Kubva pamabhokisi erima akafuridzirwa nekutamba kweshumba kuLingnan kusvika pakubudirira kwaLabubu pasi rose, matoyi echiChinese etsika dzechinyakare ari kukunda mwoyo pasi rose. Kutengeswa kwakawedzera paShenzhen Toy Fair 2026.
SHENZHEN – Nyaya ine chekuita ne "matoyi ekuChina" yachinja zvikuru. Zvisingachaonekwi sezvigadzirwa zveOEM chete zvinogadzirwa zvakawanda zvemarudzi ekuMadokero, matoyi anobva kuChina iye zvino ava kukosheswa zvakanyanya sezvigadzirwa zvetsika zvakasiyana—nenhamba iri kukura yevaunganidzi vekunze kwenyika vachizvitsvaga nemwoyo wese. Chokwadi chitsva ichi chakaratidzwa zvizere paShenzhen Toy & Pop Culture Fair yechi38 (Kubvumbi 2026).
Kukwira kwema IP e "Guochao" (maitiro enyika yeChinese)
Hapana kumwe kwakaratidzwa shanduko iyi kupfuura muchikamu chemutambo we pop culture ("chaowan"). Sekureva kwedata repamutemo rakataurwa munhau dzakawanda
Nekutengeswa kwezvitoro, nzvimbo yekuratidzwa kwetsika dzechivanhu yakawedzera zvikuru kubva pahoro imwe chete kusvika pahoro nhatu dzakabatana, zvichiratidza huwandu hutsva hwekuvapo kwechikamu ichi uye kukosha kwekutengeserana.
Panguva iyi, matoyi e "Guochao" — kana kuti maitiro erudzi rwechiChinese — akakwezva kufarira kukuru kwenyika dzese. Imwe kambani yemhando yepamusoro yeShenzhen yakatanga kuburitsa mimhanzi ye "blind box series" yakafuridzirwa netsika yekutamba yeshumba yechinyakare yaLingnan. Pazuva rekutanga chete, vatengi vatatu vakasiyana vanobva kuUnited States vakaisa maodha panguva imwe chete echigadzirwa ichi, vachichitsanangura se "chakagadzirwa zvakasiyana uye chakazara nengano dzechokwadi dzechiChinese, dzatinotenda kuti dzichabata zvakanyanya vechidiki veko".
Kutumira data kunze kwenyika kunosimbisa maitiro acho
Kuchinja uku kuri pachenawo mudata repamutemo rekutengeserana. Huwandu hwevatengi vekune dzimwe nyika vakanyoreswa kare paShenzhen fair hwakawedzera ne137.5% gore negore, nevatengi vanobva kunyika dzinopfuura 52 varipo. Chizhinji chekuwedzera uku kudiwa kwakanyanya kuNorth America, Europe, neSoutheast Asia, uko maIP etsika dzechiChinese ari kuwedzera kupinda muzvitoro zvikuru.
Matoyi epamusoro-soro: Kubva pazvinhu zvevana zvekutambisa kusvika kuzvinhu zvepfungwa zvemazera ese
Muchikamu chetsika dzemhando yepamusoro, matoyi epamusoro-soro akaratidza kukura kukuru. Gore negore, nzvimbo yekuratidzira matoyi epamusoro-soro yakawedzera ne147% paShenzhen Toy Fair. Vaongorori vemaindasitiri vanoti kuwedzera uku kwakakonzerwa ne "shanduko huru mukufunga kwevatengi," vachicherechedza kuti matoyi epamusoro-soro akashanduka kubva "kune vana chete" kuenda "kuzvinhu zvinoshandiswa pamoyo zvemazera ese."
Kukura kwemusika uye fungidziro
Zvinoenderana nefungidziro kubva kuGuangdong Toy Association (GTIA), musika wematoyi emhando yepop culture muChina wakasvika RMB 87.97 bhiriyoni muna 2025, zvichiwedzera kukura ne21% uye zvichipfuura matoyi echinyakare mumutengo wemusika kekutanga. Indasitiri imwe chete iyi inofungidzira kuti kukosha kwese kwematoyi emhando yepop culture muChina kuchasvika RMB 110.1 bhiriyoni muna 2026, nekukura kwegore negore kuchidarika 20%.
Nyaya dzekubudirira kwenyika dzese: Labubu nedzimwe nzvimbo
Labubu, imwe yemakambani eChinese IP akabudirira zvikuru kusvika pari zvino, yakawana mari inodarika RMB mabhiriyoni gumi muzvigadzirwa zvayo, misika yepasi rose ichiwana mari inodarika 40% yemari yese. Chinoita kuti Labubu ive yakasiyana ndeyekukwanisa kwayo kuenderana nezvinodiwa nevanhu vese pamoyo—kuunganidzwa, runako, uye kutaura kwemunhu—uku ichiramba iine runako rwakasiyana rwekuChina.
Kubva kuShenzhen kuenda kuShanghai nekune dzimwe nzvimbo, kubva kumabhokisi eLingnan dance blind dance kusvika kuLabubu worldwide collectors, "matoyi eChinese pop culture" asvika pachikuva chepasi rose—kwete se "nzira dzakachipa" asi sezvigadzirwa zvinodiwa, zvine chekuita netsika.
Nguva yekutumira: Chivabvu-26-2026
