Kuchengetedzeka, dzidzo yeSTEM, kubatanidzwa kweAI, uye zvinhu zvine hushamwari nezvakatipoteredza ndizvo zvinhu zvinonyanya kuita sarudzo kune vatengi vepasi rose muna 2026. Data kubva kuIIMedia neGlobal Market Insights rinoratidza kuwedzera kwekuda kwematoyi akangwara, akachengeteka, uye ane girini.
Sezvo mwaka wekutsvaga matoyi wa2026 wasvika pakakwirira, zvinhu zvina zvakakosha zvabuda sezvinhu zvakakosha mukusarudza kwevatengi pasi rose: kuchengetedzeka & kuvimbiswa kwemhando; STEM/kukosha kwedzidzo; kubatanidzwa kweAI/tekinoroji; uye kuchengetedzeka kwezvakatipoteredza.
Kuchengetedzwa kutanga, nguva dzose
Muongororo dzakawanda dzepasi rose uye kubvunzurudzwa kwevatengi vekutengeserana, kuchengetedzeka kunogara kuri chinhu chinonyanya kukosha pakutenga. Ongororo yevatengi ye2026 kuChina yakaitwa neiiMedia Research yakawana kuti "kuchengetedzeka, njere, uye kugona kutenga" zvinoumba zvinhu zvitatu zvinotarisirwa pamatoyi eAI, kuchengetedzeka uye mhando zviri izvo zvinonyanya kukonzera sarudzo dzekupedzisira dzekutenga. Kunyanya, 25.57% yevatengi vakaongororwa vakaona "kuchengetedzeka kwakanyanya (zvinhu zvisina chepfu, hapana njodzi dzekuchengetedza, dzakakodzera vana)" sehunhu hwakakosha hwetoyi yemhando yepamusoro.
Zvinodiwa pakudzidzisa STEM
Chinodiwa chechipiri chikuru ndechekukosha kwedzidzo—kunyanya, matoyi anotsigira kudzidza kwesainzi, tekinoroji, mainjiniya, uye masvomhu (STEM). Mordor Intelligence inofanotaura kuti musika wepasi rose wematoyi edzidzo uchakura pa8.51% CAGR pakati pa2026 na2031, zvichikonzerwa nezvinhu zvitatu zvakakosha: dhizaini yemitambo yakavakirwa pauchapupu; matoyi akasanganiswa anogoneswa neAI; uye kubatanidzwa nekukurumidza kwekodhi nemarobhoti muzvidzidzo zvechikoro munyika dzakawanda dzakabudirira.
Kubatanidzwa kweAI semusiyano wemakwikwi
Chikamu chechitatu iAI nehunyanzvi hwekugadzira zvinhu. Ongororo yevatengi ya2026 yakawana kuti 28.94% yevatengi vakaisa "kukwezva kwakasimba kwetekinoroji (kubatanidzwa kweAI, chitarisiko chemazuva ano chinotungamirirwa netekinoroji uye mashandiro ayo)" sehunhu hwakakurumbira hwematoyi eAI mupfungwa dzavo, nepo mushumo weGlobal Market Insights wakafungidzira kuti musika wematoyi wepasi rose uchawedzera kubva
120.5 bhiriyoni muna 2025 kusvika 212.0 bhiriyoni panosvika 2035—paCAGR ye5.8%—nekubatanidzwa kwetekinoroji (AI/AR/VR) uye kuenderera mberi kwehupfumi sezvinhu zviviri zvikuru zvinosimudzira kukura.
Kugara kwenguva refu sechinhu chikuru chinosimudzira kutenga
Chinhu chechina ndechekuchengetedza nharaunda. Mushumo weindasitiri unoratidza kuti 83% yevatengi veGeneration Z ikozvino vanoisa kuchengetedza nharaunda sechinhu chikuru mukusarudza kwavo kutenga—nhamba yakakwira zvakanyanya mumakore maviri apfuura. Pamitambo mikuru yematoyi muna 2026, zvinhu zvisingakuvadzi nharaunda, mapurasitiki asina chepfu akavakirwa pamhuka, uye kurongedza kusina mapurasitiki kwakakodzera zvitupa zvezvakatipoteredza zvinounza kufarira kukuru kubva kune vatengi vekunze.
Kune indasitiri yepasi rose yematoyi muna 2026, pfungwa yekuti "unofanira kuva nayo" ine zvinhu zvina: kuchengetedzeka kwaunogona kuvimba nako, dzidzo yaunogona kuyera, tekinoroji inovandudza pane kutsiva kutamba, uye kuchengetedzeka kunoratidza kuzvipira kwakafanana kune ramangwana repasi.
Nguva yekutumira: Chikunguru-06-2026
