Laga soo bilaabo sanduuqyada indhoolayaasha ee ku dhiirigeliyay qoob-ka-ciyaarka libaaxa Lingnan ilaa guusha caalamiga ah ee Labubu, alaabta carruurtu ku ciyaarto ee dhaqanka pop-ka ee Shiinaha ayaa ku guuleysanaya quluubta adduunka oo dhan. Iibku wuxuu kor u kacay Bandhigga Alaabada Carruurtu ku Ciyaarto ee Shenzhen 2026.
SHENZHEN – Sheekada ku saabsan "alaabta carruurtu ku ciyaarto ee Shiinaha" ayaa isbeddel aasaasi ah lagu sameeyay. Hadda looma arko oo keliya alaabada OEM ee loo sameeyay noocyada reer galbeedka, alaabta carruurtu ku ciyaarto ee ka soo jeeda Shiinaha ayaa hadda si isa soo taraysa loogu qiimeeyaa inay yihiin alaabo dhaqameed oo kala duwan - iyadoo tiro sii kordheysa oo ururiyayaal caalami ah ay si xamaasad leh u raadinayaan. Xaqiiqadan cusub waxay si buuxda u soo bandhigtay Carwada Dhaqanka Toy & Pop ee 38-aad ee Shenzhen (Abriil 2026).
Soo ifbixidda cinwaannada IP-yada ee "Guochao" (qaabka qaranka Shiinaha)
Isbeddelkan meelna ugama muuqan marka loo eego qaybta dhaqanka pop-ka ee carwada ("chaowan"). Sida laga soo xigtay xogta rasmiga ah ee laga soo xigtay warbaahinta kala duwan.
Goobaha lagu iibiyo alaabta, goobta bandhigga dhaqanka pop-ka ayaa si weyn uga fidday hal hool ilaa saddex hool oo isku xiran, taasoo calaamad u ah meel cusub oo ka mid ah joogitaanka qaybta iyo muhiimadda ganacsi.
Dhanka kale, alaabta carruurtu ku ciyaarto ee "Guochao" - ama qaabka qaranka Shiinaha - waxay soo jiidatay xiiso caalami ah oo xooggan. Mid ka mid ah noocyada dhaqanka pop-ka ee fadhigeedu yahay Shenzhen ayaa soo bandhigtay taxane sanduuq indho la'aan ah oo uu dhiirrigeliyay dhaqanka qoob-ka-ciyaarka libaaxa ee dhaqanka Lingnan. Maalintii ugu horreysay oo keliya, saddex iibsadayaal oo kala duwan oo ka yimid Mareykanka ayaa dalabyo isku mar ah u sameeyay badeecada, iyagoo ku tilmaamay "mid si gaar ah loogu talagalay oo ka buuxa sheeko-xariir Shiinees ah oo dhab ah, taas oo aan aaminsanahay inay si xooggan ula jaanqaadi doonto dhalinyarada maxalliga ah".
Xogta dhoofinta ayaa xaqiijinaysa isbeddelka
Isbeddelkan ayaa sidoo kale ka muuqda xogta ganacsiga rasmiga ah. Tirada iibsadayaasha dibadda ee hore looga diiwaan geliyay carwada Shenzhen ayaa kor u kacday 137.5% sanadba sanadka ka dambeeya, iyadoo iibsadayaasha ka kala yimid in ka badan 52 waddan ay ka soo qayb galeen. Baahidan sii kordheysa ayaa inta badan ku badan Waqooyiga Ameerika, Yurub, iyo Koonfur-bari Aasiya, halkaas oo IP-yada dhaqanka pop-ka ee Shiinaha ay si isa soo taraysa u soo galayaan kanaallada tafaariiqda ee caadiga ah.
Alaabta carruurtu ku ciyaarto ee jilicsan: Laga soo bilaabo waxyaabaha carruurtu ku ciyaarto ilaa "badeecadaha shucuureed" ee da' kasta leh
Qaybta dhaqanka pop-ka ee ballaaran, alaabta carruurtu ku ciyaarto ee raaxada leh ayaa soo bandhigtay kobaca ugu badan. Sannadba sannadka ka dambeeya, goobta bandhigga ee loo qoondeeyay alaabta carruurtu ku ciyaarto ee raaxada leh ayaa kor u kacday 147% Carwada Alaabada ee Shenzhen. Falanqeeyayaasha warshadaha waxay ku tilmaamaan kororkan weyn "isbeddel qoto dheer oo ku yimid macquulka macaamiisha," iyagoo xusaya in alaabta carruurtu ku ciyaarto ee raaxada leh ay ka soo baxeen "si gaar ah carruurta" una soo baxeen "alaabta isticmaalka shucuurta ee da' kasta."
Cabbirka suuqa iyo saadaasha
Sida laga soo xigtay qiyaaso ka soo baxay Ururka Ciyaaraha ee Guangdong (GTIA), suuqa alaabta lagu ciyaaro ee dhaqanka pop-ka ee Shiinaha ayaa gaaray RMB 87.97 bilyan sannadkii 2025, taasoo gaartay heer kobac 21% ah, waxayna markii ugu horreysay ka sarreysay alaabta lagu ciyaaro ee dhaqanka ee qiimaha guud ee suuqa. Isla warshadahaas ayaa qiyaasaya in qiimaha guud ee suuqa ee alaabta lagu ciyaaro ee dhaqanka pop-ka ee Shiinaha uu gaari doono RMB 110.1 bilyan sannadka 2026, iyadoo kobaca sanadlaha ah uu ka badan yahay 20%.
Sheekooyinka guusha caalamiga ah: Labubu iyo wixii ka dambeeya
Labubu, oo ka mid ah shirkadaha ugu guulaha badan Shiinaha ilaa hadda, ayaa soo saaray in ka badan RMB 10 bilyan oo dakhli ah dhammaan faylalka wax soo saarka, iyadoo suuqyada caalamiga ah ay ka badan yihiin 40% dakhliga guud. Waxa ka dhigaya Labubu mid gaar ah waa awooddeeda ay kula jaanqaadi karto baahiyaha shucuureed ee guud - ururinta, quruxda, iyo muujinta shaqsiyeed - iyadoo ilaalinaysa asal bilicsan oo Shiineys ah oo gaar ah.
Laga bilaabo Shenzhen ilaa Shanghai iyo wixii ka dambeeya, laga bilaabo sanduuqyada indhoolayaasha qoob-ka-ciyaarka libaaxa ee Lingnan ilaa ururiyaha caalamiga ah ee Labubu, "alaabta carruurtu ku ciyaarto ee dhaqanka pop-ka ee Shiinaha" ayaa si adag u soo galay masraxa adduunka - maaha "beddello qiimo jaban" laakiin waa badeecado la jecel yahay oo dhaqan ahaan u muuqda.
Waqtiga boostada: Maajo-26-2026
