Mai i ngā pouaka matapo i ahu mai i te kanikani raiona a Lingnan ki te angitu o Labubu puta noa i te ao, kei te toa ngā taonga takaro ahurea rongonui o Haina i ngā ngākau o te ao katoa. I piki ake ngā hoko i te Shenzhen Toy Fair 2026.
SHENZHEN – Kua rerekē haere te kōrero mō ngā "taonga tākaro Hainamana". Kāore i te kiia ko ngā hua OEM anake i hangaia i roto i te rahinga mō ngā waitohu o te Hauāuru, engari kua piki haere te uara o ngā taonga tākaro i ahu mai i Haina hei hua ahurea motuhake – me te piki haere o te tokomaha o ngā kaikohi o te ao e rapu ana i a rātou. I kitea whānuitia tēnei āhuatanga hou i te 38 o ngā Huihuinga Taonga Tākaro me te Ahurea Pāpori o Shenzhen (Paenga-whāwhā 2026).
Te aranga ake o ngā IP "Guochao" (āhua ā-motu Hainamana)
Kāore he wāhi i kitea nuitia ai tēnei panonitanga i tua atu i te wāhanga ahurea rongonui ("chaowan") o te whakaaturanga. E ai ki ngā raraunga mana i whakahuatia puta noa i ngā pāpāho maha
ngā toa hokohoko, kua tino whānui te wāhi whakaaturanga ahurea rongonui mai i te whare kotahi ki ngā whare e toru e hono tahi ana, e tohu ana i tētahi tihi hou o te aroaro me te hiranga o te wāhanga arumoni.
I taua wā tonu, i kukume mai ngā taonga takaro "Guochao" — arā, te momo ā-motu Hainamana — i te aro nui o te ao. I whakarewahia e tētahi waitohu ahurea rongonui o Shenzhen tētahi raupapa pouaka matapo i ahu mai i te ahurea kanikani raiona tuku iho a Lingnan. I te rā tuatahi anake, e toru ngā kaihoko rerekē mai i te Hononga o Amerika i tuku ota i te wā kotahi mō te hua, me te whakaahua he "hoahoa ahurei, he kī tonu i te kōrero pono Hainamana, e whakapono ana mātou ka tino pārekareka ki ngā taiohi o te rohe".
Ka whakamanahia te ia e ngā raraunga kaweake
E kitea ana hoki te panonitanga i roto i ngā raraunga hokohoko mana. I piki ake te maha o ngā kaihoko o tāwāhi kua rēhitatia i mua i te whakaaturanga Shenzhen mā te 137.5% i ia tau, me ngā kaihoko mai i te neke atu i te 52 whenua i tae mai. Ko te nuinga o tēnei tono e piki haere ana kei Amerika Te Raki, Ūropi, me Āhia ki te Tonga-mā-rāwhiti, kei reira ngā IP ahurea rongonui Hainamana e piki haere ana te uru atu ki ngā hongere hokohoko matua.
Ngā taonga tākaro parakore: Mai i ngā taonga tākaro a ngā tamariki ki ngā "taonga kare ā-roto" mō ngā reanga katoa
I roto i te wāhanga ahurea rongonui whānui, ko ngā taonga tākaro papai te tino tipu nui. I ia tau, i piki ake te wāhi whakaaturanga i tohaina mō ngā taonga tākaro papai ki te 147% i te Shenzhen Toy Fair. E kī ana ngā kaitātari ahumahi ko tēnei pikinga tere he "huringa nui o te arorau a te kaihoko," me te kī kua whanake ngā taonga tākaro papai mai i te "mō ngā tamariki anake" ki te "taonga kai kare ā-roto mō ngā reanga katoa."
Te rahi o te mākete me ngā matapae
E ai ki ngā whakatau tata a te Guangdong Toy Association (GTIA), i eke te mākete taonga tākaro ahurea rongonui o Haina ki te RMB 87.97 piriona i te tau 2025, ā, i eke ki te 21% te tere tipu, ā, mō te wā tuatahi ka hipa ake i ngā taonga tākaro tuku iho i roto i te uara mākete katoa. E matapaetia ana e taua ahumahi anō te uara mākete katoa o ngā taonga tākaro ahurea rongonui o Haina ki te RMB 110.1 piriona i te tau 2026, me te tipu ā-tau neke atu i te 20%.
Ngā kōrero angitu o te ao: Labubu me tua atu
Ko Labubu, tētahi o ngā IP Hainamana tino angitu tae noa ki tēnei wā, kua nui ake i te RMB 10 piriona te moni whiwhi kua puta mai i roto i tana putea hua, ā, neke atu i te 40% o te moni whiwhi katoa e ahu mai ana i ngā mākete o te ao. Ko te mea e motuhake ai a Labubu ko tōna kaha ki te whakarite ki ngā hiahia kare ā-roto o te ao—te kohikohi, te ātaahua, me te whakaaturanga whaiaro—me te pupuri tonu i te takenga mai o te ataahua Hainamana.
Mai i Shenzhen ki Shanghai me tua atu, mai i ngā pouaka matapo kanikani raiona Lingnan ki ngā kaikohi o te ao o Labubu, kua tino tae mai ngā "taonga tākaro ahurea rongonui Hainamana" ki te atamira o te ao—ehara i te mea he "hua rerekē iti te utu" engari he hua e hiahiatia ana, e whai pānga ana ki te ahurea.
Wā tuku: Mei-26-2026
