Ukususela kwiibhokisi ezingaboniyo eziphefumlelwe ngumdaniso wengonyama yaseLingnan ukuya kwimpumelelo kaLabubu kwihlabathi liphela, amathoyizi enkcubeko ethandwayo yaseTshayina aphumelela iintliziyo kwihlabathi liphela. Intengiso inyukile kwiShenzhen Toy Fair ka-2026.
ISHENZHEN – Ibali elijikeleze “amathoyizi aseTshayina” liye latshintsha kakhulu. Alisajongwa njengeemveliso ze-OEM ezenziwe ngobuninzi kwiibhrendi zaseNtshona, amathoyizi avela eTshayina ngoku axatyiswa ngakumbi njengeemveliso zenkcubeko ezahlukeneyo ngokwazo—kunye nenani elikhulayo labaqokeleli bamazwe ngamazwe abazifunayo ngolangazelelo. Le nyaniso intsha yaboniswa ngokupheleleyo kwi-38th Shenzhen Toy & Pop Culture Fair (Aprili 2026).
Ukwanda kwee-IP ze-“Guochao” (isitayile sesizwe saseTshayina)
Akukho ndawo apho olu tshintsho lubonakale khona ngaphezu kwecandelo lenkcubeko ye-pop ekhulayo ("chaowan"). Ngokwedatha esemthethweni ecatshulwe kwiindaba ezininzi
Kwiindawo zokubonisa inkcubeko ethandwayo, indawo yomboniso wenkcubeko ethandwayo ikhule kakhulu ukusuka kwiholo enye ukuya kwiiholo ezintathu ezidibeneyo, nto leyo ebonisa incopho entsha kubukho nokubaluleka kwecandelo kwezorhwebo.
Okwangoku, izinto zokudlala ze-“Guochao” — okanye isitayile sesizwe saseTshayina—zitsale umdla omkhulu kwihlabathi liphela. Olunye uphawu lwenkcubeko ye-pop oluseShenzhen lwaqalisa uthotho lweebhokisi ezingabonakaliyo eziphefumlelwe yinkcubeko yomdaniso wengonyama yesintu kaLingnan. Ngosuku lokuqala kuphela, abathengi abathathu abahlukeneyo abavela eMelika babeka iiodolo ngaxeshanye zemveliso, beyichaza njenge “yenzelwe ngokukodwa kwaye igcwele amabali enyaniso aseTshayina, esikholelwa ukuba aya kuvakala kakhulu kulutsha lwasekuhlaleni”.
Idatha yokuthumela ngaphandle iqinisekisa le ndlela
Olu tshintsho luyabonakala nakwidatha yorhwebo olusemthethweni. Inani labathengi bamanye amazwe ababhalise kwangaphambili kwimboniso yaseShenzhen linyuke nge-137.5% unyaka nonyaka, abathengi abavela kumazwe angaphezu kwama-52 besiya. Uninzi lwale mfuno ikhulayo lugxile eMntla Melika, eYurophu, nakuMzantsi-mpuma we-Asia, apho ii-IP zenkcubeko ethandwayo yaseTshayina ziya zingena ngakumbi kwiindlela zokuthengisa eziphambili.
Izinto zokudlala ezithambileyo: Ukususela kwizinto zokudlala zabantwana ukuya "kwizinto zeemvakalelo" zabantu abadala bonke
Kwicandelo lenkcubeko ethandwayo ngokubanzi, amathoyizi athambileyo abonise ukukhula okukhulu. Unyaka nonyaka, indawo yomboniso eyabelwe amathoyizi athambileyo inyuke nge-147% kwiShenzhen Toy Fair. Abahlalutyi beli shishini bathi oku kunyuka okukhulu "kutshintsho olukhulu kwingqiqo yabathengi," bephawula ukuba amathoyizi athambileyo aguqukele ekubeni "abantwana kuphela" ukuya "kwiimpahla ezisetyenziswa ngokweemvakalelo zabo bonke ubudala."
Ubungakanani bemarike kunye noqikelelo
Ngokweqikelelo oluvela kwiGuangdong Toy Association (GTIA), imakethi yamathoyizi enkcubeko ye-pop ifikelele kwi-RMB 87.97 yeebhiliyoni ngo-2025, ifikelela kwinqanaba lokukhula nge-21% kwaye idlula amathoyizi emveli ngexabiso lilonke lemarike okokuqala. Eli shishini liqikelela ukuba ixabiso lilonke lemarike lamathoyizi enkcubeko ye-pop yaseTshayina liza kufikelela kwi-RMB 110.1 yeebhiliyoni ngo-2026, kunye nokukhula konyaka okungaphezulu kwe-20%.
Amabali empumelelo yamazwe ngamazwe: eLabubu nangaphaya
ILabubu, enye yezona IPs zaseTshayina ziphumeleleyo ukuza kuthi ga ngoku, ifumene ingeniso engaphezulu kwe-RMB 10 yeebhiliyoni kwipotifoliyo yayo yemveliso, kunye neemarike zamazwe ngamazwe ezithatha ngaphezulu kwe-40% yengeniso iyonke. Okwenza iLabubu yahluke kukukwazi kwayo ukuhambelana neemfuno zeemvakalelo zehlabathi—ukuqokelelwa, ubuhle, kunye nokubonakaliswa komntu—ngelixa igcina imvelaphi yayo yobuhle yaseTshayina eyahlukileyo.
Ukususela eShenzhen ukuya eShanghai nakwezinye iindawo, ukusuka kwiibhokisi zeemfama zomdaniso wengonyama yaseLingnan ukuya kubaqokeleli behlabathi baseLabubu, “amathoyizi enkcubeko yaseTshayina” afikelele kwinqanaba lehlabathi—kungekhona “njengezinye iindlela ezingabizi kakhulu” kodwa njengeemveliso ezinqwenelekayo nezihambelana nenkcubeko ngokwazo.
Ixesha leposi: Meyi-26-2026
