Kusukela kumabhokisi angaboni aphefumulelwe ngumdanso wezingonyama zaseLingnan kuya empumelelweni yomhlaba wonke kaLabubu, amathoyizi esiko le-pop laseShayina awina izinhliziyo emhlabeni jikelele. Ukuthengiswa kwanda eShenzhen Toy Fair ngo-2026.
ISHENZHEN – Indaba ephathelene “namathoyizi aseShayina” isishintshe kakhulu. Njengoba ingasabhekwa njengemikhiqizo ye-OEM eyenziwe ngobuningi bemikhiqizo yaseNtshonalanga, amathoyizi avela eShayina manje asebhekwa njengemikhiqizo yamasiko ehlukile ngokwawo—enenani elikhulayo labaqoqi bamazwe ngamazwe abawafuna ngentshiseko. Leli qiniso elisha labonakala ngokugcwele ku-38th Shenzhen Toy & Pop Culture Fair (Ephreli 2026).
Ukuvela kwama-IP e-“Guochao” (isitayela sesizwe saseShayina)
Akukho ndawo lapho lolu shintsho lwalubonakala khona kakhulu kunasesigabeni se-pop culture (“chaowan”) salo mbukiso. Ngokusho kwedatha esemthethweni ecashunwe emithonjeni eminingi yezindaba
Ezitolo ezinkulu, indawo yombukiso wesiko elidumile ikhule kakhulu isuka ehholo elilodwa yaya emahholo amathathu axhumene, okuphawula iqophelo elisha lokuba khona kwesigaba kanye nokubaluleka kwaso kwezentengiselwano.
Phakathi naleso sikhathi, amathoyizi e-“Guochao” — noma isitayela sesizwe saseShayina — adonsele isithakazelo esikhulu emhlabeni wonke. Olunye uhlobo lwe-pop culture olusekelwe eShenzhen lwaqala uchungechunge lwebhokisi elingaboni oluphefumulelwe isiko lomdanso wengonyama wendabuko kaLingnan. Ngosuku lokuqala kuphela, abathengi abathathu abahlukene abavela e-United States bafaka ama-oda ngesikhathi esisodwa alo mkhiqizo, bewuchaza ngokuthi “waklanywa ngendlela ehlukile futhi ugcwele izindaba zaseShayina eziyiqiniso, esikholelwa ukuthi zizothinta kakhulu intsha yendawo”.
Idatha yokuthumela ngaphandle iqinisekisa ukuthambekela
Lolu shintsho luyabonakala futhi kudatha yokuhweba esemthethweni. Inani labathengi baphesheya ababhaliswe kusengaphambili embukisweni waseShenzhen lenyuke ngo-137.5% unyaka nonyaka, kanti abathengi abavela emazweni angaphezu kwama-52 baya khona. Ingxenye enkulu yalesi sidingo esikhulayo igxile eNyakatho Melika, eYurophu, naseNingizimu-mpumalanga ye-Asia, lapho ama-IP esiko elidumile laseShayina eqhubeka nokungena eziteshini zokuthengisa ezivamile.
Amathoyizi athambile: Kusukela ezintweni zokudlala zezingane kuya “ezintweni ezithinta imizwa” zabantu abadala bonke
Ngaphakathi kwesigaba esibanzi samasiko athandwayo, amathoyizi athambile abonise ukukhula okukhulu kakhulu. Unyaka nonyaka, indawo yombukiso eyabelwe amathoyizi athambile ikhuphuke ngo-147% eShenzhen Toy Fair. Abahlaziyi bemboni bathi lokhu kukhula okukhulu "kuwushintsho olukhulu endleleni abathengi abacabanga ngayo," bephawula ukuthi amathoyizi athambile ashintshe kusukela "ezinganeni kuphela" kuya "ezimpahla ezisetshenziswa ngokomzwelo zabo bonke ubudala."
Usayizi wemakethe kanye nokubikezela
Ngokusho kwezilinganiso ezivela kwi-Guangdong Toy Association (GTIA), imakethe yamathoyizi e-pop culture yaseShayina ifinyelele ku-RMB 87.97 billion ngo-2025, yafinyelela izinga lokukhula elingu-21% futhi yadlula amathoyizi endabuko ngenani eliphelele lemakethe okokuqala. Imboni efanayo ilinganisela ukuthi inani eliphelele lemakethe lamathoyizi e-pop culture yaseShayina lizofinyelela ku-RMB 110.1 billion ngo-2026, kanti ukukhula konyaka kudlula u-20%.
Izindaba zempumelelo zomhlaba wonke: Labubu nangale kwalokho
I-Labubu, enye yezindlela zokuxhumana ze-IP zaseShayina eziphumelele kakhulu kuze kube manje, ikhiqize imali engenayo engaphezu kwezigidigidi eziyi-10 zamaRandi kulo lonke iphothifoliyo yayo yomkhiqizo, kanti izimakethe zomhlaba wonke zenza imali engaphezu kuka-40% yenani eliphelele lemali engenayo. Okwenza i-Labubu ihluke yikhono layo lokuvumelana nezidingo zomzwelo zomhlaba wonke—ukuqoqwa, ubuhle, kanye nokubonakaliswa komuntu siqu—ngenkathi igcina imvelaphi yobuhle yaseShayina ehlukile.
Kusukela eShenzhen kuya eShanghai nangale kwalokho, kusukela emabhokisini okubuka amabhubesi e-Lingnan kuya kubaqoqi bomhlaba wonke baseLabubu, “amathoyizi esiko le-pop yaseShayina” asefinyelele esigabeni somhlaba—hhayi “njengezinye izindlela ezingabizi kakhulu” kodwa njengemikhiqizo efiselekayo, ethinta amasiko ngokwawo.
Isikhathi sokuthunyelwe: Meyi-26-2026
