Kuyambira mabokosi akhungu opangidwa ndi kuvina kwa mkango wa Lingnan mpaka kupambana kwa Labubu padziko lonse lapansi, zoseweretsa zachikhalidwe cha pop zaku China zikukopa mitima padziko lonse lapansi. Malonda adakwera kwambiri pa Shenzhen Toy Fair 2026.
SHENZHEN – Nkhani yokhudza "zoseweretsa zaku China" yasintha kwambiri. Sikuti imaonedwanso ngati zinthu zopangidwa ndi OEM zokha zopangidwa ndi makampani akumadzulo, zoseweretsa zochokera ku China tsopano zikuonedwa ngati zinthu zachikhalidwe zosiyana—ndipo anthu ambiri ochokera kumayiko ena akuzifunafuna mwachidwi. Chowonadi chatsopanochi chinawonetsedwa mokwanira pa Chiwonetsero cha 38 cha Shenzhen Toy & Pop Culture (Epulo 2026).
Kukwera kwa ma IP a "Guochao" (kalembedwe ka dziko la China)
Palibe kwina kulikonse komwe kusinthaku kunaonekera bwino kuposa gawo la chikhalidwe cha pop ("chaowan") cha chiwonetserochi. Malinga ndi deta yovomerezeka yomwe yatchulidwa m'manyuzipepala ambiri
Malo owonetsera zisudzo zachikhalidwe cha anthu otchuka awonjezeka kwambiri kuchoka pa holo imodzi kufika pa maholo atatu olumikizana, zomwe zikusonyeza kuti gululi lafika pachimake komanso kufunika kwa malonda.
Pakadali pano, zoseweretsa za "Guochao" — kapena zamtundu wa dziko la China — zinakopa chidwi cha mayiko ambiri. Kampani ina ya ku Shenzhen yodziwika bwino ya nyimbo za pop inayambitsa mndandanda wa zinthu zobisika zomwe zinauziridwa ndi chikhalidwe cha kuvina cha mkango cha Lingnan. Pa tsiku loyamba lokha, ogula atatu ochokera ku United States adayika maoda nthawi imodzi a chinthucho, ponena kuti "chopangidwa mwapadera komanso chodzaza ndi nkhani zenizeni zaku China, zomwe tikukhulupirira kuti zidzakhudza kwambiri achinyamata am'deralo".
Deta yotumizira kunja imatsimikizira zomwe zikuchitika
Kusinthaku kukuwonekeranso mu deta yovomerezeka yamalonda. Chiwerengero cha ogula akunja omwe adalembetsa kale pa chiwonetsero cha Shenzhen chakwera ndi 137.5% chaka ndi chaka, ndipo ogula ochokera kumayiko oposa 52 akupezekapo. Kufunika kwakukulu kumeneku kukukulirakulira ku North America, Europe, ndi Southeast Asia, komwe ma IP a chikhalidwe cha anthu aku China akulowa kwambiri m'njira zogulitsira.
Zoseweretsa zokongola: Kuyambira zoseweretsa za ana mpaka "zinthu zolimbikitsa maganizo" za azaka zonse
Mu gulu lonse la zisudzo za pop, zoseweretsa za plush zidawonetsa kukula kwakukulu. Chaka ndi chaka, malo owonetsera zoseweretsa za plush adakwera ndi 147% pa Shenzhen Toy Fair. Akatswiri amakampani amati kukwera kwakukulu kumeneku kudachitika chifukwa cha "kusintha kwakukulu kwa malingaliro a ogula," ponena kuti zoseweretsa za plush zasintha kuchoka pa "zokha za ana" kukhala "zinthu zogwiritsidwa ntchito moganizira anthu azaka zonse."
Kukula kwa msika ndi zomwe zidzachitike
Malinga ndi kuyerekezera kwa Guangdong Toy Association (GTIA), msika wa zoseweretsa zachikhalidwe cha pop ku China unafika pa RMB 87.97 biliyoni mu 2025, zomwe zinapangitsa kuti pakhale kukula kwa 21% ndipo mtengo wake wonse pamsika unaposa wa zoseweretsa zachikhalidwe kwa nthawi yoyamba. Makampani omwewo akuyerekeza kuti mtengo wonse pamsika wa zoseweretsa zachikhalidwe cha pop ku China udzafika pa RMB 110.1 biliyoni mu 2026, ndipo kukula kwapachaka kupitirira 20%.
Nkhani zopambana padziko lonse lapansi: Labubu ndi zina zotero
Labubu, imodzi mwa ma IP opambana kwambiri ku China mpaka pano, yapeza ndalama zoposa RMB 10 biliyoni muzinthu zake zonse, ndipo misika yapadziko lonse imapeza ndalama zoposa 40% ya ndalama zonse. Chomwe chimapangitsa Labubu kukhala yapadera ndi kuthekera kwake kugwirizana ndi zosowa za anthu onse—kusonkhanitsa zinthu, kukongola, ndi kudziwonetsera—pomwe ikusunga chiyambi chapadera cha ku China.
Kuchokera ku Shenzhen mpaka ku Shanghai ndi kwina, kuyambira mabokosi akhungu a kuvina kwa mkango wa Lingnan mpaka osonkhanitsa a Labubu padziko lonse lapansi, "zoseweretsa zachikhalidwe cha pop zaku China" zafika pachimake padziko lonse lapansi—osati ngati "njira zina zotsika mtengo" koma ngati zinthu zabwino komanso zogwirizana ndi chikhalidwe chawo.
Nthawi yotumizira: Meyi-26-2026
