Kuva ku masanduku y’amatwi yahumetswe n’intare ya Lingnan kugeza ku ntsinzi ya Labubu ku isi, ibikinisho by’umuco wa pop by’Abashinwa biri kwigarurira imitima ku isi yose. Igurishwa ry’ibikinisho bya Shenzhen Toy Fair 2026 ryazamutse cyane.
SHENZHEN – Inkuru ivuga ku "bikinisho by'Abashinwa" yahindutse cyane. Ntibikiri gusa ibicuruzwa bya OEM byakorewe ku bwinshi ku bicuruzwa byo mu Burengerazuba bw'isi, ibikinisho bikomoka mu Bushinwa ubu birushaho guhabwa agaciro nk'ibicuruzwa by'umuco bitandukanye mu buryo bwabyo—aho umubare w'abakusanya mpuzamahanga ukomeje kwiyongera babishakisha. Iyi nkuru nshya yagaragajwe byuzuye mu imurikagurisha rya 38 rya Shenzhen Toy & Pop Culture (Mata 2026).
Izamuka rya "Guochao" (uburyo bw'igihugu cy'Ubushinwa) IPs
Nta handi hantu iyi mpinduka yagaragaye cyane kurusha mu gice cy'umuco wa pop ("chaowan") cy'iri murikagurisha. Dukurikije amakuru yemewe yavuzwe mu bitangazamakuru byinshi.
Mu maduka, agace k'imurikagurisha ry'umuco ugezweho karagutse cyane kava ku cyumba kimwe kigera ku cyumba kimwe kijya ku cyumba kimwe kigizwe n'amazu atatu ahujwe, bikaba ari ikimenyetso gishya cy'ubwiza bw'iki cyiciro n'akamaro kacyo mu bucuruzi.
Hagati aho, ibikinisho bya "Guochao" — cyangwa imiterere y'igihugu cy'Abashinwa — byakuruye abantu benshi mpuzamahanga. Imwe mu masosiyete azwi cyane yo muri Shenzhen yatangije urukurikirane rw'amasanduku y'abantu batabona yahumetswe n'umuco gakondo w'intare wa Lingnan. Ku munsi wa mbere gusa, abaguzi batatu batandukanye bo muri Leta Zunze Ubumwe za Amerika batumije icyarimwe icyo gicuruzwa, bavuga ko "cyakozwe mu buryo bwihariye kandi cyuzuye inkuru nyayo z'Abashinwa, twizera ko kizashimisha cyane urubyiruko rwo muri ako gace".
Amakuru yo kohereza mu mahanga yemeza uko ibintu byifashe
Impinduka igaragara kandi mu makuru yemewe y’ubucuruzi. Umubare w’abaguzi bo mu mahanga biyandikishije mbere mu imurikagurisha rya Shenzhen wazamutseho 137.5% uko umwaka utashye, aho abaguzi baturutse mu bihugu birenga 52 bitabiriye. Igice kinini cy’ubu bucuruzi bwiyongera cyane kiri muri Amerika ya Ruguru, i Burayi, no mu majyepfo y’uburasirazuba bwa Aziya, aho abashinwa bagaragaza umuco w’ubuhanzi mu Bushinwa bagenda binjira mu nzira z’ubucuruzi zisanzwe.
Ibikinisho by'abana bigezweho: Kuva ku bikinisho by'abana kugeza ku "bintu by'amarangamutima" by'imyaka yose
Mu cyiciro cyagutse cy’umuco uzwi cyane, ibikinisho bya plush byagaragaje iterambere rikomeye cyane. Umwaka ku wundi, agace k’imurikagurisha kagenewe ibikinisho bya plush kiyongereyeho 147% mu imurikagurisha rya Shenzhen Toy. Abasesenguzi b’inganda bavuga ko iri zamuka rikomeye ryatewe n’"impinduka zikomeye mu mikoreshereze y’ibicuruzwa," bavuga ko ibikinisho bya plush byahindutse kuva ku "bigenewe abana gusa" bikagera ku "bicuruzwa by’amarangamutima ku bantu b’ingeri zose."
Ingano y'isoko n'ibiteganyijwe
Dukurikije ibipimo byatanzwe n’ishyirahamwe ry’ibikinisho bya Guangdong (GTIA), isoko ry’ibikinisho by’umuco wa pop mu Bushinwa ryageze kuri miliyari 87.97 z’ama-ruble mu 2025, rigera ku gipimo cy’izamuka rya 21%, rigaca hejuru y’ibikinisho gakondo ku nshuro ya mbere. Inganda zimwe ziteganya ko agaciro k’ibikinisho by’umuco wa pop mu Bushinwa kazagera kuri miliyari 110.1 z’ama-ruble mu 2026, aho izamuka ryabyo rirenga 20%.
Inkuru z'intsinzi mpuzamahanga: Labubu n'ahandi
Labubu, imwe mu ikoranabuhanga ry’ikoranabuhanga ry’Abashinwa ryatsinze cyane kugeza ubu, yinjije amafaranga arenga miliyari 10 z’ama-ruble mu bicuruzwa byayo, amasoko mpuzamahanga yinjiza arenga 40% by’amafaranga yose yinjira. Igituma Labubu idasanzwe ni ubushobozi bwayo bwo guhuza n’ibyo abantu bose bakeneye mu buryo bw’amarangamutima—uburyo bwo gukusanya amakuru, ubwiza, n’uburyo umuntu agaragara—mu gihe igumana umwimerere wayo udasanzwe w’Ubushinwa.
Kuva muri Shenzhen kugera muri Shanghai n'ahandi, kuva ku masanduku y'imbyino y'intare ya Lingnan kugeza ku bakusanya ibicuruzwa ba Labubu ku isi, "ibikinisho by'umuco w'Abashinwa" byageze ku rwego rw'isi - atari "uburyo buhendutse" ahubwo nk'ibicuruzwa byifuzwa kandi bifitanye isano n'umuco mu buryo bwabyo bwite.
Igihe cyo kohereza: Gicurasi-26-2026
