswa pamanzwiro" chezera rose, matoyi epamusoro-soro akabudirira kuzvigadzira patsva muna 2026. Uye shoko revatengi vepasi rose harisi rekuti: kuwedzera kwepamusoro-soro hakusi kungoerekana kwaitika kwenguva pfupi - chikamu chekuchinja kukuru kwemaitiro evatengi pasi rese vanoshandisa mari pamatoyi.
Nguva yekutumira: Chikumi-08-2026
